Iryna Shpetna
Calgary
Summary
Skilled marketing professional with over 3 years of progressive experience driving revenue growth and brand awareness across multiple industries. Passionate about combining data with creativity to produce optimal ROI across the full spectrum of marketing channels. Adept at content creation, social media strategy, and project management, with a strong focus on collaboration and stakeholder coordination. Committed to continuous learning and contributing to the success of cross-functional teams.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Dermphi Shop™
06.2024 - Current
- Built and launched Dermphi Shop™ from concept to a fully operational e-commerce Shopify store, driving $100k+ in sales within the first month.
- Designed the website layout, UX, and branding roadmap, collaborating with external developers and a 3D designer to execute the vision.
- Created and managed all products content, including detailed descriptions and visuals, ensuring accuracy and brand consistency.
- Developed marketing assets for social media, email campaigns, and print materials, preparing audiences for the website launch.
- Coordinated with stakeholders to ensure timely execution of seasonal omni-channel promotions, worked with tight deadlines.
- Shoot, edited and optimized video content for ad performance testing, improving campaign results, resulted in an additional 25% sales increase.
- Managed content calendars and generated detailed reports to analyze and enhance marketing effectiveness.
Marketing Coordinator
Dermphi Centre Inc.
07.2023 - 01.2025
- Planned and execute 10+ high-impact campaigns, integrated the company's overall brand strategy to generate a 60% in website traffic and a 20% increase in services bookings.
- Partnered closely with stakeholders and external vendors to understand unique selling propositions and carefully refine brand messaging in order to tailor campaigns toward their target audiences and goals.
- Created data-driven content strategies and user-friendly campaign calendars for internal and external teams, consistently resulting in improved marketing metrics.
- Developed and edited high-quality content (text, images, and video) for social media, e-mail newsletters, printed educational and promotional materials and website, boosted in a 400% increase in audience reach.
- Utilized Adobe Creative Suite, Figma, Canva, and CapCut to design engaging visuals, maintaining consistent branding across all platforms.
- Analyzed website data as well as social media performance and e-mail marketing KPIs, providing data-driven insights to optimize future campaigns.
Marketing and Communication Manager
Carrinet AB
08.2022 - 06.2023
- Collaborated with teams across multiple countries to deliver high-impact B2B marketing and communications strategies.
- Led influencer marketing initiatives, ad creation, and coordinated with stakeholders, ensuring the consistent delivery of high-impact marketing campaigns across social media, print, and digital platforms.
- Managed social media channels, website, and promotional materials, implementing strategies that boosted engagement by 120%.
- Produced eye-catching, on-brand marketing assets using Adobe Creative Suite and Canva, driving a 70% in brand recognition.
- Developed tailored messaging for diverse audiences, maintaining consistent brand voice across all channels.
Social Media Manager
Cit Clinic
01.2021 - 02.2022
- Spearheaded the creative development of the company's brand identity, enhancing the website's visual design and user experience while managing content to ensure clear, up-to-date information and relevant calls-to-action.
- Led social media content strategy, increasing client retention and engagement by 30% through targeted seasonal campaigns.
- Designed promotional materials and marketing assets using Canva, wrote blogs and social media captions.
- Aligned digital content with overall business objectives, increasing customer inquiries by 80%.
Skills
- Omni-channel Marketing
- Content Creation & Editing
- Teamwork and collaboration
- Detail-oriented
- Project Management
- Social Media Strategy
- Analytics & Reporting
- Stakeholder Coordination
Timeline
Marketing Coordinator
Dermphi Shop™
06.2024 - Current
Marketing Coordinator
Dermphi Centre Inc.
07.2023 - 01.2025
Marketing and Communication Manager
Carrinet AB
08.2022 - 06.2023
Social Media Manager
Cit Clinic
01.2021 - 02.2022
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