Isabella Galan
Vancouver,Canada
Summary
Dynamic marketing professional with a proven track record at Tipalti, adept at executing high-impact events and campaigns that consistently exceed lead generation goals. Skilled in leveraging tools like Asana and Salesforce, I excel in cross-functional collaboration and strategic planning, driving measurable results while fostering strong relationships with stakeholders.
Overview
10
10
years of professional experience
Work History
Field Marketing Specialist
Tipalti
Vancouver, Canada
04.2022 - Current
- Created and developed a quarterly marketing strategy calendar, encompassing both virtual and in person events, followed by execution and post event follow up
- Successfully executed 5-7 events/campaigns per quarter, helping contribute to our teams 110% lead goal attainment for the year
- Aligned to support 5 sales teams, (both Commercial and Enterprise) supporting 32 Account Executives
- Cross collaboration with multiple teams across the marketing organization to achieve campaign goals
- Coordinate with external vendors, speakers, partners and customers to execute events as efficiently as possible
- Developed effective budgeting strategies that aligned with overall business objectives while maintaining quality standards throughout the process
- Utilized digital channels including social media platforms, email marketing campaigns, website content management systems to reach target audiences effectively
Sales Development Representative
Tipalti
Vancouver, Canada
05.2021 - 03.2022
- Lead generation through target account selling, outbound cold calling, and calling on marketing-generated and inbound leads
- Apart of the original sales team to bring to market Tipalti's first acquisition, Approve.com
- Developed product knowledge and understanding of competitive landscape to effectively identify customer needs
Vendor Account Manager
Ritchie Bros. Financial Services
Vancouver, Canada
09.2019 - 05.2021
- Specifically worked on all private sale transactions between new and used equipment facilitated through our services
- Helped launch the 'PurchaseSafe' program and first Account Manager on this team
- Coordinated with multiple teams across 10+ offices to ensure deals ran efficiently and smoothly
- Managed 30+ accounts at a time and completed a full sales cycles with each vendor
Marketing & Sales Executive
Altitude Tours
Queenstown, New Zealand
09.2018 - 09.2019
- Created quarterly marketing strategy encompassing social media, events, and promotional campaigns
- Organized and managed events from conception to completion, including all logistical details such as budgeting, scheduling, venue selection, vendor coordination, marketing and promotion and staffing
- Generated content for websites, blog posts, and social media accounts.
- Managed, developed, and secured new sales channels and businesses through outbound cold calling and in-person negotiating
- Worked with 10+ wineries and breweries throughout Otago to make sure all of our daily departures ran smoothly
Account Manager
Ritchie Bros. Financial Services
Melbourne, Australia
04.2018 - 09.2018
- Apart of the original team who launched Ritchie Bros
- Financial Services in Australia, and trained all new Account Managers
- Responsible for identifying new sales opportunities, prospecting leads, and converting them into clients
- Helped run all marketing/social media campaigns to get our name better known in Australia
Account Manager
Ritchie Bros. Financial Services
Vancouver, Canada
04.2017 - 09.2017
- Facilitated all North American customers with financial solutions to purchase the equipment they need for their businesses
- Worked with top lenders to secure approvals for clients in the oil & gas, construction, mining, transportation and agricultural sectors
- Responsible for identifying new sales opportunities, prospecting leads, and converting them into clients
Sales Coordinator
Ritchie Bros. Financial Services
Vancouver, Canada
02.2017 - 03.2017
- Communicated effectively with Sales Team by generating new business leads through outbound/receiving inbound calls to assist Marketing Campaigns and/or Special Promotions
- Follow up on existing approvals, previously funded customers, and new business opportunities
Administrative Support Representative
Ritchie Bros. Financial Services
Vancouver, Canada
07.2016 - 01.2017
- Liason between lenders and Account Managers when submitting applications for financing, leasing, and working capital solutions to our lender partners for all our North American Auctions
- Maintained all backend systems and manage documentation for all clients and lenders
Marketing Intern
Lazada Group - Alibaba
Bangkok, Thailand
04.2015 - 08.2015
- Supported the marketing team by any ad hoc duties
- Created, modified and processed quotes, sales orders, and marketing requests
Education
Bachelor's degree - Communications and Media Studies
Simon Fraser University
Burnaby, BC07-2016
Skills
- Microsoft Office
- SalesForce
- GSuite
- Asana
- Splash
- Marketo
- Wordpress
- Later
- Slack
- Google Analytics
- Outreach
- ZoomInfo
- 6Sense
- On24
- Sendoso
- Postal IO
Accomplishments
- PADI Open Water Diving Certified - Thailand 2019
References
References available upon request.
Timeline
Field Marketing Specialist
Tipalti
04.2022 - Current
Sales Development Representative
Tipalti
05.2021 - 03.2022
Vendor Account Manager
Ritchie Bros. Financial Services
09.2019 - 05.2021
Marketing & Sales Executive
Altitude Tours
09.2018 - 09.2019
Account Manager
Ritchie Bros. Financial Services
04.2018 - 09.2018
Account Manager
Ritchie Bros. Financial Services
04.2017 - 09.2017
Sales Coordinator
Ritchie Bros. Financial Services
02.2017 - 03.2017
Administrative Support Representative
Ritchie Bros. Financial Services
07.2016 - 01.2017
Marketing Intern
Lazada Group - Alibaba
04.2015 - 08.2015
Bachelor's degree - Communications and Media Studies
Simon Fraser University