Isaí Reynoso
Los Angeles
Summary
I'm a skilled communicator with a passion for the rapidly changing face of Marketing. With several years of experience, I find myself more motivated than ever to explore the endless creative possibilities in this ever-changing digital era. With the ultimate goal of turning curiosity into understanding.
Overview
7
7
years of professional experience
Work History
Sr. Social Marketing Manager / North America Social Lead
Samsung Electronics America
08.2022 - Current
- Lead the conception and execution of targeted campaigns, fostering engagement and adapting global initiatives for the US market
- Lead agencies on campaigns and priorities, collaborating on creative endeavors based on brand guidelines and strategy
- Strategically own campaign development and social strategy, infusing creativity with insightful direction
- Collaborate closely with influencers for content creation, budget allocation, and contract oversight
- Provide oversight for the creative direction of brand-centric social content, ensuring consistency and narrative alignment
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Social Marketing Manager
Samsung Electronics America
08.2021 - 07.2022
- Managed agency operations, spearheading briefing, creative development, execution, reporting, and budget management
- Owned communication with social media platforms on behalf of the brand
- Delivered inventive responses for integrated marketing briefs, aligning social media actions with brand objectives
- Established robust communication with social platforms on behalf of the brand
- Created and managed content strategy, responsible for calendars for social activity across platforms.
- Lead social creative for our Samsung Metaverse experience
- Responsible for all campaign and channel reporting, creating KPI tracking reports for leadership.
Digital Marketing Manager
Hilton
03.2018 - 07.2021
- Crafted and optimized digital advertising campaigns, leveraging insights to showcase ROI
- Strategically managed organic and paid social media strategies, elevating brand visibility
- Developed insightful reports for stakeholders, spotlighting content performance and guiding implications
- Recognized trends, enhancing spend efficiency and overall performance.
- Created Social playbook and strategy for region
- Responsible for all digital community management
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
Sales and Marketing Assistant
Hilton
04.2017 - 02.2018
- Identified emerging trends and insights to fuel sales engagement with prospective clients
- Devised innovative digital growth strategies, employing storytelling to elevate client interactions.
- Boosted sales revenue by developing and implementing targeted marketing strategies.
- Enhanced client relationships through regular communication, addressing concerns, and providing prompt solutions.
Education
B.A in Communication Studies -
Sonoma State University
Sonoma, CATimeline
Sr. Social Marketing Manager / North America Social Lead
Samsung Electronics America
08.2022 - Current
Social Marketing Manager
Samsung Electronics America
08.2021 - 07.2022
Digital Marketing Manager
Hilton
03.2018 - 07.2021
Sales and Marketing Assistant
Hilton
04.2017 - 02.2018
B.A in Communication Studies -
Sonoma State University
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