Iris Stemler
Ramona
Summary
Dynamic business development leader with a proven track record at Goodleap, driving over $200M in annual revenue. Expert in channel sales strategy and contractor enablement, leveraging analytics to optimize performance. Bilingual in English and Spanish, skilled in cultivating executive relationships and mentoring teams to achieve strategic growth objectives.
Overview
8
8
years of professional experience
Work History
Senior Director of Business Develpoment
Goodleap
Roseville
07.2023 - Current
- Led national business development strategy for private equity-backed organizations, generating over $200M annually.
- Spearheaded growth of Latino contractor market through initiatives focused on outreach and education.
- Managed and mentored cross-regional team to ensure accountability and cultural alignment.
- Cultivated executive-level relationships with C-suite stakeholders to align financial offerings with sales strategies.
- Leveraged analytics to enhance performance, streamline onboarding, and increase wallet share across key accounts.
Director of Business Development
Goodleap
Roseville
05.2022 - Current
- Oversaw a $150M+ portfolio of contractor partners, monitoring delinquency trends, sales performance, and operational health to drive targeted improvements.
- Delivered strategic business reviews to optimize growth, reduce risk, and align sales goals with partner needs.
- Supported the onboarding and enablement of regional and national contractors, providing tools, data insights, and coaching to improve close rates and customer experience.
Territory Channel Manager
Finance of America Mortgage
San Diego
01.2017 - 04.2022
- Recruited, trained, and managed a portfolio of 150+ home improvement contractors across Southern California, Texas, and South Florida, offering unsecured loan solutions to homeowners.
- Drove territory revenue from launch to $3M+/month with limited product offerings.
- Averaged 10+ new contractor onboardings per month while optimizing the sales cycle through personalized coaching and sales process development.
- Analyzed application-to-loan conversion data to identify opportunities and create actionable revenue initiatives.
Skills
- Channel Sales Strategy
- Revenue Growth & Forecasting
- Contractor Recruitment & Enablement
- CRM & Sales Analytics (Salesforce, Tableau)
- Team Leadership & Training
- B2B Relationship Management
- Territory Expansion
- Bilingual: English & Spanish
Timeline
Senior Director of Business Develpoment
Goodleap
07.2023 - Current
Director of Business Development
Goodleap
05.2022 - Current
Territory Channel Manager
Finance of America Mortgage
01.2017 - 04.2022
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