Jacqueline Guillena
Altadena,CA
Summary
Social Media Specialist skilled at producing high-impact short-form video and social content that grows audience engagement and brand visibility. Developed content strategy for CSUN Athletics that generated 1M+ organic views and managed Instagram content at TWELVE18 Media (4 posts/week), improving engagement by 15%; experienced capturing event-driven content for partners such as Nike Jordan and Best Friends Animal Society. Proficient in CapCut and Gondola, content scheduling, community engagement, and event coordination; Entertainment Media Management graduate (cum laude) based in Los Angeles.
Overview
3
3
years of professional experience
Work History
Event Coordinator
Rose Bowl Stadium
Pasadena, CA
07.2024 - Current
- Managed approximately 4-5 high-profile client services a month for partners including Nike Jordan and Best Friends Animal Society, resulting in positive event experiences that were subsequently featured on the Rose Bowl's official Instagram account.
- Maintaining and updating various event databases and calendars.
- Assisted Event Managers with event operations including the preparation of event documents, accreditation, on-site management of vendors and clients and capturing content for Rose Bowl social media.
Social Media Content Creator
CSUN Athletics
Northridge, CA
02.2023 - Current
- Drove content strategy and execution for CSUN Track and Field's social media, achieving over 1 million organic views by collaborating directly with athletes and the Head Coach on viral content concepts.
- Produced, captured, and edited engaging video content using tools including CapCut and Gondola, significantly increasing the program's visibility and digital reach.
Social Media Intern
TWELVE18 Media
05.2023 - 08.2023
- Created and scheduled an average of 4 Instagram posts per week, resulting in a 15% increase in engagement.
- Explored new approaches to streamline success (Youtube shorts, Instagram collaborations, etc).
- Completed research, compiled data, updated spreadsheets, and assessed data based on content performance.
Education
Bachelor of Science - Entertainment Media Management
California State University Northridge
Northridge, CA12-2023
Associate of Arts - Film Production
Ohlone College
Fremont, CA05-2022
Skills
- Event planning
- Project management
- Scheduling
- Time management
- Social media posting
- Content scheduling
Timeline
Event Coordinator
Rose Bowl Stadium
07.2024 - Current
Social Media Intern
TWELVE18 Media
05.2023 - 08.2023
Social Media Content Creator
CSUN Athletics
02.2023 - Current
Bachelor of Science - Entertainment Media Management
California State University Northridge
Associate of Arts - Film Production
Ohlone College