Former Professional Athlete with five years of dedicated full-time professional experience in fast-paced technology startups, specializing in B2B marketing strategy and SAAS product sales for organizations across the globe.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Zonal Head- Americas & Africa
CRICHEROES PVT. LTD, Partnerships
Hamilton, ON
09.2020 - Current
Led a cross-functional team responsible for driving B2B partnerships, successfully promoting the adoption of SAAS products across 47 ICC affiliated countries and a total of 280 cricket associations (Clients).
Conducted comprehensive market surveys to identify specific technological requirements within cricket associations, ensuring that our products met and exceeded market demands.
Collaborated seamlessly with internal and external stakeholders, facilitating tailored product customization and on-time delivery to meet the unique needs of our clients.
Devised and executed multiple B2B marketing campaigns on LinkedIn, generating high-quality leads and driving brand visibility.
Played a pivotal role in doubling the organization's revenue by introducing innovative products aligned with market demands, contributing to a substantial increase in sales.
Key Achievements:
Successfully expanded market presence across 47 ICC affiliated countries, strengthening international partnerships and client relationships.
Drove product excellence by aligning our solutions with market requirements, resulting in increased customer satisfaction and retention.
Orchestrated profitable B2B marketing campaigns, enhancing brand recognition and ensuring a steady influx of qualified leads.
Demonstrated strong adaptability and collaboration skills, fostering productive relationships with diverse stakeholders.
Led the ideation and introduction of new products, doubling the organization's revenue, and positioning it for sustainable growth.
Business Development Executive
KHELOMORE SPORTS PVT. LTD
Mumbai, India
06.2019 - 09.2020
Executed Go-to-Market strategies for KheloMore Vendor Management Tool, a SAAS product, in India.
Significantly improved the organization's market share, generating monthly revenues of 400,000 INR.
Increased the supply of venues on the platform by 25% through B2B communication strategies.
Handled copywriting and creative designs for social media (Instagram, Facebook, WhatsApp) for B2C engagement.
Supervised a team of 4 for consumer management and client servicing.
Key Achievements:
Opened up revenue-generating avenues with sports venues and academies.
Expanded the platform's venues, providing more options for customers.
Improved brand engagement and audience retention through creative content.
Successfully managed a team to ensure top-notch customer and client service.
Intern - Marketing and Research Analyst
KHELOMORE SPORTS PVT. LTD
Mumbai
04.2018 - 05.2018
Designed and Executed Curriculum for CII workshops
Conducted research for academies and venues across India
Customised social media posts for the company
Facilitated in designing Scoring App for Lawn Tennis
Intern
GUJARAT STATE CHESS ASSOCIATION
Mumbai
04.2018 - 05.2018
Managed hospitality for 20 International Chess teams for World Youth Chess Olympiad 2017
Handled operations for conveyance scheduling and venue management
Monitored match day sponsorships (logo presence and equipment branding)
Marketing Executive
CHRYSALIS COMMUNICATIONS
Ahmedabad
09.2016 - 05.2017
Conducted research for impact of advertising in print and digital media in Ahmedabad
Assisted a team of media managers to generate creative and eye-catching content
Learned the basics of delivering content through digital media
Liaised with the operations and marketing teams to
deliver projects on time
Intern
AIESEC
Odessa, Ukraine
07.2016 - 09.2016
Conducted research for ecological development
Presented the WHO’s Sustainable Development Goals and derived a plan to implement SDG 13 in Ukraine
Created awareness amongst Ukrainian citizens regarding ecological problems and sustainable solutions
Intern
JH-WELLTECH MACHINES
Ahmedabad
01.2015 - 03.2015
Quality control and Assurance at the end of the production line
Learnt design for Plasting moulding machines
Leadership & Sports Activities
AIESEC IN UKRAINE
Global Citizen - Health and Ecological Development
Education
MBA - Sports Management
SYMBIOSIS INTERNATIONAL UNIVERSITY
Pune, India
06.2017 - 05.2019
Study Abroad - Sports Marketing
LEEDS BECKETT UNIVERSITY
Leeds, United Kingdom
01.2019 - 05.2019
Bachelors of Engineering - Mechanical
GUJARAT TECHNOLOGICAL UNIVERSITY
Gujarat Technological University
06.2011 - 05.2016
Skills
Business Development
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Certification
Advanced Google Ads manager
Timeline
Zonal Head- Americas & Africa
CRICHEROES PVT. LTD, Partnerships
09.2020 - Current
Advanced Google Ads manager
04-2020
Google Campaign Manager
04-2020
Business Development Executive
KHELOMORE SPORTS PVT. LTD
06.2019 - 09.2020
Study Abroad - Sports Marketing
LEEDS BECKETT UNIVERSITY
01.2019 - 05.2019
Intern - Marketing and Research Analyst
KHELOMORE SPORTS PVT. LTD
04.2018 - 05.2018
Intern
GUJARAT STATE CHESS ASSOCIATION
04.2018 - 05.2018
MBA - Sports Management
SYMBIOSIS INTERNATIONAL UNIVERSITY
06.2017 - 05.2019
Marketing Executive
CHRYSALIS COMMUNICATIONS
09.2016 - 05.2017
Intern
AIESEC
07.2016 - 09.2016
Intern
JH-WELLTECH MACHINES
01.2015 - 03.2015
Bachelors of Engineering - Mechanical
GUJARAT TECHNOLOGICAL UNIVERSITY
06.2011 - 05.2016
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