Akshay Shetty
Toronto,Canada
Summary
Dynamic Business Analyst with a proven track record at Kornea Digital LLP, driving a 40% increase in user acquisition through strategic digital marketing initiatives. Skilled in data analysis and cross-functional collaboration, I excel at optimizing processes and delivering actionable insights that enhance business performance and customer experiences.
Open to relocation as per the company's requirements.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Business Analyst
Kornea Digital LLP
Mumbai , Maharashtra, India
12.2023 - 01.2025
- Spearheaded digital marketing strategy development and execution for a leading e-commerce company in India, resulting in a 40% increase in user acquisition within one year.
- Managed a team of digital marketing analysts in India, optimizing campaigns across multiple channels, and resulting in a 25% improvement in overall campaign performance.
- Collaborated with cross-functional teams to analyze user behavior data and identify opportunities for improvement in the customer journey, leading to a 12% increase in conversion rates.
- Facilitated requirement-gathering workshops, resulting in clear project objectives and deliverables.
- Led process mapping initiatives, resulting in optimized workflows and reduced redundancies across departments.
Business Data Analyst
Collabrain IT Solutions INC.
Mississauga, ON
10.2022 - 10.2023
- Developed reports using SQL queries to track progress against key performance indicators.
- Maintained library of model documents, templates or other reusable knowledge assets.
- Delivered timely support by tracking issues and communicating resolutions to end users.
- Created informative, actionable, and repeatable reporting that highlighted relevant business trends and opportunities for improvement.
- Aligned business strategies and objectives with the capabilities and constraints of business IT systems.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Achieved cost-savings by developing functional solutions to problems.
Business Analyst- AML- Business Solution
Dhriti Surgical Solutions
Manglore, Karnataka, India
09.2020 - 12.2021
- Implementation of new Global AML Case Management System for Transaction Monitoring, Name Screening and Client Risk Rating (CRR).
- Transition from legacy AML Transaction Monitoring system (Fortent) to new model chosen by the bank (Oracle Mantas).
- Joined project during Analysis phase of SDLC and worked throughout Deployment phase; following Deployment, worked through Maintenance phase by participating in regular meetings with Operations team to identify system corrections or additions that were required.
- Created documentation to outline bank’s transaction monitoring practices for presentation during OSFI (Office of the Superintendent of Financial Institutions) examination in order to demonstrate compliance with regulatory requirements.
- During Analysis and Design phases, reviewed the rules, scenarios and thresholds required to monitor customer banking activity.
- Ensured that the rules and scenarios required to monitor customer banking activity in the new system (Oracle) were working as expected during Testing phase.
- Mapped Customer Types based on jurisdiction and geographical location for better accuracy in Transaction Monitoring.
- Worked end to end with vendor (Oracle) to map the bank’s customer, account and transaction data into new AML system; tested data mapping through BAT to ensure accuracy.
- Worked using different methodologies including agile, scrum and Kanban.
- Gathered business requirements from stakeholders for monitoring of Cash, Electronic Funds Transfer (EFT), Wire (SWIFT), Monetary Instrument (bank drafts, certified cheques, Traveler’s Cheques) and Back Office Transactions.
Junior Business Analyst
HENNEZ & MAURITZ, H&M
Sydney, New South Wales
03.2019 - 08.2020
- Performed financial analysis to identify and understand trends in financial data.
- Developed and maintained databases to track and analyze customer data.
- Created spreadsheets and other documents to present financial information to senior management.
- Developed strategies to improve business processes, and increase efficiency.
- Participated in special projects as assigned by senior leadership team members, while maintaining core responsibilities as a Junior Analyst.
- Implemented financial monitoring techniques, as requested by senior management.
Education
PGDM - Analytics For Business Decision Making
George Brown College
08.2022
Masters - Accounting and International Finance
Deakin University
06.2018
Bachelor - Management Studies
University of Mumbai
06.2015
Skills
- Data analysis
- SQL querying
- JIRA
- Docker
- Python
- SASS
- Tableau
- Digital marketing
- Process mapping
- Requirements gathering
- Customer journey analysis
- Reporting tools
- Team management
- Cross-functional collaboration
- Business process improvement
- Business planning
- Trend data analysis
- Search engine optimization
- SQL and databases
- Data interpretation
- Microsoft Excel mastery
- Microsoft Access
- HTML and CSS
- Risk assessment
- Budgeting and forecasting
- Cost-benefit analysis
Certification
- Web Design, The Digital Adda - [28/03/2021]
- The Investment Funds Institute Of Canada (IFIC) 2023
Languages
- English
- Hindi
- Punjabi
- Marathi
Timeline
Business Analyst
Kornea Digital LLP
12.2023 - 01.2025
Business Data Analyst
Collabrain IT Solutions INC.
10.2022 - 10.2023
Business Analyst- AML- Business Solution
Dhriti Surgical Solutions
09.2020 - 12.2021
Junior Business Analyst
HENNEZ & MAURITZ, H&M
03.2019 - 08.2020
PGDM - Analytics For Business Decision Making
George Brown College
Masters - Accounting and International Finance
Deakin University
Bachelor - Management Studies
University of Mumbai
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