Ishan Sehgal

• Supported end-to-end project coordination across technology and network optimization projects, including timeline tracking, risk assessments, and stakeholder communications.
• Created and maintained standardized templates for risk logs, action items, and status reports to ensure consistency and best practices across teams.
• Conducted impact analysis for project delays and prepared reports with mitigation strategies.
• Facilitated cross-functional meetings with operations, IT, and engineering departments to align project deliverables and timelines.
• Tracked milestones using project management tools and provided regular progress updates to leadership.
• Documented meeting minutes, updated Gantt charts, and maintained risk/action logs.
• Key Achievements: Reduced project reporting turnaround time by 40% through the introduction of automated reporting templates.
• Played a key role in the successful pilot of a new inventory tracking system across 3 regional facilities.

• Define the product development strategy and roadmap by analyzing new product opportunities and new features in existing products to support corporate product line diversity, revenue and innovation goals.
• Work with management, customers, sales teams and service team to identify key business opportunities.
• Understand and document the market and competition including features and pricing.
• Prepare business cases for proposed new and enhanced products.
• Developed and deployed technology solutions for complex client projects and marketing technology infrastructure.
• Communicated with development team members to coordinate activities and ensure timely project delivery.
• Work with various departments on the development and execution of custom products, including specifications, agreements, change notifications, support and troubleshooting documentation.
• Facilitate cooperation between cross-functional teams to develop product marketing and partnership strategies.
• Recommend pricing to meet revenue, profitability, and product positioning goals.

• Company Overview: (Client- Google Ads North America)
• Managed and optimized Google Ads campaigns, achieving a 30% increase in click-through rate (CTR) and a 25% decrease in cost per click (CPC) for clients.
• Developed and implemented comprehensive digital marketing strategies to drive performance.
• Conducted in-depth keyword research, resulting in a 40% increase in conversions.
• Organized and led client presentations via Google Meet, effectively communicating campaign performance and recommendations.
• Developed and implemented A/B tests for ad copy, leading to a 20% improvement in conversion rates.
• Reviewed and managed budgets and spend pacing of all paid search accounts.
• Collaborated with internal and client teams to achieve set goals and objective performance.
• Managed email and web intake requests and ticketing system, ensuring prompt and efficient responses.
• Interfaced with Web Developers to enhance site content, usability, maintenance, updates, and the overall evolution of client websites.
• Analyzed website traffic using Google Analytics, identifying opportunities to optimize performance and improve user experience.
• Results-oriented Google Ads Specialist with extensive experience managing accounts with budgets ranging from 4000 CAD to 30,000 CAD.
• Led project meetings with clients and internal teams, ensuring effective communication and alignment.
• Understood client business objectives and communicated them effectively to the team.
• Wrote creative briefs and provided creative teams with all necessary information and assets to kick off projects.
• (Client- Google Ads North America)

• Company Overview: - NSDC Affiliated Training Partner
• Spearheaded the development and execution of social marketing plans for the Skill India initiative.
• Planned and executed more than 100 B2B social media campaigns, ensuring compelling content creation for posts and comments.
• Responded to customer queries and complaints related to digital marketing campaigns promptly and efficiently.
• Quantified high impact opportunities with clear recommendations.
• Developed engaging posts and tweets aligned with brand tone and campaign objectives.
• Successfully targeted top officials in the skilling domain nationwide, leveraging social platforms for connection and engagement.
• Collaborated closely with creative teams to develop compelling content for social media platforms.
• Conducted research and compiled analytical reports to inform future strategies and campaign decisions, collaborating closely with creative teams for campaign development.
• Managed and updated web trackers and calendars daily to ensure timely execution of marketing plans.
• - NSDC Affiliated Training Partner

• Company Overview: (Client- Google Ads North America)
• Managed Site Targeted advertising, including text, video, banners, and rich media ads for Google Ads North America clients.
• Utilized various Google Tools within Google Ads to identify display network keywords, placements, and topics, enhancing the reach of display campaigns and targeting relevant users.
• Conducted Video Content Term Discovery (CTD) by reviewing iTunes and Google Play Store applications.
• Provided exceptional customer support to ensure timely resolution of customer issues within service level agreements (SLAs).
• Identified and escalated complex or high-priority customer issues to appropriate teams or stakeholders for prompt resolution and customer satisfaction.
• Managed email and web intake requests and ticketing system, ensuring prompt and efficient responses.
• Served as the account lead on multiple accounts, managing scope, timelines, and budgets, and liaising with internal resources to deliver campaign elements.
• Troubleshot issues on all pre-production and live campaigns.
• Developed strong bonds with clients, demonstrating curiosity about their business and a passion for helping them solve problems.
• (Client- Google Ads North America)

Completed hands-on training on HS Avro 748 twin-turboprop aircraft as part of college curriculum.

Practiced passenger seat and cabin panel removal and installation under instructor supervision.

Assisted in basic inspection and handling of aircraft components, including landing gear doors.

Learned to utilize hand tools while adhering to safety protocols during maintenance tasks.

Collaborated within a team to execute maintenance activities efficiently and safely.

Gained confidence in aircraft structure, cabin layout, and routine maintenance procedures.

Developed teamwork, communication, and problem-solving skills through practical group sessions.

Assisted in testing cabin lights, door latches, and electrical switches for functionality.