JENNIFER SAMUEL

• Provided exceptional customer care service to students, employees, and visitors to college, providing them with all information needed
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Organized logistics for trips, events, and programs promoting diversity, inclusion, and community involvement in collaboration with students
• Collaborated with student Engagement team to develop, plan, and execute programs that enhance student inclusion and belonging, student leadership, and community engagement

• Engineered innovative visual merchandising strategies, delivering outstanding 15% rise in customer engagement and brand awareness, propelling retail store sales to new heights
• Successfully managed Retail Execution inbox/account, addressing trouble tickets, inquiries, and ad-hoc requests with swift resolution rate of 90%
• Implemented centralized content management system, enabling efficient distribution of engaging digital signage content to brand, dealer, and partner locations, resulting in 40% reduction in content deployment errors and ensuring consistent brand messaging across all touchpoints
• Created and presented persuasive creative briefs, leading to execution of captivating communications and experiences within retail environments, contributing to 10% uplift in foot traffic and sales

• Developed and executed digital marketing strategies, resulting in 20% increase in website traffic and 15% growth in lead generation within first quarter
• Managed and curated engaging content for social media and email campaigns, driving 25% increase in social media followers and improving email open rates by10% through personalized messaging
• Played lead role in planning and executing marketing campaigns aimed at increasing 30% revenue
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

• Developed and implemented highly effective visual merchandising strategies, resulting in 15% increase in customer engagement and brand awareness
• Assisted in planning and execution of PR campaigns and events, ensuring timely and successful delivery
• Created and presented persuasive creative briefs, leading to execution of captivating communications and experiences within organization, contributing to 10% uplift in foot traffic
• Monitored and analyzed media coverage and sentiment to evaluate effectiveness of PR campaigns resulting ina20% income increase.

Drawing from my master’s in public administration, I leverage expertise in policy analysis, data-driven decision-making,
stakeholder engagement, policy advocacy, leadership, ethical integrity, communication, and promoting diversity, this will
enhance my role as a Student Engagement Programmer-Community Developer.