Iris Alvarado
Calgary,AB
Summary
Innovative Marketing Specialist professional with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.
Overview
5
5
years of professional experience
Work History
Volunteer Social Media Manager
Connected Business Women Network (CBWN)
06.2024 - Current
- Managed social media campaigns and community engagement strategies to grow membership and enhance event promotion.
- Developed compelling copywriting for social media captions and email marketing campaigns.
Sales and Marketing Manager
Luna Fresh Shop
Calgary, AB
03.2024 - Current
- Developed and implemented marketing plans for new products.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Marketed products and services at trade shows and promotional events.
- Conducted research to determine ideal markets for products and services.
- Tracked and measured marketing outcomes, including marketing activities, responses, leads, sales, retention, and ROI.
Freelance Social Media & Marketing Coordinator
My Marketing Therapy
Calgary, Canada
01.2024 - Current
- Developed and executed multi-channel marketing campaigns across Instagram, TikTok, Facebook, and LinkedIn to enhance audience engagement.
- Created and managed a global social media content calendar, ensuring brand consistency and alignment with key marketing initiatives.
- Edited and optimized vertical video content to maximize reach and engagement.
- Analyzed social media KPIs to inform data-driven content decisions, including reach, impressions, video views, and engagement.
- To maintain a strong digital presence, briefed creative teams on branding, content development, and visual storytelling.
Marketing Officer
Union Powered Inc.
Remote
05.2022 - 01.2024
- Managed and executed paid media campaigns and post boosting to expand audience reach.
- Developed and implemented B2B social media and content marketing strategies, increasing online engagement by 25%.
- Utilized Hootsuite and social media listening tools to monitor brand sentiment and engagement.
- Led email marketing automation strategies to nurture leads and improve customer retention.
- Provided crisis communication support, ensuring timely and strategic messaging.
Social Media Manager
KIV Travel Agency
Vancouver, Canada
04.2021 - 11.2022
- Spearheaded social media content creation, storytelling, and audience engagement strategies to elevate the brand's presence.
- Launched an influencer partnership program, boosting engagement by 25%.
- Managed SEO-driven website content updates, increasing organic traffic by 150% in the first month of launching the new website.
- Tracked and analyzed Google Analytics and social insights, adjusting content strategies accordingly.
Digital Media Coordinator
TNC Publishing Group Inc.
Calgary, Canada
06.2020 - 10.2020
- Designed and scheduled high-performing social media content across multiple platforms.
- Conducted audience research and A/B testing to refine content performance.
- Ensured all social media visuals and brand voice aligned with corporate values and marketing objectives.
Skills
- Social Media Marketing & Strategy
- Content Calendar Management & Post Scheduling
- Paid Media, Google Analytics and PPC
- Copywriting & Storytelling
- Crisis Communication & Brand Reputation Management
- SEO & Website Content Optimization
- Project Management & Creative Briefing
- Market research and campaign management
Additional Information
Passionate about sustainable travel and tourism marketing, aligning with Intrepid Travel's mission to inspire conscious exploration and transformational travel experiences., Experienced in engaging with advisor communities and online audiences to build brand loyalty., Strong ability to work autonomously, meet tight deadlines, and manage multiple projects simultaneously.
Education And Certifications
- WordPress Fundamentals - Dynamite Sites
- HTML, CSS & Python - She Codes
- Marketing Strategy Certification - Harvard Business School
- Public Relations and Event Management Diploma - Sault College, Ontario, Canada
- Hospitality and Tourism Management Diploma - Niagara College, Ontario, Canada
Timeline
Volunteer Social Media Manager
Connected Business Women Network (CBWN)
06.2024 - Current
Sales and Marketing Manager
Luna Fresh Shop
03.2024 - Current
Freelance Social Media & Marketing Coordinator
My Marketing Therapy
01.2024 - Current
Marketing Officer
Union Powered Inc.
05.2022 - 01.2024
Social Media Manager
KIV Travel Agency
04.2021 - 11.2022
Digital Media Coordinator
TNC Publishing Group Inc.
06.2020 - 10.2020