Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Certification
Accomplishments
Affiliations
Timeline
Portfolio
OperationsManager
Jacob Westley
Open To Work

Jacob Westley

Smiths Falls,Ontario

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

Social Media ManagerAdvertising ManagerDesign ConsultantStock ManagerBusiness Analyst

Work Type

Full TimeContract WorkConsulting

Location Preference

RemoteHybrid
Location: Smiths Falls, Ontario
Open to relocation: Yes

Salary Range

$65000/yr - $250000/yr

Important To Me

Work from home optionPaid time offPaid sick leaveFlexible work hoursCompany CultureWork-life balanceCareer advancementHealthcare benefits401k matchStock Options / Equity / Profit Sharing

Summary

Dynamic Social Media Manager at Cynic Entertainment with a proven track record in audience engagement and brand partnership development. Expert in crafting impactful advertising campaigns and leveraging data analysis to drive growth. Adept at fostering collaboration and creative thinking, resulting in enhanced community relationships and increased event visibility. Detail-oriented, organized, and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success. Creative Photographer offering expertise in photography sales and marketing, customer service and project management. Talented at various photography styles, identifying client needs and providing innovative suggestions. Practiced in on-location shoots, studio set-ups and equipment maintenance. Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence. Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

7
7
years of professional experience
10
10
Certification
6
6

Business consulting

10
10

Professional photography (casting and directing)

9
9

Chef in restaurants and private catering

6
6

Stock portfolio management

Work History

Senior Finance Manager

Cynic Management
Smiths Falls, Ontario
01.2020 - Current
  • Executed vendor setup and payment, administration of bank accounts and account reconciliations.
  • Trained new and existing staff members in various financial procedures to prepare for job requirements.
  • Created organizational structures to improve accounting and finance functions.
  • Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
  • Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
  • Evaluated and negotiated contracts to procure favorable financial terms.
  • Conducted financial due diligence on potential investments and acquisitions.
  • Developed strategic plans for day-to-day financial operations.
  • Prepared internal and regulatory financial reports, balance sheets and income statements.
  • Designed and maintained financial models to identify and measure risks.

Social Media Manager

Cynic Entertainment
Ottawa, Ontario
01.2023 - Current
  • Developed content calendars to manage social media across multiple platforms.
  • Created engaging posts for Twitter, Instagram, Facebook, and LinkedIn.
  • Monitored social media trends to refine content strategies effectively.
  • Engaged with followers to strengthen community relationships.
  • Collaborated with team members to brainstorm campaign ideas and themes.
  • Researched audience preferences to enhance content relevance and engagement.
  • Supported execution of social media advertising campaigns to boost visibility.
  • Tracked metrics to evaluate audience growth rate, volume, and reach.

Senior Art Director

Cynic Entertainment
Smiths Falls, Ontario
04.2025 - Current
  • Contributed to creative process through original ideas and inspiration.
  • Implemented artistic vision to give art purpose and meaning.
  • Enforced uniform style guide for project consistency across contributors.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.

Executive Director

Simons collaboration Cynic Entertaiment
Ottawa, Ontario
05.2024 - 05.2024
  • Maintained constant presence and professionalism as event face.
  • Ensured financial oversight to keep budgets aligned.
  • Coordinated timing and arrival of models, music, and guests for smooth execution.
  • Delivered speaking points effectively as event spokesperson.
  • Secured sponsors and donations while identifying budget-friendly venues.
  • Led casting efforts to recruit store employees for runway participation and styling.
  • Managed photography team to produce promotional content for Simons.
  • Developed organizational strategies for innovative entertainment projects.

Photographer and Director

Cynic Entertainment
Ottawa, Ontario
01.2022 - Current
  • Captured high-quality images for various entertainment projects and promotional materials.
  • Managed lighting setups to optimize photograph quality in diverse environments.
  • Edited and retouched images using industry-standard software for final presentation.
  • Organized photography equipment to ensure readiness for assignments.
  • Developed shot lists and storyboards to streamline production processes.
  • Coordinated with models and talent to create engaging poses on set.
  • Photographed special events, parties, and portraits, delivering quality products within client deadlines.
  • Negotiated contracts and fees with clients, ensuring clarity on deliverables.

Club Promoter

Cynic Entertainment
Ottawa, Ontario
01.2023 - 10.2024
  • Organized diverse promotional events to attract varied audiences and enhance club visibility.
  • Implemented social media strategies, increasing online event awareness significantly.
  • Designed promotional posters and materials for online and in-person campaigns.
  • Collaborated with DJs and performers to create engaging atmospheres at events.
  • Managed monthly events, fostering club engagement and community participation.
  • Coordinated photography efforts, recruiting a team of 30 based on style.
  • Established partnerships with local businesses for sponsorship opportunities and promotions.
  • Trained new promoters on effective communication and event management practices.

Education

High School Diploma -

Lisgar Collegiate Institute
Ottawa, ON
06-2016

Skills

  • Social Media Strategy & Management
  • Data Analysis & Performance Reporting
  • Digital Advertising Campaigns Management
  • Event Promotion & Strategic Planning
  • Audience Segmentation & Targeting
  • Creative Content Development
  • Influencer & Sponsorship Negotiation
  • Online Marketing & PPC Advertising
  • Community Engagement & Brand Loyalty
  • Public Relations & Media Outreach
  • Brand Development & Awareness Campaigns
  • Marketing Analytics & Optimization
  • Leadership & Team Collaboration
  • SEO & SEM Optimization
  • Email Marketing & Automation
  • Conversion Rate Optimization (CRO)
  • Customer Relationship Management (CRM) Tools
  • Content Calendar & Workflow Management
  • Video Marketing & Content Production
  • A/B Testing & Campaign Experimentation
  • Social Listening & Reputation Management
  • E-commerce & Online Sales Strategies
  • Graphic Design & Visual Content Tools (eg, Canva, Adobe Creative Suite)

Languages

English
Proficient (C2)
C2
French
Intermediate (B1)
B1

Certification

  • First aid
  • Food Handlers
  • WHMIS
  • Digital Marketing
  • Sales Certificatiion

Accomplishments

  • I've curated my own album of photographic art that tells a story.
  • I've casted the models, found the sight, created the wardrobe, directed, and finally after editing, I chose an entire playlist to meet the emotions to truly feel the work. The piece is called "NO SWEET PRINCE OF LOVE"
  • In High School I broke the schools record in business class by making 30k in 6 weeks in profit from the market.
  • When I was out of high school, I had a passion for fashion and started designing clothing which led me to start casting models for fashion shows at which point I have started running my own fashion shows and managed photographers that were allowed to be there because it's important to manage the media.
  • When I was 19 I was offered a part ownership on a pub, when I was 24 I was offered 50% ownership on a new club opening and that we could make any changes to the space and completely control their social media and marketing. The only time people came was when they knew we were running events. Lucky for me I am familiar with food safety and I have requested a walk through to the kitchen downstairs, it was beyond repair and absolutely no way to have it renovated in a short period of time. We did not continue with the contract.
  • I have also cooked for the former prime minister Justin Trudeau and Roberta Bondar.

Affiliations

  • Photography
  • Drone operation
  • Volunteering
  • Learning about businesses and how the stock market effects
  • Stock trading and portfolio management
  • Professional equestrian work with my high end jumper horsehorse
  • Private professional catering
  • Business consulting for low performing businesses

Timeline

Senior Art Director

Cynic Entertainment
04.2025 - Current

Executive Director

Simons collaboration Cynic Entertaiment
05.2024 - 05.2024

Social Media Manager

Cynic Entertainment
01.2023 - Current

Club Promoter

Cynic Entertainment
01.2023 - 10.2024

Photographer and Director

Cynic Entertainment
01.2022 - Current

Senior Finance Manager

Cynic Management
01.2020 - Current

High School Diploma -

Lisgar Collegiate Institute

Portfolio

Featured Picture
photography and digital design portfolio
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N.S.P.O.L
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N.S.P.O.L
Jacob Westley