Jacob Iudiciani
Niagara Falls,ON
Summary
Dynamic professional with a strong background in leadership, operations management, and digital marketing. Currently serving as a Team Lead at Niagara Parks, overseeing daily operations, supervising seasonal staff, and coordinating cross-departmental functions to ensure safety, efficiency, and guest satisfaction. Proven expertise in social media management, SEO, and content strategy, delivering measurable results for clients across diverse industries and large-scale events. Recognized for problem-solving, adaptability, and communication skills, with a First Class Honours degree in Business Communication & Marketing.
Overview
8
8
years of professional experience
Work History
Team Lead
The Niagara Parks Commission
Niagara Falls, ON
05.2025 - Current
- Oversaw daily operations of parking, bus management, and incline railway for safe and efficient service.
- Planned and coordinated staffing, scheduling, and workflow while supervising up to 30 seasonal employees.
- Managed financial procedures including floats, audits, and reporting to ensure operational accuracy.
- Administered licensing for tour guides and buses, focusing on compliance and recordkeeping.
- Collaborated with management to resolve operational challenges and enhance visitor experiences.
Social Media & SEO Specialist
WRPD Digital Media Group
01.2023 - 05.2025
- Highly results-driven, consistently delivering measurable success across social media, SEO, and digital marketing campaigns.
- Manage and oversee a diverse portfolio of social media accounts, developing and executing innovative campaigns that drive engagement, brand awareness, and conversions.
- Serve as the primary client liaison, maintaining steady communication and building strong, trustworthy relationships by ensuring their goals and requests are met efficiently.
- Develop and implement creative advertising campaigns, effectively writing high-converting copy for multiple companies—including a successful holiday campaign for Ronald McDonald House that generated strong donor engagement and conversions.
- Provide creative direction to a design team to develop visually compelling graphics that align with brand identity and campaign objectives.
- Execute targeted email marketing strategies across platforms such as MailChimp, Constant Contact, and Klaviyo, optimizing open rates, click-through rates, and overall campaign performance.
- Perform comprehensive on-page and off-page SEO for multiple clients, optimizing websites and content to improve search rankings, increase organic traffic, and enhance online visibility.
- Detail-oriented in all aspects of digital marketing, from analyzing campaign performance to fine-tuning messaging for maximum impact.
- Continuously analyze and refine digital marketing strategies using data-driven insights to maximize campaign performance and ROI.
Department Supervisor / Clerical Office Assistant
The Niagara Parks Commission
05.2017 - 06.2023
- Progressed through the ranks from entry-level to a trusted leadership role, demonstrating dedication, reliability, and strong work ethic.
- Entrusted with high-responsibility tasks, providing administrative support within the department’s office to ensure seamless daily operations.
- Supervised a team of 10+ employees in a fast-paced environment, effectively managing both peak and off-season demands.
- Conducted daily cash flow audits from employee tills, ensuring accuracy, compliance, and financial accountability.
- Oversaw employee performance, providing hands-on assistance, constructive feedback, and mentorship to encourage professional growth and improvement.
- Recognized as a leader within the department, fostering a positive and productive work environment that motivated team members.
- Delivered exceptional customer service, handling inquiries and resolving issues efficiently to maintain a high standard of guest satisfaction.
- Collaborated with other departments to streamline operations, optimize resources, and enhance overall workplace efficiency.
- Proactively took on additional shifts when short-staffed, ensuring smooth business operations and team support.
- Led the training and onboarding of new hires, equipping them with the necessary skills and knowledge to excel in their roles.
Education
Bachelors of Arts (Honours & First Class Standing) - Business Communication & Marketing
Brock University
St. Catharines, Ontario06-2024
Skills
- Leadership & Team Management
- Attention to Detail
- Problem-Solving
- Results-Driven
- Communication & Interpersonal Skills
- Adaptability & Flexibility
- Social Media Management
- SEO (On-Page & Off-Page)
- Content Creation & Copywriting
- Email Marketing (MailChimp, Constant Contact, Klaviyo, etc)
- Advertising & Digital Strategy
- Performance Analysis & Reporting
Projects
Marketing & Social Media Campaigns | Various Comic Cons & Themed Events
- Lead the creation and execution of targeted social media campaigns for high-profile events such as Niagara Falls Comic Con, Hamilton Comic Con, Buffalo Comic Con, and themed events like Frightmare in the Falls and 420 Expo.
- Develop engaging content, including copy, graphics, and promotional materials, to increase event visibility and attendee engagement across multiple platforms.
- Strategize and implement effective social media outreach to boost ticket sales, attract vendors, and enhance overall event awareness.
- Collaborate with event teams to ensure alignment with branding and objectives, utilizing creative direction and marketing techniques to maximize event success.
- Track and analyze campaign performance, making data-driven adjustments to optimize results and reach targeted audiences.
Volunteer work
Volunteer Coordinator & Event Support | Steve Ludzik Foundation
- Assist in coordinating and promoting the annual Charity Golf Event, working closely with the NHL Alumni Association and the Ludzik Foundation.
- Help raise awareness and generate support for Parkinson's research through targeted marketing and event organization.
- Collaborate with teams to manage event logistics, communication, and partnerships, ensuring successful execution and maximum visibility for the cause.
- Utilize marketing strategies to engage the community and drive attendance, contributing to the overall success of the fundraising efforts.
References
References available upon request.
Timeline
Team Lead
The Niagara Parks Commission
05.2025 - Current
Social Media & SEO Specialist
WRPD Digital Media Group
01.2023 - 05.2025
Department Supervisor / Clerical Office Assistant
The Niagara Parks Commission
05.2017 - 06.2023
Bachelors of Arts (Honours & First Class Standing) - Business Communication & Marketing
Brock University
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