Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
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Jacques François

Longueuil,Quebec

Summary

Dynamic marketing professional with a proven track record at Ubisoft, specializing in audience segmentation and data analytics. Expert in optimizing media budgets and enhancing campaign performance, leveraging advanced tools like Tableau and SQL. Adept at transforming insights into strategic actions, driving engagement and sales growth across global platforms.

Overview

8
8
years of professional experience

Work History

Channel Manager Branding, Global Media

Ubisoft
Montreal, Quebec
07.2023 - Current
  • Optimized campaign performance across global platforms (Meta, Tiktok, Snapchat, Reddit and more)
  • Defined campaign goals to align our teams goal: awareness, engagement and sales
  • Collaborated with media planners, creative, and content teams
  • Plan and activate audience segmentation for international media targeting (1st and 3rd parties
  • Managed media budgets to maximize performance in key markets
  • Created and presented weekly performance reports with actionable insights (Turning Data into Insights).
  • Leveraging Data for Strategic Impact to marketing, branding team and executives
  • Identified emerging trends and growth opportunities with partners
  • Used tools: Meta Business Suite, Adobe Analytics, Datorama, Snowflake (SQL)

Ecommerce Insights & Activations Specialist

Ubisoft
Montréal, Quebec
08.2020 - 07.2023
  • Analyzed opportunities to generate insights for Ubistore and Ubisoft Plus campaigns
  • Collaborated with planners to develop comprehensive audience strategies
  • Segmented and activated audiences across platforms, including Snowflakes, SFMC, AMP, Meta, and Google Ads
  • Created detailed personas based on segmentation of Ubistore buyers
  • Built dashboards in Tableau to enhance understanding of audience behavior and performance
  • Evaluated key performance indicators to identify effective marketing strategies

Performance Marketing Analyst

Cogeco
Montreal, Quebec
10.2019 - 07.2020
  • Analyzed market and sales data to identify growth opportunities
  • Delivered actionable insights to improve marketing performance
  • Monitored traditional and digital media investments to maximize ROI
  • Built executive dashboards (Tableau, Power BI) to visualize key metrics
  • Collaborated with internal teams and Touché agency on campaign optimization

Marketing and Business Intelligence Coordinator

TC Media
Montreal, Quebec
10.2017 - 10.2019
  • Built automated tools to enhance segmentation, partnerships, and marketing decisions
  • Led data acquisition and enrichment strategies across business units
  • Managed and ensured database accuracy for analytics and targeting
  • Tracked acquisition, conversion, and social media performance to optimize campaigns
  • Segmented audiences for telemarketing and surveys to boost engagement
  • Strengthened partnerships through benefit tracking and strategic enhancements

Education

Bachelor - Markerting

Université Du Québec À Trois-Rivières
Longueuil
07.2015

Skills

  • Social media campaign
  • Media budget management
  • Performance management
  • Audience segmentation
  • Data analytics and insights
  • Advanced Excel proficiency
  • SQL (Data Querying & Management)
  • Dashboard creation with Tableau
  • Problem solving
  • Marketing strategy development

Languages

English
Full Professional
French
Native/ Bilingual

References

References available upon request.

Timeline

Channel Manager Branding, Global Media

Ubisoft
07.2023 - Current

Ecommerce Insights & Activations Specialist

Ubisoft
08.2020 - 07.2023

Performance Marketing Analyst

Cogeco
10.2019 - 07.2020

Marketing and Business Intelligence Coordinator

TC Media
10.2017 - 10.2019

Bachelor - Markerting

Université Du Québec À Trois-Rivières

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