Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Generic

Iris Alvarado

Calgary,Alberta

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

5
5
years of professional experience

Work History

Marketing Officer

Union Powered Inc
05.2022 - Current

• Managing and developing marketing campaigns
• Researching and analyzing data to identify and define audiences
• Overseeing campaigns on social media
• Evaluating the effectiveness of campaigns
• Reporting on trends and statistics across all digital media platforms
• Create brand awareness and promotional content for the brand

Social Media Manager

KVI Travel
04.2021 - 11.2022
  • ·Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with KVI TRAVEL
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, blogs and updates)
  • Monitor SEO and web traffic metrics
  • Collaborate with other travel agents to ensure brand consistency
  • Communicate with followers, respond to queries promptly and monitor customer reviews
  • Branding and collaboration with suppliers and other agencies

Digital Media Coordinator (Contract)

TNC Publishing Group
06.2020 - 10.2020

• Manage the social media marketing campaigns and day – to – day activities
• Design and develop a community engagement strategy
• Source appropriate content to help and build brand awareness
• Create promotions and Social Media Content to generate more leads
• Research Market analysis to find new trends
• Assist in the development of the website for improvements
• Set up email marketing campaigns

Marketing and Branding Coordinator

Union Powered Inc.
01.2019 - 10.2020
  • Email marketing campaign implementation and development
  • Maintain CRM system
  • Monitoring and creating social media content and follow up engagement statistics
  • Evaluation reports and analysis
  • Industry trends and competitors research
  • SEO implementation and website design

Events and Communications Intern Student

Sault Ste, Marie Chamber Of Commerce
05.2018 - 06.2018
  • Create Social Media Content - online surveys and registrations forms for events
  • Organized and Coordinate events, such as the provincial candidates' breakfast and debate - workshops and meetings
  • Create newsletters and promotional advertising - press release
  • Monitored press coverage and update the Social Media channels Facebook, Twitter, Instagram, etc

Education

Post-Degree Certificate - Public Relations And Events Management

Sault College of Applied Arts And Technology
Sault Ste. Marie, ON
12.2018

Post-Degree Certificate - Tourism And Hospitality Management

Niagara College
Welland, ON
09.2016

Skills

  • Direct Marketing Campaigns
  • Social Media Platforms
  • Market Segmentation
  • Digital Advertising
  • Campaign Management
  • Social Media Digital Marketing
  • Brand Consistency
  • Administering Social Media Accounts

Languages

English
Full Professional
Spanish
Native or Bilingual

Additional Information

Training and Certifications


  • Google analytics Certification
  • Social Media Marketing: ROI
  • Marketing Tools: Social Media
  • LinkedIn Video Marketing for Personal and Brand Pages
  • CMA Certificate on Content Marketing
  • Event Management
  • Project Management

Timeline

Marketing Officer

Union Powered Inc
05.2022 - Current

Social Media Manager

KVI Travel
04.2021 - 11.2022

Digital Media Coordinator (Contract)

TNC Publishing Group
06.2020 - 10.2020

Marketing and Branding Coordinator

Union Powered Inc.
01.2019 - 10.2020

Events and Communications Intern Student

Sault Ste, Marie Chamber Of Commerce
05.2018 - 06.2018

Post-Degree Certificate - Public Relations And Events Management

Sault College of Applied Arts And Technology

Post-Degree Certificate - Tourism And Hospitality Management

Niagara College
Iris Alvarado