IRIS KWAN
Vancouver,Canada
Summary
An independent self-starter with proven ability in marketing and communication; a team player with over a decade of solid experience focuses on communication and PR; attention to detail, strong in multitasking and strong organizational skills, with out of the box thinking; experienced in team management and with passionate and positive attitude; fluent in spoken and written English, Cantonese and Mandarin.
Overview
16
16
years of professional experience
Work History
Contact Centre Specialist
TD Canada Trust
07.2022 - Current
- Provides excellent and professional banking services and solutions to customers through the phone channel
- Integrates and works together with the team to accomplish business objectives
- Builds up strong working relationship with customers, teammates, and co-workers in related teams.
Assistant Coach & Team Manager
Kerrisdale Little League Baseball
04.2022 - 06.2022
- Assisted in coaching T-ball training at practices and games
- Coordinated with T-ball parents and KLL on practices, games, events, uniforms and more; arrange and coordinate team activities.
Head of Marketing
Kering Asia Pacific Limited
01.2021 - 01.2022
- Developed and implemented Marketing strategies and annual budget plan for the region, thus increased sales by 20% every year and number of retail shops by 83% in 3 years
- Developed exceptional internal and external relationship, from Headquarter in Switzerland to regional offices in China, Hong Kong & Taiwan, to stakeholders, business partners, media and celebrities in the region
- Led a team of marketing specialists in the region, and liaised with PR agencies, advertising agencies, designers and production vendors
- Developed and executed marketing plan for Greater China from copywriting of marketing materials to event promotions and conference management
- Created content direction for social media platforms and supervised digital advertising plans in China, and achieved an average growth of 30% in followers and 45% in reach within 6 months.
Marketing Manager
LVMH Watch & Jewlery
09.2013 - 09.2014
- Developed and executed marketing communication strategy to drive awareness and interest of target customers
- Collaborated with brands, NGO organizations, sports teams and charities for partnerships and hosted over 50 events in one year
- Supported design production & creative development with headquarter and external vendor & contractors
- Generated marketing analysis and reports to review campaign result, and achieved the KPIs target in 9 months.
Project Manager
Richemond Asia Pacific Limited
08.2011 - 09.2013
- Managed the daily operation and business of 23 watch POS and 13 eyewear POS in Hong Kong & Macau
- Developed and implemented business strategy, thus successfully achieved sales target every year
- Maintained excellent communication with clients and end customers, and provided them with tailor-made service
- Led and collaborated with internal & external teams to implements over 40 trade marketing events and activities every year.
Marketing Manager
Frederique Constant (FE) Limited
09.2010 - 08.2011
- Launched the brand ambassador campaign with celebrity Shu Qi and successfully developed wide awareness and a 'accessible luxury' sfand image
- Created and executed an event-focus marketing strategy and organized over 20 events across China in one year
- Built and maintained excellent relationship with clients, media, business partners and customers.
Regional Account Manager
Rootz PR & Marketing Agency
11.2007 - 08.2010
- Managed a strong profile of clients including Nespresso, TechnoMarine, A Lange & Sohne, IWC
- Provided excellent client servicing and communication by creating and implementing PR & Marketing plans, and achieved all set KPIs successfully.
Education
Master of Business Administration -
University of Northern Iowa
USA01.2013
Certificate of Advertising, Marketing & PR -
Hong Kong Polytechnic University
Hong Kong01.2007
Bachelor of Arts, English Language & Literatures -
Hong Kong Baptist University
Hong Kong01.2004
Skills
- Active Listening
- Excellent Multilingual Communication
- Attention to Detail
- Customer Service
- Time management
- Teamwork and collaboration
Languages
English
Native or Bilingual
Mandarin
Native or Bilingual
Cantonese
Native or Bilingual
Timeline
Contact Centre Specialist
TD Canada Trust
07.2022 - Current
Assistant Coach & Team Manager
Kerrisdale Little League Baseball
04.2022 - 06.2022
Head of Marketing
Kering Asia Pacific Limited
01.2021 - 01.2022
Marketing Manager
LVMH Watch & Jewlery
09.2013 - 09.2014
Project Manager
Richemond Asia Pacific Limited
08.2011 - 09.2013
Marketing Manager
Frederique Constant (FE) Limited
09.2010 - 08.2011
Regional Account Manager
Rootz PR & Marketing Agency
11.2007 - 08.2010
Master of Business Administration -
University of Northern Iowa
Certificate of Advertising, Marketing & PR -
Hong Kong Polytechnic University
Bachelor of Arts, English Language & Literatures -
Hong Kong Baptist University
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