Leah Millman
Integrated Marketing Planner
Toronto,ON
Summary
Leah is a results driven marketer, developing integrated campaigns from strategy to execution, delivering omni- channel implementation maximizing business, creative and media performance. Specializes in building relationships with partners to deliver results. Excels at data led acquisition strategy using traditional, digital and social media channels.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Integrated Marketing Planner
TD
01.2016 - Current
- Strategic lead for Credit Cards - National Campaigns with focus on driving account acquisition using online and offline marketing strategies to maximize acquisition volume.
- Achieved 107% of Campaign goals during uncertain credit period
- Monitored and optimized media spend to increase engagement of online tools among target audience
- Leveraged multiple research methodologies to develop strategic direction for Campaigns
- Responsible for relationship management of multiple Business stakeholders and 6 agency partnerships
- Influenced increase of marketing budget of Credit Protection business (100% increase in 2020 and 20%+ in 2021) based on success of 2019/2020 programs.
- Marketing lead for Personal Banking campaigns, with focus on driving product usage and acquisition using online and offline marketing strategies to maximize acquisition volume.
Account Director
Grip Limited
04.2014 - 02.2015
- Led RBC Insurance, Cards, Rewards, Content and Community – Brand and Digital
- Established process for largest team in agency with 6 direction reports and multiple creative partners
Account Director
BBDO, Proximity
03.2006 - 02.2013
RBC/ RBC Insurance
- DM/CRM specialist on integrated team that developed mass awareness TV, print, in-store, digital, social, promotions and direct mail
Campbell’s Soup
• Digital/ CRM lead on integrated team that produced mass TV, print, online CRM and website rebranding
• Grew scope of clients business in a year that all other divisions were experiencing budget cut backs
• Developed and implemented test & learn strategy for the Cook with Campbell’s program that garnered increased KPI’s beyond client’s goals
• Developed dashboard for KPI metrics which allowed clients to easily share results with stakeholders
Production Coordinator and Line Producer
Tricon Films and Television
03.2004 - 02.2006
- Planned and implementing all aspects of Much In Your Space TV Series
- Field producer for Much In Your Space, Fandemonium and promo’s for Discovery Network, Spike TV, and Life Network
Account Supervisor
Wunderman
01.2000 - 02.2004
Rogers, Kraft North America
- Created new agency process for Rogers account to accommodate fast nature of retail environment.
- Increased scope of Canada Post business by 25% from previous year
- Achieved15% revenue increase on AT&T Canada account from previous year.
Education
Bachelor of Arts - Fine Arts
University Of Western Ontario
London, ON 01.1994 - 01.1997
Skills
Brand strategy and positioning
Additional Information
- Recipient of Above and Beyond Recognition (2022) for delivering results for the Credit Cards business for National Campaigns
- Active member of the LGBTQ+ committee
- Recipient of Above and Beyond Recognition (2020) for leading the Credit Protection business
- Recipient of two TD Team of Distinction Awards (2017, 2019) which recognized outstanding achievements in the field of leveraging data resulting in campaign performance and in the People Category for the Workplace Evolution program.
- Team lead for MCC Pulse Committee
- Team lead for Borrowing Social Committee
- Active member of MCC Planning Committee - Lead for the Learning Sessions sub committee
Timeline
Integrated Marketing Planner
TD
01.2016 - Current
Account Director
Grip Limited
04.2014 - 02.2015
Account Director
BBDO, Proximity
03.2006 - 02.2013
Production Coordinator and Line Producer
Tricon Films and Television
03.2004 - 02.2006
Account Supervisor
Wunderman
01.2000 - 02.2004
Bachelor of Arts - Fine Arts
University Of Western Ontario
01.1994 - 01.1997
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