Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Ismael Akingbola

Versatile Business Analyst & Brand Strategist
Toronto,ON

Summary

Passionate analyst and brand leader with over 5 years of experience aligning stakeholder needs and market opportunities through data‑driven insights. I leverage empathy, active listening, and structured inquiry to elicit clear requirements, uncover customer motivations, and translate findings into compelling brand strategies and process improvements. At Growth Tap Digital, my work drove an 18% lift in customer spending and delivered a 4% reduction in project costs by streamlining workflows and optimizing resource allocation. Known for strong problem‑solving skills and a collaborative mindset, I excel at turning complex data into actionable solutions that boost engagement and operational efficiency.

Overview

6
6
years of professional experience
1
1
Certification
1
1
Language

Work History

Project Coordinator

Growth Tap Digital
09.2022 - Current
  • Spearhead end‑to‑end campaign delivery (PM+Marketing), coordinating designers, copywriters, and analysts to hit KPI targets.
  • Built and maintained project plans, Gantt charts, and resource forecasts—achieving a 4% cost reduction.
  • Developed real‑time dashboards (Analytics) to monitor campaign performance; optimized budgets to improve ROI by 12%.
  • Collaborated with brand team to craft new messaging frameworks and visual assets, driving a 15% lift in engagement.

Junior Sales Associate

M Squared Sales Consulting
03.2021 - 09.2022
  • Managed client portfolios, conducted market research, and identified growth opportunities—contributing to a 10% bump in client engagement.
  • Designed sales presentations and creative pitches (Creative+Brand), increasing proposal acceptance rates by 8%.
  • Analyzed sales data to uncover trends and inform strategy, streamlining lead qualification processes.

Community Outreach Intern

African Canadian Social Development Council
01.2019 - 12.2020
  • Led data‑driven community needs assessment (Business Analysis), informing creation of targeted support programs.
  • Produced creative outreach materials—flyers, social posts, workshops—that grew program participation by 11.5%.
  • Built trusting relationships with vulnerable populations, improving program uptake and stakeholder satisfaction.
  • Collaborated with other departments in supporting broader organizational goals while maintaining a focus on community engagement priorities specifically assigned within my role as an intern.

Education

MBA - Entrepreneurship & Innovation

University of Alberta
Edmonton, None
05.2016 - 01.2018

Brand Management Certificate - Marketing & Communication

University of Toronto School of Continuing Studies
Toronto, Canada
05.2001 -

Skills

  • Data Analysis & BI: SQL, Excel,PivotTables

  • Marketing & Web Analytics: Google Analytics, HubSpot, Hootsuite

  • Requirements & Process Modeling: JIRA, Confluence, UML, BPMN

  • Visualization & Reporting: Tableau, Power BI, Tableau Prep

  • Data Analysis & BI: SQL, Excel,PivotTables

Certification

Google Digital Marketing & E-commerce Certificate

Accomplishments

  • Revenue Growth: Designed brand campaigns that generated $200K+ in new client business.
  • Efficiency Gains: Streamlined workflows, delivering projects 4% under budget and 10% ahead of schedule.
  • Engagement Uplift: Orchestrated multi‑channel campaigns that boosted web traffic by 15% and customer spend by 18%.
  • Data‑Driven Outreach: Analyzed survey & interview data to refine outreach, raising program participation by 11.5%.


Timeline

Project Coordinator

Growth Tap Digital
09.2022 - Current

Junior Sales Associate

M Squared Sales Consulting
03.2021 - 09.2022

Community Outreach Intern

African Canadian Social Development Council
01.2019 - 12.2020

MBA - Entrepreneurship & Innovation

University of Alberta
05.2016 - 01.2018

Brand Management Certificate - Marketing & Communication

University of Toronto School of Continuing Studies
05.2001 -
Ismael AkingbolaVersatile Business Analyst & Brand Strategist