Jacob Pavsek
Ventura
Summary
Results-driven professional with 5+ years of experience in customer service, sales, and brand ambassadorship, transitioning into a marketing career. Proven ability to build strong customer relationships, communicate compelling brand stories, and drive customer loyalty through personalized experiences. Skilled in multitasking, problem-solving, and collaborating with teams to achieve business goals. Passionate about leveraging expertise in customer engagement and storytelling to create impactful marketing strategies that resonate with target audiences.
Overview
11
11
years of professional experience
Work History
Bartender
Rosewood Miramar Beach
07.2021 - Current
- Represented the luxury resort’s brand by delivering exceptional service and engaging guests with in-depth knowledge of beverages, local ingredients, and industry trends, enhancing the resort’s reputation and customer loyalty
- Crafted personalized guest experiences by recommending signature cocktails and sharing the stories behind each drink, effectively weaving the resort’s brand narrative into every interaction
- Collaborated with the marketing team to develop and promote themed drink menus and seasonal specials, aligning beverage offerings with the resort’s marketing initiatives and driving customer engagement
- Supported promotional events by creating unique drink offerings that complemented the resort’s campaigns, contributing to increased event attendance and guest satisfaction
- Gathered guest feedback to identify trends and preferences, providing valuable insights to the marketing team for future campaigns and menu development
Marketing Coordinator
Mauka to Makai RV Renovations
07.2020 - Current
- Develop and execute comprehensive marketing strategies to promote RV renovation and campervan conversion services, driving brand awareness and customer engagement
- Manage social media platforms (Facebook, Instagram, Pinterest) by creating and scheduling content, including photos, videos, and client testimonials, to showcase completed projects and attract new clients
- Optimize the company website for SEO, ensuring high visibility in search engine results and a seamless user experience
- Analyze marketing performance metrics (e.g., social media engagement, website traffic, email open rates) to refine strategies and improve ROI
- Monitor industry trends and competitor activities to identify new opportunities for growth and innovation
- Provide exceptional customer service by responding to inquiries, gathering client feedback, and ensuring a positive brand experience
Bartender
Russian River Brewing Company
08.2019 - 06.2020
- Acted as a frontline brand ambassador, educating guests on the brewery’s history, brewing processes, and flavor profiles, effectively communicating the brand’s identity and values
- Built strong relationships with guests by recommending personalized drink selections and creating memorable interactions, fostering brand loyalty and repeat business
- Promoted seasonal and limited-edition beers through curated tasting experiences, driving sales and increasing awareness of new offerings
- Trained new bartenders on brand standards, customer service, and product knowledge, ensuring consistent delivery of the brewery’s brand message
- Collected and shared guest feedback with management to inform marketing strategies and product development
Bartender
Bear Republic Brewing Company
01.2014 - 07.2019
- Delivered personalized service by recommending beer and food pairings, enhancing the guest experience and driving customer satisfaction
- Educated guests on beer styles and the brewing process, effectively communicating the brewery’s brand story and values
- Maintained a clean and organized bar environment, ensuring a positive brand image and seamless customer experience
- Supported brewery events by creating themed drink menus and engaging with guests, contributing to increased event attendance and brand visibility
- Built lasting relationships with regular customers, encouraging repeat visits and positive word-of-mouth referrals
Education
Bachelor of Science - Communications
Arizona State University
Ventura, CA12-2025
Associate of Applied Science - Communications
Santa Rosa Junior College
Santa Rosa, CA06-2023
Skills
- Customer Engagement & Relationship Building
- Brand Storytelling & Marketing Strategy
- Social Media Management & Content Creation
- SEO Optimization & Website Management
- Sales & Upselling Techniques
- Team Collaboration & Leadership
- Data Analysis & Performance Metrics
- Adaptability & Interpersonal Communication
- Outstanding customer service
- Exceptional interpersonal communication
Accomplishments
- Increased social media engagement by 25% through targeted content strategies at Mauka to Makai RV Renovations.
- Developed and promoted seasonal drink menus at Rosewood Miramar Beach, contributing to a 15% increase in beverage sales.
- Trained and mentored 10+ new bartenders at Russian River Brewing Company, improving team efficiency and customer satisfaction.
Timeline
Bartender
Rosewood Miramar Beach
07.2021 - Current
Marketing Coordinator
Mauka to Makai RV Renovations
07.2020 - Current
Bartender
Russian River Brewing Company
08.2019 - 06.2020
Bartender
Bear Republic Brewing Company
01.2014 - 07.2019
Bachelor of Science - Communications
Arizona State University
Associate of Applied Science - Communications
Santa Rosa Junior College
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