IVAN BISSON
San Diego
Summary
Chief Revenue & Business Development Leader with 25+ years of experience driving growth through strategic partnerships, sales leadership, and brand development across entertainment, marketing, and technology. Proven ability to negotiate high-value agreements, build client pipelines, and deliver measurable results in revenue expansion and brand engagement. Skilled at advising founders while also executing go-to-market strategies and leading business development initiatives that strengthen long-term client relationships.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Fractional Chief Revenue Officer
Lil Horse Lab
09.2024 - Current
- Serve as fractional CRO, combining strategic advisory with hands-on business development to expand brand partnerships and revenue opportunities.
- Collaborated with founders on revenue approach, pricing models, and go-to-market priorities to align creative vision with commercial strategy.
- Built an early-stage pipeline of entertainment and lifestyle brand partnerships to position the studio for long-term growth.
- Applied sales leadership and business development expertise to refine value propositions and outreach processes.
- Guided the shift from initial product placement focus to higher-demand services such as branded content, digital campaigns, and experiential activations.
Owner & CEO
IB Entertainment LLC
09.2019 - Current
- Provides multi-channel advertising, full-service management, and production services to clients including actors, musicians, and brand partners (Rodney Vance, Banner Day Productions, DonnieBGotDaBeats).
- Co-produced the YouTube-VidCon After Party with 400+ guests; managed staff, oversaw photo/video production, and secured sponsorships (Sam Ash, Red Bull, BuzzBox, Kombucha, Rockit, Epidemic Sound, Ultra.io).
- Leads strategic partnerships to expand client networks with Marseille & Company Management, Auction Cause, and Samira’s Network.
- Advises clients on long-term monetization strategies, personal brand recognition, and media asset development.
- Seeks and evaluates new business opportunities to expand clientele and increase revenue.
Vice President of Business Development
Brand OWL Promotions
05.2017 - 09.2019
- Increased net profit by 30% and client retention by 25% over 2 years.
- Negotiated the 2 largest sales agreements in company history ($300,000 annually with Dupont Gr., $150,000 annually with Grand River Casino).
- Curated digital marketing campaigns to enhance brand awareness, website traffic, and e-commerce sales.
- Represented company at community and industry events to promote new business opportunities and partnerships.
Sales Executive
Rentpath
05.2016 - 05.2017
- Consistently achieved 120% of monthly sales quotas.
- Created and organized the first executive roundtable event to strengthen industry relationships and promote company objectives.
- Managed a sales pipeline by following pre- and post-sales processes and collaborating with Customer Service for seamless client onboarding.
Business Development Consultant
Cozumel Beach House
07.2013 - 05.2016
- Built partnerships with Trip Advisor, VRBO, and travel agencies, increasing occupancy from 50% to 88%.
- Curated website content and deployed marketing campaigns to boost traffic and bookings.
- Conducted live promotions and created VIP concierge services and event packages to convert leads into sales.
Marketing & Account Manager
Park Colony Apartments
01.2011 - 01.2013
Senior Account Manager
Top Doc America
01.2010 - 01.2011
Leasing / Marketing Manager
St. Charles Square Apartments
01.2006 - 01.2010
Loan Officer
America’s Moneyline
01.2002 - 01.2006
Education
Associate of Science - Sports Journalism
White Pines College
Chester, NH09-1988
Skills
- Business Development
- Strategic Partnerships
- Sales Leadership
- Go-to-Market Strategy
- Brand Strategy
- Account Management
- Negotiation & Closing
- Digital & Social Media Marketing
- Revenue Growth Strategy
Websites
Certification
Certification: Digital Marketing
TECHNICAL SKILLS & CERTIFICATION
Languages: English, French
Timeline
Fractional Chief Revenue Officer
Lil Horse Lab
09.2024 - Current
Owner & CEO
IB Entertainment LLC
09.2019 - Current
Vice President of Business Development
Brand OWL Promotions
05.2017 - 09.2019
Sales Executive
Rentpath
05.2016 - 05.2017
Business Development Consultant
Cozumel Beach House
07.2013 - 05.2016
Marketing & Account Manager
Park Colony Apartments
01.2011 - 01.2013
Senior Account Manager
Top Doc America
01.2010 - 01.2011
Leasing / Marketing Manager
St. Charles Square Apartments
01.2006 - 01.2010
Loan Officer
America’s Moneyline
01.2002 - 01.2006
Associate of Science - Sports Journalism
White Pines College