Jacob Sherman

Tech-savvy Marketing Operations Manager with a proven track record of curating relevant web content for over 40 client accounts. Practiced in monitoring competitor activity, conceptualizing marketing campaigns, and designing editorial content. Recognized for creating exciting promotions, contests, and content to drive engagement. Adept at streamlining outreach systems, improving campaign performance, and maintaining strong client relationships through data-driven reporting and coordination across marketing teams.

• Achieved stronger campaign performance by introducing tools such as HubSpot, Clay, Apollo, Instantly, ClickUp, Google Workspace, and GoDaddy for outreach tracking, email deliverability, and reporting—resulting in reduced bounce rates, higher response rates, and time savings across daily operations.
• Achieved consistent campaign wins by supporting outreach and partnership efforts that led to successful link placements, brand collaborations, and product features on high-authority sites.
• Collaborated with a remote team of five to plan and execute outreach campaigns focused on partnerships, link building, and brand awareness across multiple client accounts.
• Supervised a remote team of seven across different companies, providing direction, system setups, and workflow support to ensure smooth execution of marketing and outreach operations.
• Documented and resolved email deliverability issues by performing regular DNS audits, identifying and fixing errors, monitoring response rates, and cleaning data—leading to higher inbox placement and improved campaign reliability.

• Introduction to Google SEO
• Optimizing a Website for Google Search
• HubSpot Inbound Certification
• Muck Rack Essentials