JACQLYN FRATIA

• Developed and implemented go-to-market strategies for all high-rise, mid-rise, and low-rise launches and promotions.
• Worked with marketing agencies to develop brand identity, messaging, and all digital/printed assets of each new pre-construction development project.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Initiated successful digital marketing campaigns to drive customer engagement and increase project leads/conversions.
• Created and managed budgets to maximize brand reach and engagement.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Coordinated with cross-functional teams to effectively project manage, resolve project issues and mitigate risks.
• Provided detailed project status updates to stakeholders and executive management.
• Managed all project and corporate events from inception to execution, including coordination of vendors, communication, and programming.

• Created company brand messaging, digital assets, collateral materials, promotions, and marketing strategies.
• Managed marketing calendar, budget, and associated P&L to develop and execute marketing strategies and sales plans for all business segments.
• Increased brand awareness and generated leads while managing internal and external marketing campaigns, programs, agencies, and vendors.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Implemented creative programs to meet business goals, including partnership building, event sponsorship, activation platforms, and consumer experience design.
• Generated reports detailing campaign performance, customer engagement, and engagement trends.

• Responsible for developing 2019 annual marketing strategies in line with company objectives, budgets, promotional calendars, and events.
• Created and implemented digital campaigns to recruit and retain new customers that resulted in over $1M in product and service revenue in 2019.
• Managed execution of annual promotions, which generated over $2M in revenue in 2019, resulting in 10% growth year-over-year.
• Provided analytical reports and detailed presentations regarding business plans and strategies to company stakeholders and leaders.
• Worked with in-house Graphic Design team to create high-quality digital assets to successfully implement strategic marketing campaigns.

• Coordinated digital marketing campaigns and collateral across diverse business segments, product lines, and markets.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Worked with agencies, vendors, and brand partners to complete projects according to strategy, schedule, and specifications.
• Diversified and enhanced website pages and social media platforms to boost reach with new and captivating content.
• Managed email campaigns using strategic targeting customer data and analytics.

• Hit at least 100% of sales targets for eight consecutive months.
• Managed efficient P.O.S. operations, including data capture, scheduling, and processing payments.
• Used product knowledge, sales abilities, and customer relations skills to drive substantial sales increases in product and services.
• Generated daily sales reports to sent to all shareholders and leaders.
• Developed strong rapport with customers and created positive impression of business.

• Worked with Director of Marketing to execute social media and public relations strategies to successfully launch marketing campaigns.
• Identified appropriate marketing channels and target customers for campaigns and new product launches.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data.
• Completed market research and prepared data presentations to all stakeholders and leaders that supported strategic business decisions.
• Wrote engaging and successful marketing, advertising, and website copy for all areas of business.

• Acted as brand ambassador to educate candidates on culture, career growth, benefits, and value.
• Captured talent assessment data to identify potential candidates.
• Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market.
• Promoted increased focus on internal talent mobility and emerging talent across organization.
• Analyzed recruiting metrics to share reports and recommendations with stakeholders.

• Managed 12 fitting rooms while reaching daily sales target of $5K+.
• Implemented up-selling strategies such as recommending complementary purchases to boost revenue.
• Engaged with customers to effectively build rapport and lasting relationships.
• Implemented up-selling strategies such as recommending complementary purchases to boost revenue.
• Attentively monitored store for signs of attempted theft by customers or personnel, intervening when necessary

Women in Technology Scholarship