Oversees the planning, execution, and delivery of online projects, ensuring they align with business goals, and deliver a positive customer experience.
Work closely with design and copy team to create engaging visuals for webpages, ads, emails, affiliate.
Created and managed email campaigns to promote products, services, and offers.
Optimized content for search engine visibility, including meta tags and keywords.
Collaborated with developers to ensure the technical accuracy of websites.
Created monthly newsletters highlighting promotions, new products, and company news.
Developed and implemented ecommerce marketing strategies to increase website traffic.
Provided support during product launches by coordinating sales initiatives.
Supervised creation of marketing materials and collateral.
Assessed projects against budgets and timelines, keeping team and assignments on task.
Planned advertising campaigns for online, print and other mediums.
Collaborated with other departments to coordinate strategic marketing activities.
Digital Marketing Coordinator
Centric Brands
Los Angeles
04.2021 - 04.2024
Developed and implemented digital marketing campaigns to increase brand awareness and drive website traffic.
Worked closely with design team to create visuals that supported digital initiatives.
Created content for company blog, social media channels, email newsletters, and other online platforms.
Developed targeted messaging across multiple channels including display advertising, email marketing, search engine optimization.
Coordinated with external vendors to ensure effective execution of projects.
Optimized SEO performance through keyword research, link building, content creation.
Researched and identified potential influencers to collaborate with on campaigns.
Professional, Marketing
CoreLogic
Irvine
01.2019 - 05.2020
Supported and collaborated with agencies, marketing team leaders, stakeholders, executives, and the CEO for a brand re-launch by bringing our brand to life with insightful messages.
Basecamp Admin: Prioritized, routed, and tracked design digital assets and promotional opportunities using appropriate content, branding, and messaging.
Managed, categorized, and filed raw and final brand digital assets (company logo, Microsoft Word, PowerPoint, and Outlook email templates).
Created, distributed, and maintained internal/external communications using Eloqua.
Managed the creation, distribution, and storage of event assets.