Jacob Liaskovski - Balaba

I'm a dedicated student at the University of Ottawa with a strong commitment to academic and extracurricular excellence. I've demonstrated leadership through multiple years of active participation in clubs and sports, showcasing teamwork and organizational skills. I pride myself for accountability and a proven track record of accomplishments that reflect a proactive approach. Eager to leverage diverse skills in a professional setting.

• AWS & Trailhead Platform Building Certification
• Power BI Dashboard in A Day Microsoft Certification
• Google Analytics Individual Qualification
• AWS Certified Data Professional

• Casual image and video editing and creation in Adobe Illustrator.
• Wrote a 10 page thesis on The Application of Modern Critical Thought on Classic Greek Philosophy publicized and mentioned in the Charlatan, the Carleton University local news paper.
• Third year playing in the University of Ottawa Intramural Hockey (GO BRIZOS).
• Third year in the Telfer Ski Club.
• Sponsored assistant local pro at the Cedarhill Golf and Country Club.
• Member of the LGBTQ+ Community.

• Assisted in outreach for cuHacking, Carleton University's annual hackathon.
• Mentored high school students interested in STEM Carleton Computer Science Society campus ambassador for Carleton University.
• 6 months of summer camp counselling for the City of Ottawa.

• Corporal for 51st Air Cadet Squadron for 2 years.
• 2 year running executive member of the Telfer Business Technology Association.
• Member of the Telfer Finance Society.
• Previous member of the Carleton Computer Science Society.

Shopify E-Commerce Store Front: 5500 Units Sold

Overview:
I developed and managed an online store using Shopify to sell wireless earbuds, achieving 5,500 units sold within six months. This project involved end-to-end e-commerce operations, including store design, product listing, digital marketing, order fulfillment, and analytics tracking.

Key Responsibilities & Achievements:

• Store Setup & Optimization: Designed a user-friendly storefront using Shopify’s built-in themes and custom CSS for branding consistency.
• Product Management: Created compelling product pages with optimized descriptions, high-quality images, and strategic pricing.
• Marketing Strategy: Leveraged Facebook and Instagram ads, achieving a 4.5x ROAS (Return on Ad Spend) with a total ad spend of $8,000.
  Implemented email marketing campaigns via Klaviyo, increasing repeat customer purchases by 22%.
  Optimized SEO and blog content to drive 9,500+ organic visitors per month.
  
• Order Fulfillment & Logistics: Partnered with ShipBob to streamline shipping, ensuring 95% on-time delivery and a 98% customer satisfaction rating.
• Analytics & Growth: Used Shopify Analytics and Google Analytics to track performance, leading to a 2.8% increase in conversion rates, from 1.9% to 4.7% over six months.

Results:

• Sold 5,500 units within six months.
• Achieved $45,000 in revenue with an average order value of $8.20.
• Maintained a profit margin of 35%, resulting in a $15,750 net profit.
• Built a customer base of 2,800 repeat buyers and a subscriber list of 7,500+ potential customers.

Personal Investment Porfolio, $5600 to $29000 (2022-2023)

Overview:
From 2022 to 2023, I actively managed a personal investment portfolio, growing my initial capital of $5,600 to $29,000 through strategic asset allocation, risk management, and market analysis. My approach combined fundamental research, technical analysis, and macroeconomic trend evaluation to maximize returns while mitigating risks.

Key Strategies & Achievements:

• Portfolio Diversification: Allocated 50% to growth stocks (technology, consumer discretionary).
  Invested 30% in ETFs for long-term stability.
  Dedicated 20% to high-risk, high-reward assets, including options and cryptocurrency.
  
• Market Analysis & Stock Selection: Leveraged fundamental analysis to identify undervalued stocks with strong growth potential.
  Used technical indicators (RSI, MACD, moving averages) for entry and exit points.
  Followed macroeconomic trends to adjust positions based on inflation, interest rates, and geopolitical events.
  
• Risk Management: Implemented stop-loss orders to limit downside risk.
  Maintained a cash reserve of 10-15% for flexibility during market corrections.
  Reduced exposure to volatile assets ahead of key economic events.
  
• Results: Grew capital from $5,600 to $29,000, achieving a 417% return over the year.
  Successfully timed entries and exits in tech stocks (e.g., Nvidia, Tesla) and crypto assets (e.g., Ethereum).
  Minimized drawdowns by adapting to market conditions, ensuring a risk-adjusted return exceeding benchmark indices.