Irene Patterson
Ridgeway,ON
Summary
Successful background of achievement in the newspaper industry over 40-year career.
Accomplished Managing Partner driven to optimize processes and improve team productivity.
Results-driven and passionate. Adept at building and leading high-performance teams. Decisive leader and strategic planner with a resilient and forward-thinking approach.
Entrepreneurial and hardworking mindset. Dedicated to expanding operations, delivering practical solutions and capitalizing on market trends.
Overview
37
37
years of professional experience
Work History
Managing Partner,
Dovetail Media Group
08.2012 - Current
- Designed and launched DOOH channels in Toronto Transit Commission and PATH network with retail partners, Gateway Newsstands and International Newsstands
- Established and implemented business procedures and process improvements.
- Analyzed and presented financial standings and cost effectiveness to meet partner objectives.
- Identified emerging trends, technology and virtual solutions to execute impactful advertising campaigns
Associate Publisher
Metro International Newspapers
11.2006 - 12.2011
- Responsible for four key divisions of the Newspaper Group - Sales, Distribution, Marketing and HR for METRO Toronto
- Established partnerships and key relationships with distributors, media professionals and key stakeholders
- Improved sales by double digit increases year over year for 5 years
- Launched METRO London in 2010 as Publisher
Vice President Sales & Marketing
Quebecor Media Network
01.2002 - 11.2006
- Launched 24 Hours Free Daily Newspaper in Toronto
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Managed sponsorship and partnership outreach and development
- Recruited and trained distribution teams to optimize readership potential
Sales Director, Business Development
Networks, INC
05.1998 - 01.2002
- Hired, trained and built high-performing team of sales representatives.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Organized and maintained media databases
- Responsible for developing new products in both magazine and catalogue divisions
Advertising Sales Manager
The Globe And Mail
08.1986 - 04.1998
- Increased retail advertising sales through customer-focused approach.
- Designed pitch presentations and marketing techniques utilizing extensive magazine knowledge.
- Drove development of print advertising strategies for new custom content magazine division
- Coached account executives in sales and fulfillment strategies.
Education
Bachelor of Education - Physical And Health Education
University of Toronto
Toronto, ONBachelor of Physical Education And Coaching - Physical Education
McMaster University
Hamilton, ONSkills
- Corporate Management Knowledge
- Teamwork and Collaboration
- Building Trust and Relationships
- Business Development
- Business Partnership Development
- Revenue Growth
Accomplishments
Strategic thinker in identifying growth opportunities in changing marketplaces
Relationship builder instrumental in growing key partnerships, both internally and externally
Innovative and driven to deliver 'best in class' practices for change management and process improvements
Strong communicator
Thrives in a fast-paced, diverse and collaborative environments that promote both personal and professional growth
Timeline
Managing Partner,
Dovetail Media Group
08.2012 - Current
Associate Publisher
Metro International Newspapers
11.2006 - 12.2011
Vice President Sales & Marketing
Quebecor Media Network
01.2002 - 11.2006
Sales Director, Business Development
Networks, INC
05.1998 - 01.2002
Advertising Sales Manager
The Globe And Mail
08.1986 - 04.1998
Bachelor of Education - Physical And Health Education
University of Toronto
Bachelor of Physical Education And Coaching - Physical Education
McMaster University
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