Ivonne Pérez Tapia
Toronto
Summary
Results-driven professionals with strong focus on marketing projects, team collaboration and achieving impactful outcomes. Experienced in content creation, social media management, and market research. Skilled in leveraging data analysis, creative problem-solving, and effective communication to drive brand growth and engagement.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales and Marketing Analyst
Uberlernen
05.2025 - 07.2025
- Implemented effective lead generation tactics, resulting in a significant increase in qualified prospects for the sales team.
- Developed successful product launches, conducting thorough market research and coordinating cross-functional teams.
- Analyzed sales data to identify trends and opportunities, informing strategic decision-making processes.
- Created comprehensive reports on campaign performance, tracking key metrics to evaluate success and inform future initiatives.
Accounts Payable Executive
Gelissa & V Bookkeeping
06.2024 - Current
- Processed invoices, with precision, ensuring alignment with purchase orders different clients, reducing discrepancies by 90%.
- Reconciled accounts by meticulously matching invoices with receiving reports, achieving a 98% accuracy rate in transaction alignment.
- Maintained records for multiple accounts, ensuring up-to-date transaction tracking and improving financial reporting efficiency.
IT Deliverables Coordinator
T-Systems Mexico
02.2018 - 08.2023
- Entered data, generated reports, and produced tracking documents for the entirety of Project SENHA (Hybrid Cloud Services), resulting in a 100% on-time delivery rate ensuring compliance of the contract.
- Managed report delivery for Application Migration Projects within Project SENHA, streamlining processes and successfully delivering 36 applications on time, resulting in revenue of 30.6 MXN (million).
- Coordinate the Certified Training for SAT (Tax Administration System) employees in accordance with the needs of the client for invoicing for the duration of the contract.
Sales Agent
Teleperformance
08.2017 - 02.2018
- Developed strong relationships with clients through excellent customer service and engagement as a top performer.
- Achieved a customer satisfaction score of 95% through consistent delivery of high-quality service.
- Upsold additional services and products, contributing to an increase in sales revenue.
- Assisted call-in customers with questions and orders.
Content Editor
TV UDLAP (Universidad de las Americas Puebla)
06.2016 - 12.2016
- Edited and curated content for social media and YouTube channels, increasing engagement and viewership by 15%.
- Collaborated with the production team to ensure high-quality video and audio output for live broadcasts.
- Managed social media accounts, posting regular updates and interacting with followers to maintain engagement.
- Broadcasted live American Football university games, enhancing the channel's live content offerings and attracting a larger audience.
Education
Postgraduate Certificate - Global Business Management
Humber Polytechnic
07.2025
Bachelor - Communications
Universidad de las Américas Puebla
Cholula, Puebla05.2012
Skills
- Adobe Photoshop Lightroom
- Adobe Photoshop
- DaVinci Resolve
- Final Cut
- Adobe Premiere
- Microsoft Office
- Content Creation
- Social Media Management
- SEO
- Google Ads
- Google Analytics
- Quickbooks
- Credit card reconciliation
Languages
Spanish
Native or Bilingual
Certification
- Google Ads Search Certification
- Google Analytics Certification
Timeline
Sales and Marketing Analyst
Uberlernen
05.2025 - 07.2025
Accounts Payable Executive
Gelissa & V Bookkeeping
06.2024 - Current
IT Deliverables Coordinator
T-Systems Mexico
02.2018 - 08.2023
Sales Agent
Teleperformance
08.2017 - 02.2018
Content Editor
TV UDLAP (Universidad de las Americas Puebla)
06.2016 - 12.2016
Bachelor - Communications
Universidad de las Américas Puebla
Postgraduate Certificate - Global Business Management
Humber Polytechnic
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