Summary
Overview
Work History
Education
Skills
Signature Achievements
Accomplishments
Timeline
a2
Jacqueline C. Davis

Jacqueline C. Davis

Marketing Executive
Ottawa,ON

Summary

Strategic B2B executive marketer with 25+ years driving enterprise SaaS, AI, cloud, and cybersecurity growth at global leaders including Calian, Solera, Amdocs, Adobe, and Kivuto. Proven record of turning marketing into a revenue engine, building GTM strategies, partner ecosystems, and demand engines that deliver measurable impact. Passionate about translating complex technical solutions into category-defining narratives and scaling adoption in high-growth industries.

Overview

25
25
years of professional experience

Work History

Director, Segment Marketing, IT & Cyber

Calian Group
01.2022 - Current
  • GTM planning, cybersecurity & hyperscaler growth, partner expansion, 75% lead increase.

Director, North America Marketing

Solera
01.2021 - 01.2022
  • Led $1.4B ACV portfolio; launched AI-driven insurance GTM; $7M budget.

Head of Marketing

Kivuto
01.2019 - 01.2020
  • Generated 41% of revenue; Microsoft EDU SaaS GTM; +114% brand reach.

Director, Digital & Demand Marketing

Sigma (Hansen Technologies)
01.2018 - 01.2019
  • Global campaigns; +40% pipeline; +67% digital footprint.

Sr. Global Marketing Manager

Amdocs (Bridgewater Systems)
01.2010 - 01.2017
  • Global Martech & GTM; 2x industry results; 'Amazing Women of Amdocs.'

Senior Client Marketing Manager

Intouch Insight
Ottawa, Ontario
01.2008 - 08.2010
  • Formulated comprehensive marketing strategies to boost brand visibility and engagement.
  • Designed B2C customer experience programs for major brands such as GM, Canada Post, and A&W.

Senior Manager

Adobe
Ottawa, ON
08.2004 - 12.2007
  • Directed global lead qualification teams across North America and EMEA, processing over 5,000 leads daily.
  • Created one of the first lead tools using Siebel, predating modern marketing automation platforms.

Education

Leadership Program - Organizational Leadership

Harvard Business School Online
Online
11-2024

BA - Media Communications

Wilfrid Laurier University
Waterloo, ON

Diploma - Business Admin – Marketing

Georgian College
Barrie, ON

Skills

  • Enterprise & PLG GTM Strategies
  • AI, Cloud & Cybersecurity Positioning
  • GSIs, Hyperscalers, SaaS
  • Global GTM Leadership ($1B portfolios)
  • Brand & Thought Leadership
  • Digital/Social Campaigns
  • HubSpot, Marketo, Salesforce, GA
  • Team Leadership & Mentorship

Signature Achievements

  • 41% of new B2B SaaS revenue sourced by marketing at Kivuto.
  • Supported $1.4B ACV portfolio at Solera; managed $7M investment.
  • Drove 75% lead growth and 25% brand lift at Calian Cyber.
  • Implemented Marketo + Salesforce + Tableau globally at Amdocs; cut CPL by 83%.
  • Built partner-driven GTM strategies across hyperscaler & SaaS ecosystems.

Accomplishments

  • 3x Omnichannel Marketing Award Winner
  • “Amazing Women of Amdocs” Honoree
  • Part-time Professor, Algonquin College (Marketing)
  • Speaker: Marketo Conference, SMA World
  • Leadership Mentor at Calian & Solera

Timeline

Director, Segment Marketing, IT & Cyber

Calian Group
01.2022 - Current

Director, North America Marketing

Solera
01.2021 - 01.2022

Head of Marketing

Kivuto
01.2019 - 01.2020

Director, Digital & Demand Marketing

Sigma (Hansen Technologies)
01.2018 - 01.2019

Sr. Global Marketing Manager

Amdocs (Bridgewater Systems)
01.2010 - 01.2017

Senior Client Marketing Manager

Intouch Insight
01.2008 - 08.2010

Senior Manager

Adobe
08.2004 - 12.2007

Leadership Program - Organizational Leadership

Harvard Business School Online

BA - Media Communications

Wilfrid Laurier University

Diploma - Business Admin – Marketing

Georgian College

Similar Profiles

CREATE PROFILE
Jacqueline C. DavisMarketing Executive