Adobe InDesign
Jackie Wild
Senior Communications & Public Relations Leader
Winnipeg,Canada
Summary
Seasoned strategic communications executive with 12+ years of experience leading successful public relations campaigns in the public, private and non-profit sectors. Extensive expertise overseeing innovative communications strategies, establishing relationships with key stakeholders and tracking KPIs at a national scale. Proven track record of developing and delivering engaging campaigns resulting in increased ROI and brand affinity at a global and grassroots level.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Owner & General Manager
TIto Boy Restaurant
Winnipeg, Manitoba
06.2022 - Current
- Developed business and marketing plan, secured lease, solicited financing and launched new restaurant concept from concept to completion in six months.
- Generated $350K in revenues within first ten months of operation, effectively capitalizing on industry growth in a post-pandemic economy.
- Received significant organic media coverage from outlets such as Tourism Winnipeg, The Winnipeg Free Press, CBC Manitoba, CTV Winnipeg, CJOB, Eat North and ChrisD.ca.
- Trained and motivated team of 10+ frontline managers and staff to perform daily business functions.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
Owner & Creative Director
Delight Digital
Winnipeg, Manitoba
05.2013 - Current
- Developed and implemented marketing strategies for 50+ public, private and non-profit clients at a local and national scale aimed at driving ROI through revenue generation.
- Supervised marketing manager and technical contractors, offering mentoring and coaching to build knowledge and skills.
- Developed and presented marketing plans and reports for clients' senior leadership teams.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Senior Community Investment Manager (National)
TELUS
Winnipeg, Manitoba
02.2018 - 10.2022
- Executed socially innovative corporate philanthropy programs with responsibility for annual budget of $1M, including oversight of grassroots youth-focused grants program engaging influential C-suite business leaders in key decision making
- Collaborated on creation and implementation of national emergency grant program disbursing $2M to healthcare organizations serving on the frontline of global pandemic
- Spearheaded development of national community investment scorecard and succession planning strategy identifying social impact KPIs aligned with overarching organizational DEIB objectives
- Launched inaugural cross-enterprise story mining strategy providing business unit liaisons with practical self-serve tools to incorporate social purpose storytelling into marketing strategies
- Managed all local volunteer engagement initiatives, community partnerships and strategic philanthropic partnership opportunities
CSR & Growth Marketing Manager (National)
SkiptheDishes
Winnipeg, Manitoba
09.2017 - 02.2018
- Developed corporate social responsibility strategy for one of the world's fastest growing delivery services.
- Devised marketing campaigns using digital strategies, print advertising, and word of mouth tactics.
- Developed digital communications strategies to drive forward progress in corporate social responsibility.
- Increased brand awareness through development and implementation of successful community investment campaigns.
Communications & Special Events Manager
Grace Hospital Foundation
Winnipeg, Manitoba
01.2014 - 03.2017
- Oversaw communications, brand marketing and event management portfolios while implementing new and innovative fundraising initiatives in support of one of Manitoba’s leading healthcare centres.
- Directed marketing, design, event planning and sponsorship elements of the charity's signature events and direct mail campaigns.
- Provided marketing and event planning support for Tomorrow’s Grace capital campaign, assisted in raising $6M for hospital’s new MRI Suite and emergency department.
- Established and managed relationships with key media contacts to determine optimal coverage of charitable initiatives.
- Trained and supervised event staff and volunteers to support organizational fundraising strategies.
Communications Officer
Winnipeg West Integrated Health & Social Services
Winnipeg, Manitoba
02.2014 - 03.2017
- Planned and executed effective internal communications and engagements campaigns to educate employees about campus-wide initiatives.
- Managed and launched intranet project for campus-wide digital communications, linking all departments with an integrated hub for integral documents, policies and media.
- Coordinated and directed public relations activities to align with campus' strategic goals.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Managed media relations and campaigns to address public communications in crisis situations.
Communications & Member Relations Officer
Pharmacists Manitoba
Winnipeg, Manitoba
05.2013 - 04.2014
- Spearheaded strategic website redesign and organization-wide rebrand.
- Managed existing and prospective membership benefit relationships with local and national providers.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Collaborated with internal stakeholders such as senior staff and board members to design strategies for messaging and communications.
- Established and managed relationships with key media contacts to determine optimal coverage of organization's initiatives.
Wish Coordinator
Make-A-Wish Foundation
Winnipeg, Manitoba
05.2013 - 11.2014
- Coordinated wish referrals, meetings and executions for Manitoba and Nunavut region.
- Liaised with related wish-granting parties, including medical personnel, wish item suppliers and wish families.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Represented organization at multiple public forums and conferences.
Education
Bachelor of Commerce - Marketing
University of Manitoba
Winnipeg, Manitoba 09.2017 - 12.2023
Creative Communications Diploma - Public Relations
Red River College
Winnipeg, Manitoba 08.2011 - 04.2013
Skills
Public relations
Accomplishments
- Future 40, CBC Manitoba, November 2020
- 20 Filipinos to Watch, Filipino Journal, July 2020
- Finalist - Manitoba Filipino Business Council's Young Entrepreneur of the Year, October 2014
- Alumni Award, Red River College, 2013
Software
Adobe Illustrator
Adobe Photoshop
Microsoft Office
Google Drive Suite
Benevity
Volunteer Roles
Co-Chair, Small Business Advisory Council, Winnipeg Chamber of Commerce - August 2023 - Present
Board Member, Health Sciences Centre Foundation - August 2021 - Present
Assessment Chair & Interviewer, Loran Scholars Foundation - August 2020 - Present
Board Secretary & Executive Committee Member, Manitoba Museum - June 2017 - Present
President, Manitoba Filipino Business Council - January 2014 - Present
Chair, Community Engagement, Manitoba 150 Host Committee - May 2018 - June 2022
Community Campaign Member, Winnipeg Art Gallery - July 2019 - March 2020
GenNext Council Member, United Way Winnipeg - March 2019 - January 2020
Director of Community Partnerships & Sponsorships - June 2015 - January 2016
Timeline
Owner & General Manager
TIto Boy Restaurant
06.2022 - Current
Senior Community Investment Manager (National)
TELUS
02.2018 - 10.2022
CSR & Growth Marketing Manager (National)
SkiptheDishes
09.2017 - 02.2018
Bachelor of Commerce - Marketing
University of Manitoba
09.2017 - 12.2023
Communications Officer
Winnipeg West Integrated Health & Social Services
02.2014 - 03.2017
Communications & Special Events Manager
Grace Hospital Foundation
01.2014 - 03.2017
Owner & Creative Director
Delight Digital
05.2013 - Current
Communications & Member Relations Officer
Pharmacists Manitoba
05.2013 - 04.2014
Wish Coordinator
Make-A-Wish Foundation
05.2013 - 11.2014
Creative Communications Diploma - Public Relations
Red River College
08.2011 - 04.2013
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