Jack Bloome
San Jose
Summary
Results-oriented marketing professional with a proven track record of overseeing all aspects of marketing departments, cultivating diverse client bases, and quantifying campaign success. Adept at creating exclusive VIP experiences and executing digital advertising campaigns that have generated over $200,000 in fundraising. Experienced in optimizing digital platforms, increasing website traffic by 25% and social media follower base by 20%. Skilled in market analysis, content creation, event coordination, and implementing automation tools for streamlined processes and increased sales conversions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Manager, SEO/Hubspot Manager
Culture Partners
08.2023 - Current
- Developed Content for Social Media Sites (i.e. LinkedIn) and approved, reviewed and edited content flowing to website.
- Researched and authored engaging weekly content for the "This Week In Culture" newsletter, spotlighting diverse issues and news pertinent to company culture, providing insightful and timely updates on relevant developments from the preceding week.
- Led end-to-end SEO initiatives, seamlessly integrating strategic keyword research, on-page optimization, and impactful link-building campaigns to elevate organic search visibility, foster relationships for quality backlinks, and enhance overall website authority.
- Strategically developed and executed a content strategy aligned with SEO goals, ensuring high-quality, keyword-rich content for enhanced online visibility, while also managing local SEO optimization efforts.
- Effectively leveraged Google Analytics and various SEO tools to monitor website performance, consistently delivering insightful reports; additionally, implemented UTM parameters for precise tracking and analyzed campaign effectiveness in driving traffic and conversions.
- Performed in-depth technical SEO audits to resolve issues, optimize crawlability for search engine bots, and proactively stayed abreast of evolving SEO trends and algorithm changes, adeptly adjusting strategies to maintain a competitive edge.
- Orchestrated targeted email campaigns within HubSpot Marketing Cloud, managing lead nurturing via sequences and automated workflows to ensure personalized and effective communication.
- Implemented efficient organization and segmentation of contacts in HubSpot, utilizing smart lists and tags for dynamic categorization. Introduced lead scoring models to prioritize high-value leads in alignment with overall marketing strategy.
- Generated actionable insights through regular reporting using HubSpot analytics, enhancing campaign performance. Ensured email deliverability optimization and maintained a clean and engaged contact list for improved overall email effectiveness.
- Collaborated seamlessly with cross-functional teams, aligning email marketing efforts with sales and content teams to support broader business objectives.
Managing Digital/Social Editor
Children's Musical Theater San Jose
05.2022 - Current
- Generated engaging and compelling content across various digital platforms, including social media channels, website, and email marketing.
- Crafted targeted ad and marketing campaigns to effectively reach and engage specific audience segments.
- Leveraged digital platforms and tools to manipulate and optimize content for maximum impact and visibility.
- Successfully ran a high volume of digital campaigns, with a demonstrated 30% year-on-year growth and a total of 20 campaigns in the past two years.
- Implemented and optimized social tags on Facebook, Instagram, and the organization's website to enhance discoverability and visibility.
- Improved website engagement by creating a more sticky experience, increasing the average session duration from 4 minutes to 8 minutes.
- Employed SEO techniques to optimize search engine results and drive organic traffic to the website.
Marketing Manager
Children's Musical Theater San Jose
05.2022 - Current
- Oversaw all aspects of the marketing department, ensuring effective execution of strategies and campaigns.
- Managed a diverse client base, developing and implementing customized marketing solutions to meet their needs.
- Quantified and tracked key performance indicators to measure the success of marketing efforts.
- Responsible for cultivating relationships with current and potential corporate donors, resulting in the diversification of the organization's donor base.
- Created a VIP experience to enhance exclusivity and engagement, leading to a significant increase in donor participation prior to the yearly gala event increasing donor participation by 30%.
- Developed and executed a digital advertising campaign for the annual gala, resulting in a fundraising total of over $200,000.
- Implemented outreach strategies and strengthened donor relations, contributing to a 20% growth in donor support during my tenure.
Marketing Associate
Carabiner Group
10.2022 - 03.2023
- Conducted thorough analysis of market trends, consumer behavior, and competitive landscape to develop data-driven marketing strategies for future campaigns.
- Collaborated closely with product development teams to create and update marketing materials, ensuring alignment with sales objectives and client needs.
- Orchestrated the coordination of art and graphics creation, ensuring effective merchandising across various marketing channels.
- Played a key role in editing website content, ensuring accuracy, consistency, and optimal user experience.
- Spearheaded the development of a new website by compiling and organizing content, as well as creating engaging graphics to enhance visual appeal.
- Increased website traffic by 25% through the implementation of SEO strategies and user-focused content optimization.
- Created and executed targeted email marketing campaigns, resulting in a 15% increase in email open rates and a 10% boost in click-through rates.
- Managed social media platforms, curating engaging content and growing the follower base by 20% within six months.
- Monitored and analyzed marketing campaign performance metrics, generating detailed reports that provided insights for continuous improvement.
- Successfully coordinated and executed promotional events, resulting in a 30% increase in brand visibility and customer engagement.
- Implemented marketing automation tools, streamlining processes and reducing time spent on repetitive tasks by 20%.
- Contributed to the company's revenue growth by supporting sales teams with effective marketing materials, resulting in a 10% increase in sales conversions.
Education
BBA - Business, Marketing
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL12.2022
Skills
- Campaign Management
- Brand Development
- Corporate Communications
- Video Content Production
- Intermediate SQL
- Google AdWords
- Cold Calling
- SEO Optimization
- Social Media Strategy
- Direct Email Campaigns
- Website Copy
- Creative Conceptualization
- Copywriting
- Market Research and Analysis
- Media Planning and Buying
- Digital Advertising
- Social Media Advertising
- Search Engine Marketing (SEM)
- Display Advertising
- Video Advertising
- Programmatic Advertising
- Ad Campaign Optimization
- Target Audience Segmentation
- Budget Management
- Analytics and Performance Tracking
- Creative Design and Art Direction
- Content Creation and Curation
- Client Relationship Management
Certification
Coursera
- Assess for Success: Marketing Analytics and Measurement - Coursera
- Attract and Engage Customers with Digital Marketing - Coursera
- Foundations of Digital Marketing and E-commerce - Coursera
- From Likes to Leads: Interact with Customers Online - Coursera
- Google Data Analytics Capstone: Complete a Case Study. - Coursera
- Google Data Analytics Specialization - Coursera
- Google Digital Marketing & E-commerce Specialization - Coursera
- Make the Sale: Build, Launch, and Manage E-commerce Stores - Coursera
- Analyze Data to Answer Questions - Coursera
- Programming For Everybody (Getting Started With Python) - Coursera
- Process Data from Dirty To Clean - Coursera
- Prepare Data for Exploration - Coursera
- Data Analysis With R Programming - Coursera
- Foundations: Data, Data, Everywhere - Coursera
- Satisfaction Guaranteed: Develop Customer Loyalty Online - Coursera
- Think Outside The Inbox: Email Marketing - Coursera
- Ask Questions to Make Data-Driven Decisions (SQL) - Coursera
Hubspot Academy
- Email Marketing - Hubspot Academy
- Content Marketing - Hubspot Academy
- Inbound - Hubspot Academy
- Social Media Marketing - Hubspot Academy
- SEO - Hubspot Academy
- Digital Marketing - Hubspot Academy
Miscellaneous
- Salesforce Certified Marketing Cloud Adminstrator - Salesforce
- Taxonomy - KM Institute (KMI)
Timeline
Marketing Manager, SEO/Hubspot Manager
Culture Partners
08.2023 - Current
Marketing Associate
Carabiner Group
10.2022 - 03.2023
Managing Digital/Social Editor
Children's Musical Theater San Jose
05.2022 - Current
Marketing Manager
Children's Musical Theater San Jose
05.2022 - Current
BBA - Business, Marketing
FLORIDA INTERNATIONAL UNIVERSITY
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