Jack Genova
Newport Beach,CA
Summary
Results-driven Sales and Marketing Executive with a proven track record of increasing revenue by 83%, securing major accounts, and driving multi-channel marketing success. Ranked in the top 5 of my hiring class at Priority1, where I successfully sold and implemented Cabo, a cloud-based Transportation Management System (TMS) that optimized logistics for businesses. Spearheaded a company rebranding initiative, significantly enhancing brand recognition and digital presence. Led high-impact sales presentations and product demonstrations, securing long-term contracts, and increasing customer retention. Adept at identifying cost-saving opportunities, optimizing supply chains, and executing data-driven strategies to improve efficiency. A dynamic leader with expertise in team development, market expansion, and strategic sales execution, consistently delivering measurable growth and operational improvements.
Overview
3
3
years of professional experience
Work History
Vice President of Sales and Marketing
Beach City Lift
07.2023 - Current
- Spearheaded company growth by acquiring major accounts, and expanding market share
- Increased revenue by 83%, driving significant business growth
- Increased revenue and profitability through multi-channel marketing strategies
- Directed all marketing campaigns on Google and Instagram, significantly enhancing brand visibility
- Led a successful company rebranding initiative, improving overall brand recognition
- Developed and executed a strategic sales plan, hiring and training a high-performing sales team
- Managed content creation, website development, and SEO to optimize online presence
- Executed targeted email campaigns to boost customer retention and product awareness
- Onboarded two new manufacturers, diversifying the company's product portfolio
- Strategically planned and executed stock orders to maintain optimal inventory levels for new and used equipment
Territory Manager
Priority1 Inc
02.2023 - 07.2023
- Ranked in the top 5 of my hiring class, consistently surpassing sales targets and demonstrating a strong ability to close deals
- Conducted live demonstrations and tailored sales presentations of Cabo, Priority1's proprietary cloud-based Transportation Management System (TMS), illustrating its capabilities in real-time quoting, centralized tracking, and document management
- Worked closely with businesses to implement Cabo, guiding them through the onboarding process and ensuring seamless integration into their logistics operations
- Developed a deep understanding of client needs, customizing transportation solutions to improve efficiency and cost-effectiveness
- Built and nurtured strong client relationships, securing long-term contracts, and expanding Priority1's market presence
- Leveraged data analysis to identify cost-saving opportunities, demonstrating ROI, and reinforcing the value of Priority1's logistics solutions
- Provided ongoing customer support and training, ensuring clients maximized the benefits of Cabo and maintained high satisfaction levels
- Collaborated with internal teams to refine sales strategies, share market insights, and drive business growth
Social Media Coordinator
Idaho State University
08.2022 - 01.2023
- Created engaging, high-impact content tailored to the target demographic, enhancing brand awareness and student engagement.
- Managed and grew university social media platforms (Instagram, TikTok, YouTube, and Facebook), significantly increasing visibility and interaction.
- Successfully increased follower count by over 100% through strategic campaigns, viral content, and audience-driven initiatives.
- Launched targeted social media ad campaigns, improving audience retention and expanding the university’s digital footprint.
- Analyzed traffic and engagement metrics, implementing data-driven optimization strategies to maximize reach.
- Reported campaign performance and key analytics to board chairs, providing strategic insights to guide future marketing initiatives.
- Collaborated with university departments to align content strategy with institutional goals, ensuring cohesive branding and messaging.
Education
Bachelor of Arts - Marketing And Advertising
Idaho State University
Pocatello, IDHigh School Diploma -
Mater Dei
Santa Ana, CASkills
- Sales and Business Development
- Digital and Social Media Marketing
- Strategic Planning and Execution
- SEO and Website Management
- Brand Development and Rebranding
- Client Relationship Management
- Inventory and Supply Chain Management
- Data Analysis and Cost Optimization
- Logistics and Operations Coordination
- Google Ads & SEO Training
- Sales & Negotiation Techniques
- Leadership & Team Development
Activities
- Five-Year Varsity Letterman Division 1 FCS
- Idaho State University Football Team Captain
Timeline
Vice President of Sales and Marketing
Beach City Lift
07.2023 - Current
Territory Manager
Priority1 Inc
02.2023 - 07.2023
Social Media Coordinator
Idaho State University
08.2022 - 01.2023
Bachelor of Arts - Marketing And Advertising
Idaho State University
High School Diploma -
Mater Dei
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