Jacquelyn Mayo

· Built and optimized Google ads, Meta ads, TikTok ads and LinkedIn ads for e-commerce and lead gen clients in the following industries: Makeup & Cosmetics, Women's Fashion, Home Furniture, Travel Programs and Cybersecurity Services

· Created and presented monthly dashboards highlighting MoM and YoY results to clients

· Built and optimized Google ads and Microsoft ads for two leading clients in the Automotive industry

· Created high-performing e-commerce and lead gen campaigns to achieve business goals

· Developed reports highlighting MoM and YoY results

· Trained and mentored new team members

· Promoted to Digital Media Specialist in March 2022

· Created social media pages and content calendars for three Canadian-television series aired on CityTV, APTN & Accessible Media Inc.

· Created social listening reports weekly during episode air dates as well as final wrap-up reports following season finales

· Executed game-day activities at Toronto Maple Leafs, Toronto Raptors, Toronto Marlies and Toronto Football Club home games

· Promoted to team lead to manage reps executing on-site duties – including line busting, bag check, fan zone activations & in-seat visits

· Built and managed all social media pages - Facebook (120,000+ page Likes), Twitter (15K+ followers), Instagram (13K followers), YouTube, Flickr & LinkedIn

· Managed & frequently updated the official website – www.invictusgames2017.com - using WordPress

· Created monthly content calendars to promote key initiatives - including volunteer enrollment, ticket launch, merchandise sales, opening & closing ceremony talent announcements and more

· Experience in collaborating with sponsors and community partners to cross-promote significant events & milestones

· Promoted to Digital Communications Associate in May 2016

· Public speaker presenting at elementary schools across the GTA with audiences of 300+ students & staff members
· Posted to mascot’s Instagram account @pachi_the_porcupine while attending community events

· Set-up brand activations and execute sampling programs at Ontario festivals
· Posted to Facebook, Twitter and Instagram brand pages while attending community events