Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Jacinta Hicks

Richmond,BC

Summary

Dynamic sales professional with extensive experience at Hudsons Bay, excelling in customer service & satisfaction. Proven track record of building lasting client relationships and driving sales through effective upselling strategies. Bilingual (English & Cantonese), and skilled in mentoring new associates, fostering a collaborative team environment to enhance overall store performance. With 26 years of experience at Hudson Bay as a lead sales associate, I hold a very strong experience in products, primarily Ladies Wear Fashion, as well as corporate expectations in which I have always been diligent in meeting. I have always been proud of my strong connection with my loyal customer base, which kept me thriving to meet their needs on a daily basis to have them return to The Bay as their first choice in their shopping outings.

Overview

38
38
years of professional experience

Work History

Lead Sales Associate

Hudsons Bay
03.1999 - 06.2025
  • Handled cash register operations and customer transactions to process payments.
  • Resolved customer issues promptly, ensuring satisfaction and loyalty.
  • Processed and stocked merchandise in accordance with store standards.
  • Contributed towards improving overall store ambience by maintaining a clean and organized work environment.
  • Performed inventory control procedures to manage stock.
  • Managed inventory effectively, minimizing stock-outs and overstock situations.
  • Trained, coached, and mentored new sales associates for maximum performance.
  • Assisted customers in making informed purchasing decisions by providing expert advice on product features and benefits.
  • Delivered excellent customer service for repeat business and referrals.
  • Trained new sales associates to ensure consistent performance across the team.
  • Developed and maintained knowledge of current sales and promotions.
  • Developed a loyal client base through personalized attention, product knowledge, and exceptional service standards.
  • Implemented visual merchandising strategies to improve product presentation and increase sales conversions.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Up-sold and cross-sold products effectively, driving sales and increasing revenue.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Informed customers of promotions to increase sales productivity and volume.
  • Maintained current knowledge of evolving changes in marketplace.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
  • Stayed current on company offerings and industry trends.
  • Presented professional image consistent with company's brand values.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Developed, maintained and utilized diverse client base.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Appointed as Ralph Lauren product specialist for many years.

Sales Associate - Menswear Fashion Specialist

EATONS
01.1992 - 02.1999
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Streamlined inventory management processes for improved efficiency and reduced restocking times.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Handled customer inquiries regarding sizing, fit alterations, returns policies, or other relevant questions promptly and professionally.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Prepared merchandise for sales floor by pricing or tagging.
  • Facilitated client consultations, assessing specific needs and offering tailored wardrobe solutions for special occasions or updated personal looks.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Engaged with customers to build rapport and loyalty.
  • Provided exceptional customer service, resulting in a high rate of repeat clientele and positive online reviews.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Solved customer challenges by offering relevant products and services.
  • Increased sales revenue through effective upselling of coordinating accessories and garments.
  • Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Enhanced customer satisfaction by providing personalized fashion recommendations based on individual style preferences and body types.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Implemented visual merchandising strategies to create eye-catching displays that enticed customers to explore collections further.
  • Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
  • Managed efficient cash register operations.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Developed strong rapport with customers and created positive impression of business.
  • Contributed to positive shopping environment by maintaining organized and welcoming store appearance.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
  • Assisted in inventory management tasks, such as stock replenishment and cycle counts, to ensure product availability.
  • Used in-store system to locate inventory and place special orders for customers.
  • Enhanced store revenue by consistently exceeding personal sales targets through effective customer engagement and product knowledge.
  • Increased customer loyalty with personalized shopping experiences and attentive service.
  • Developed comprehensive product knowledge, enabling effective upselling and cross-selling.
  • Streamlined checkout process, significantly reducing wait times and improving customer satisfaction.
  • Monitored sales trends to adjust sales strategies and meet changing customer demands.
  • Resolved customer complaints with patience and understanding, restoring customer confidence.

Sales Associate

WOODWARDS DEPARTMENT STORE
11.1987 - 01.1992
  • Greeted customers and helped with product questions, selections, and purchases.
  • Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
  • Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
  • Greeted customers and provided outstanding customer service.
  • Developed rapport with regular customers, fostering welcoming store atmosphere.
  • Enhanced store appearance and shopping experience with meticulous shelf organization and cleanliness.
  • Engaged with customers on sales floor, offering assistance and improving shopping experience.
  • Provided exceptional customer service, leading to repeat store visits and enhanced customer loyalty.
  • Prioritized helping customers over completing other routine tasks in store.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Managed efficient cash register operations.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Developed strong rapport with customers and created positive impression of business.

Education

Richmond Secondary School
Richmond, BC

GED -

Kwantlen College
Richmond, BC

Skills

  • Customer service
  • Retail store operations
  • Opening and closing procedures
  • Flexible schedule
  • Customer needs assessment
  • Teamwork and collaboration
  • Merchandise displays
  • Client relationship management
  • Mentoring and training
  • Inventory and stocking
  • Efficient sales transactions
  • Product merchandising
  • Product knowledge expertise
  • Customer care
  • Relationship building
  • Staff supervision
  • Loss prevention
  • Positive customer experience
  • Persistent and resilient
  • Inventory control
  • Bilingual
  • Client relationship building
  • Sales promotions
  • Product recommendations
  • Payment processing
  • Performance assessment
  • Friendly and outgoing
  • Upselling and cross selling
  • Sales transaction processing
  • Meeting and exceeding sales goals
  • Stockroom management
  • Customer retention
  • Upselling strategies
  • Sales closing
  • Associate coaching
  • Cash handling accuracy

Languages

Chinese (Cantonese)
Native or Bilingual

Timeline

Lead Sales Associate

Hudsons Bay
03.1999 - 06.2025

Sales Associate - Menswear Fashion Specialist

EATONS
01.1992 - 02.1999

Sales Associate

WOODWARDS DEPARTMENT STORE
11.1987 - 01.1992

Richmond Secondary School

GED -

Kwantlen College

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Jacinta Hicks