Isha Ribeiro

Formerly Canadian Home Builders Association – Edmonton Region
Promoted following the amalgamation with the Urban Development Institute – Edmonton Region. Transitioned from Events & Committees Coordinator (Aug 2023 – May 2024) to lead member engagement and educational initiatives.

· Fostered and maintained strong relationships with members, board, and committees, creating spaces for networking, collaboration, and professional growth.

· Collaborated with committees to develop educational and professional development programs tailored to industry needs, enhancing skills and fostering networking opportunities.

· Facilitated meetings by setting agendas, guiding discussions, and balancing diverse perspectives to support members and member-driven initiatives, including the Annual Renovation Project, a flagship initiative of the Renovator’s Committee benefiting a local charity.

· Enhanced event efficiency by streamlining processes for logistics, promotion, and post-event follow-up. Successful coordination of the Awards of Excellence in Housing Gala, a pinnacle industry event, managing the entire process from judging to gala completion.

· Partnered with committees on event themes, speaker selection, and strategic action items to ensure alignment with organizational goals and budget.

· Managed key performance metrics to evaluate engagement and event success, using data insights to inform strategic decisions.

· Developed and managed committees including BILD Women, NextGen, Renovator, and Sales Manager forums, driving volunteer participation and professional growth.

· Oversaw event logistics, including contract negotiations, venue selection, and material production, ensuring seamless execution.

· Supported organizational goals by launching initiatives that increased member engagement, encouraged volunteerism, and aligned committees with strategic objectives.

Promoted to Sales Manager based on outstanding performance as an Outside Sales Rep, recognized for exceptional account management skills and technical expertise

• Spearheaded revenue growth and market expansion efforts, establishing a track record of driving steady, notable sales growth within a 4–5-million-dollar company and fostering valuable client relationships
• Lead internal education initiatives by providing comprehensive training sessions to sales team on new products, market trends, and industry changes
• Effectively communicate value and benefits of these updates to ensure team alignment and enhanced customer interactions
• Partnered closely with company owners to set ambitious sales targets and establish strategic objectives, playing a key role in developing actionable sales strategies that supported revenue growth and expanded market reach
• Leveraged in-depth industry knowledge to uncover new business opportunities and cultivate long-term partnerships
• Engaged actively with clients, suppliers, and industry professionals to stay updated on market changes and enhance relationships
• Continuously assess and optimize sales campaigns to maximize results and improve overall performance
• Apply meticulous attention to detail and creative problem-solving skills to identify areas for improvement and implement innovative approaches
• Built a trusted advisor relationship with clients by using consultative selling techniques, understanding their unique needs, and providing tailored solutions
• Consistently met and exceeded sales objectives through strategic positioning of the company's offerings
• Served as key point of contact for internal teams, providing guidance and support in addressing customer inquiries, resolving issues, and ensuring seamless customer experience
• Strengthened supplier relationships through event planning and collaboration, securing access to exclusive product offerings and enhancing the company’s market position

Generated leads and built strong relationships with high-level, custom home clients, consistently exceeding expectations through exceptional customer service.

• Closed the first deal in record time (under two months) by effectively managing the sales pipeline and delivering tailored, high-touch service to custom clients.
• Managed over 100 walk-in customers daily during busy summer shifts, providing personalized solutions for clients interested in custom homes.
• Utilized Builder Trend software to track job progress, ensuring seamless coordination with colleagues and trades to maintain workflow efficiency.
• Represented Vicky’s Homes on CHBA committees, contributing to Women in Residential Construction and Renovators groups, expanding industry network and knowledge.
• Leveraged strong interpersonal skills to foster positive connections with clients and colleagues, ensuring a high level of service and driving swift sales success.

Consistently achieved sales quotas and grew the customer base by acquiring an average of 25 new accounts annually, leveraging strong relationship management and consultative sales techniques.

• Drove lead generation and exceeded closing targets by developing and nurturing partnerships with key influencers and strategic firms.
• Acted as the primary contact and educator for custom stone products, delivering comprehensive training on design, technical applications, and installation to clients.
• Developed and executed high-impact marketing campaigns and promotional strategies, including digital ads, Google AdWords, social media, and event marketing, to elevate brand visibility.
• Organized and executed industry-renowned customer events, strengthening relationships with clients, suppliers, and professionals while driving sales growth.
• Specialized in cold calling, prospecting, and building new accounts through personal visits, ensuring consistent expansion of customer base.
• Collaborated with internal teams to ensure seamless order fulfillment and customer satisfaction.

• Launched and scaled a start-up, implementing key operational systems for sustained growth.
• Developed and executed marketing programs and sales campaigns to boost brand visibility and engagement.
• Established long-term client relationships, generating lasting sales streams.
• Gained competitive insights to optimize business practices and improve performance.
• Delivered project estimates and design expertise, streamlining processes for a sole owner/operator model.

• Guided clients in selecting finishes and provided comprehensive quotes, including in-home consultations, utilizing expertise in interior design and technical product knowledge.
• Managed production schedules, ensuring alignment with builder specifications and trade timelines.
• Delivered accurate project estimates for both residential and commercial projects, ensuring quality and customer satisfaction.
• Oversaw high-value materials and ensured compliance with industry standards and client specifications.