JACOB LAVERS
Richmond
Summary
Professional guide with solid experience in leading and educating diverse groups. Strong ability to adapt to changing environments while maintaining focus on team collaboration and achieving goals. Possesses excellent communication, problem-solving, and organizational skills, along with deep understanding of regional history and geography. Known for reliability and flexibility, consistently delivering impactful experiences.
Overview
6
6
years of professional experience
Work History
Product Guide
ARC'TERYX
10.2022 - Current
- Customized outfit selections to meet the specific travel needs of diverse guests, including families, tourists, and locals, by considering destination weather and vacation plans
- Provided feedback on a new ERP system to enhance item accessibility and online order efficiency.
- Streamlined stockroom operations by simultaneously receiving, tagging merchandise, and maintaining an organized storage system for quick product access.
- Collaborated with team members to host a community event for over 500 guests, fostering community engagement and brand awareness
- Recommended additional outdoor gear tailored to guest needs, prioritizing safety and comfort while driving higher transaction values.
Sales Associate
SPORTCHEK
08.2019 - 10.2022
- Provided expert product knowledge on athletic footwear, apparel, and sports equipment to help customers make informed purchasing decisions.
- Assisted customers in finding the right fit for shoes, apparel, and sporting gear by recommending products based on their needs and preferences.
- Prepared store opening, making sure all products on the sales floor are fully stocked, up to standard and tidy.
- Guided customers on the best ways to break in new performance footwear and care for gear to maximize comfort and prevent injury.
- Organized backroom inventories by categorizing products based on type, size, and brand, ensuring efficient stocking and easy navigation for team members.
- Engaged with customers through the benefits of loyalty programs to build repeat business and enhance customer loyalty.
Education
MARKETING MANAGEMENT PROGRAM - BUSINESS ADMINISTRATION
Langara College
12.2026
Skills
- Market research
- Target audience analysis
- Digital Marketing
- Customer engagement
- Social media strategies
- Product launch
- Market penetration
- Time management
- Social media experience
- Communication facilitation
- Organizational skills
- Peer review facilitation
- Customer service
- Presentation skills
- Documentation skills
- Excel
- PowerPoint
- Word
Languages
English
Full Professional
Timeline
Product Guide
ARC'TERYX
10.2022 - Current
Sales Associate
SPORTCHEK
08.2019 - 10.2022
MARKETING MANAGEMENT PROGRAM - BUSINESS ADMINISTRATION
Langara College
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