Summary

Overview

Work History

Education

Skills

Volunteering

Awards

Languages

Timeline

Hi, I’m

Irina Tederson

Toronto,Ontario

Summary

Account Director with over 10 years of experience in the advertising business, passionate about data and analytics. Specialized in Out-of-Home and indoor advertising, sponsorship, events, special projects, and SMM. Excellent planning and decision making abilities with a creative eye for detail.

Overview

years of professional experience

Work History

Ambitica, advertising agency

Account Director

01.2008 - Current

Job overview

Created a business strategy which elevated the agency from a start-up into the number one indoor advertising agency.
Developed business and nurtured relationships with clients.
Increased agency profit by 320% in 5 years since 2017 by training employees and implementing a CRM system.
Launched various advertising campaigns for multinational clients, such as Adidas, Apple, Coca-Cola, FOX, Honor, Huawei, KIA, Mazda, Mercedes, Nike, etc.
Created the agency's social media network (Instagram and Facebook accounts, Telegram and YouTube channels).
Initiated two pioneering digital products to make media buying and research more accessible.
Navigated the agency to become a member of a prestigious advertising association.
Published numerous articles on websites for marketing and advertising specialists.

ProMedia, advertising agency

Advertising Specialist

01.2007 - 09.2007

Job overview

Planned advertising campaigns.
Acquired more than ten new clients for the agency.
Conducted a successful advertising campaign on a TV channel.

Education

Seneca College
Toronto, ON

Certificate - Audio Visual Media

02.2023

Technological Institute

MBA - Marketing and Sales

06.2013

University of Printing Arts

Advertising, Master’s Degree

06.2008

Skills

Excellent communication, presentation, and negotiation skills
Outstanding project management and prioritization abilities
Financial management abilities
Effective time management and ability to adapt to changes and ambiguity, confident working independently

Sustainable and resilient relationships with stakeholders and clients
Strategic development
Knowledge of Tableau, SQL, R, Big Query, Redash

Volunteering

Advertising campaign for a non-profit organization Konstantin Khabenskiy's Charity Foundation

Awards

Cannes Lions International Festival of Creativity, Silver & Bronze award, 'Trivial Pursuit Hotel' project for Hasbro

Languages

English

Full Professional

French

Professional