Irini Patsalides

Design comprehensive marketing campaigns across PepsiCo: Frito-Lay & Quaker portfolio that aligned with corporate KPIs during key moments for my brands. Such as, Superbowl, World Cup and the Holidays. Executed multiple media innovations and 'firsts' for my clients while targeting specific customer segments effectively, resulting in strong ROI above projections.

• Winner of courage to challenge award March 2022
• Winner of Passion drives progress award February 2023
• Recognized as a top 100 global rising star within Omnicom Media Group
• OMDU 2022 Case Competition Winner
• 2022 Young Lions Participant
• Developed strategic plans by analyzing market trends and identifying growth opportunities.
• Streamlined business operations for increased efficiency through process re-engineering and effective change management.
• Enhanced team productivity with improved communication channels, regular feedback sessions, and employee development programs.
• Built strong relationships with clients, resulting in repeat business and long-term partnerships.
• Led cross-functional teams to achieve project goals on schedule and within budget constraints.
• Conducted market research for better understanding of industry trends, customer needs, and competitive landscape.
• Spearheaded innovation initiatives to explore new business opportunities and drive continuous improvement efforts.
• Presented findings from data-driven analyses to stakeholders in a clear manner for better comprehension of complex information.
• Fostered a collaborative work environment emphasizing teamwork by organizing team-building activities regularly bringing employees together outside the office setting.
• Led the full life cycle of campaign planning and execution

I Provide the full experience to our customers. Help department manager with in-store merchandising and signage, ensure all departments look presentable and shop-able while providing exceptional customer service. I Provide the full experience to our customers. Help department manager with in-store merchandising and signage, ensure all departments look presentable and shop-able while providing exceptional customer service.

• Educated consumers about product benefits, leading to increased interest and sales conversions.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.

Provide a world-class environment for Fairmont guests. I assisted guests in the boutique by providing answers and suggestions on products & Jewelry that reminds guests of their travels.

• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
• Provided exceptional services and pleasant shopping experiences to retail customers.
• Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.