Jackson Sinyard
Summary
Skilled Systematic Marketing Analyst aiming to leverage Management and Organizational Studies (BMOS) at Western University Bachelors Degree. Well-versed in analyzing behaviour of consumers through UX research and metric analysis of international trends to drive growth and improve performance. Hardworking and personable with an excellent work ethic and strong business acumen.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Strategy and Marketing Analyst
Wahi Inc.
05.2023 - 09.2023
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Coded and analyzed interviews for UX research gaming appropriate changing to company company and design.
- Preformed AI testing to create an API to improve the SEO of the website
- Recommended performance improvements based on KPI analysis.
Kegging Director
Brunswick Bierworks
05.2022 - 09.2022
- Quality control of beer packaging, including being responsible for the transfer of beer to kegging machine, operating the kegging machine, and ensuring the finished product was ready for distribution.
- Managed all packaging operations for keg production and worked with management and other operators to ensure that productions continued to work efficiently.
- Worked with, trained and managed other employees operating machines on the production line for 12-hour shifts being committed to the company's quality standard for cans.
Kegging Operator
Brunswick Bierworks
05.2021 - 09.2021
Support Staff
Taverna Mercatto Italian Restaurant
09.2019 - 03.2020
- Ran food to customers and positively responded to customer concerns.
- Expedited food service, provided bar stocking support, cleared and reset tables.
- Supported staff with any tasks to help the restaurant to run more efficiently.
Education
BBA - Consumer Behaviour
University of Western Ontario
London, ON2024
High School Diploma -
Toronto Prep School
Toronto, ON2020
Skills
- Lead Generation Management
- Consumer Insight
- Advanced Research
- SEO Optimization
- KPI Analysis
- High EQ, Personability
Extra Curricular Activites
Western Capital Markets
- A club that focuses on educating students on financial topics, developing skills and providing real-world opportunities in the world of finance
Western Trivia Club
- A club that competes internally and with other schools in Jeopardy, Quizbowl and pub-style trivia events.
fMRI investigation of colour identification
- An independent, psychological study focused on brain functionality when attempting to learn through distracting events.
Rec. Ultimate Frisbee
Certification
Google Data Analytics Certificate , Google
Social Marketing Certificate , Hootsuite
Contextual Marketing , Hubspot
Timeline
Strategy and Marketing Analyst
Wahi Inc.
05.2023 - 09.2023
Kegging Director
Brunswick Bierworks
05.2022 - 09.2022
Kegging Operator
Brunswick Bierworks
05.2021 - 09.2021
Support Staff
Taverna Mercatto Italian Restaurant
09.2019 - 03.2020
BBA - Consumer Behaviour
University of Western Ontario
High School Diploma -
Toronto Prep School
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