Jack Lovering

• Studied consumer behaviour through qualitative and quantitative research methods and analyzed data from multiple sources to identify growth opportunities, resulting in increased profits
• Improved search-related activities through ongoing analysis, experimentation, and optimization tests using A/B and survey testing, in addition to developing and implementing marketing strategy
• Leveraged analytical skills to evaluate current performance metrics, suggest improvements, and provide executive level decisions makers with actionable insights
• Evaluated emerging media and made recommendations for applications through internet marketing and search marketing campaigns, as well as identified key search query trends, real-time search, and marketing opportunities
• Defined product requirements, based on market research analysis, in collaboration with user interface design and engineering staff, and facilitated brainstorming sessions with internal teams to generate ideas for strategic initiatives

· Created and managed Google Ads accounts for clients and demonstrated expertise with the Google Ads platform through setting up and optimizing ad campaigns to drive leads, drive sales, and increase brand visibility

· Analyzed campaign performance, conducted keyword research and targeting, created budgets and optimized bidding strategies, and set up conversion tracking to measure Return on Ad Spend (ROAS)

· Partnered with new clients and helped them develop their online advertising campaigns to create significant impacts on their business, while hitting productivity, upsell, and customer impact targets on a regular basis

· Pitched and positively impacted assigned customers with a focus on deep-level insights and analytics, customer success, upsell strategy, and strong relationship management in a busy and fast-paced sales environment

· Served as a trusted consultant with customers through onboarding, developing, and optimizing advertising campaigns, while interpreting and developing business plans focused towards driving business goal achievement

Handled a moderate-to-high volume of clients on a day-to-day basis through outbound and inbound calls, while aligning support with opportunities for business growth

· Identified the needs of potential clients to expand the size of their customer base, while reaching out directly to leads, nurturing them into opportunities, and promoting high customer satisfaction by resolving problems

· Worked closely with the sales and pre-sales teams, while discovering potential customers to contact and engage in business relations with by utilizing a mix of skills through researching leads from external and internal sources

· Successfully determined lead potential to meet business requirements based on a systematic scoring system and routed leads to the corresponding teams through uncovering industries and verticals to strategically approach

· Prospected and vetted high quality, policy compliant leads for the “New Business Sales Team,” while maintaining updated knowledge and staying on the lookout for industry news and trends to ensure timely prospecting

· Studied market seasonality and collaborated with sales teams to plan ahead and organize, while evaluating prospective client potential and alignment with sales team expectations

Delivered ready-to-call leads every week to the “New Business Associate Team” and collaborated cross-functionally with the “New Business Sales Team” to calibrate on lead quality