Ivan Sergeiev
Langley,Canada
Summary
Retail Leader with 10+ years of experience in sales growth, operations, and team leadership. Successfully opened 4 retail stores across 2 countries, managing 100,000+ sq ft and 30+ staff in total. Achievements include boosting revenue by 20%+, cutting costs by 15%, and turning underperforming stores into top-quartile performers through strategy, culture, and customer focus.
Overview
12
12
years of professional experience
1
1
Certification
Work History
General Manager
Jag's Furniture and Mattress
Coquitlam/Langley/Abbotsford, Canada
09.2023 - Current
- Transformed company policies and training programs to create a scalable framework for employee development.
- Redefined customer service strategy, resulting in a 58% improvement in response time and a 48% increase in satisfaction.
- Directed the sales organization, implementing performance-driven processes that boosted the closing ratio by 36%.
- Played a key role in the opening of a 30,000+ sq ft flagship store, successfully onboarding and leading a brand-new sales team to hit the ground running.
Business Development Manager
Pacific Coast Distribution Ltd.
Langley, Canada
02.2023 - 09.2023
- Conducted an in-depth analysis of the monthly RFP from a significant existing customer, secured an additional 10 shipments per month.
- Coordinated LTL shipment from Mexico to Canada by uniting departments, despite the company having no prior intercontinental shipping experience.
- Onboarded two of the company's largest customers within six months, achieving 90%+ warehouse utilization.
Chief Executive Officer
DEKORDE - The House of German Furniture
Kyiv, Ukraine
02.2019 - 07.2022
- Created 'DEKORDE Academy,' halving new employee onboarding time to 3 months.
- Led a team who developed a new website and provided additional IT solutions, which increased the website's usability, accelerated the site's response and loading speed.
- Initiated the rebranding of the Dekorde company, and supervised the creation of a brand book (logo, business cards, folders, price holders, etc.).
- Created a series of video presentations on YouTube that allowed to increase the awareness of the company and product, as well as use this material in the preparation of commercial offers by Sales Managers.
Director of Sales and Marketing
DEKORDE - The House of German Furniture
07.2016 - 02.2019
- Implemented CRM system → Total revenue increased by 48% in 2019.
- Initiated and organized the participation of the company in Ukrainian profile furniture exhibitions Kiff (Kyiv) and Interior Mebel (Kyiv) which allowed to increase in sales among B2B clients and brought it to 20% of the company's total revenue.
- Expanded the product range by conducting successful negotiations at immCologne (Cologne), Salone del Mobile (Milan), Meble Polska (Poznan), and Ambiente (Frankfurt) to find new suppliers. As a result, in a short time increased, the sales plan and the number of repeat orders from old customers by more than 15%.
- Identified new market niches (such as carpets, porcelain and home décor) and outreach channels, helping to drive 24% sales revenue (offline and online).
Sales and Marketing Manager
DEKORDE - The House of German Furniture
09.2014 - 07.2016
- Active procurement of bestselling items leading to a 21% revenue increase in 2016.
- Found new transportation operators and changed the supply chain process. As a result, significantly reduced the cost price of goods.
- Optimized warehouse and delivery operations, cutting repair/restoration costs by 3x, saving company resources, and boosting customer loyalty.
Sales Manager
DEKORDE - The House of German Furniture
09.2013 - 09.2014
- Managed a team of 3 sales associates & consistently exceeded sales quotas.
- Found the largest B2C customer who brought the company more than US$ 120k in 2014-2015.
- As a distinguished employee got the opportunity to be trained at German supplier manufacturers such as Himolla GmbH, Bullfrog and Design GmbH, and others. Got in-depth knowledge of furniture production and presentation.
Education
Bachelor's Degree - Law
Taras Shevchenko National University
Kyiv, Ukraine01.2014
Master's degree - Transportation Organization and Transport Management Engineering
National Transport University
Kyiv, Ukraine01.2011
Skills
- Proficiency in Microsoft Office
- Adobe Photoshop
- Customer service strategy
- Sales performance management
- Employee development
- Problem solving
- STORIS
- Trakwellai
- Driver License Class 5
- Interpersonal
- Negotiation
- Project management
- CRM systems
Certification
- Winning with Relationship Selling, Dale Carnegie Training, 09/23
- How to Cold Call and Build New Customers, Dale Carnegie Training, 05/23
- Google Project Management, Coursera, 11/22
Volunteer Experience
Volunteer Fundraiser, Earned 8500 EUR for the mobile hospital for Ukrainian people in regions with damaged infrastructure.
Timeline
General Manager
Jag's Furniture and Mattress
09.2023 - Current
Business Development Manager
Pacific Coast Distribution Ltd.
02.2023 - 09.2023
Chief Executive Officer
DEKORDE - The House of German Furniture
02.2019 - 07.2022
Director of Sales and Marketing
DEKORDE - The House of German Furniture
07.2016 - 02.2019
Sales and Marketing Manager
DEKORDE - The House of German Furniture
09.2014 - 07.2016
Sales Manager
DEKORDE - The House of German Furniture
09.2013 - 09.2014
Bachelor's Degree - Law
Taras Shevchenko National University
Master's degree - Transportation Organization and Transport Management Engineering
National Transport University
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