INDUWARA MBA
Edmonton,Alberta
Summary
Experienced Marketing Data Analyst with 5+ years of expertise in developing data-driven campaigns. Performed data analysis for multiple domains, mainly Pharmaceuticals, Beverages, Leisure, Technology, and Automotive using Meta Analytics, Google Analytics and CRM data. Skilled at identifying problems and solving them using data visualization and data predictive modeling techniques, using tools such as Power BI, Python, SQL, and Excel.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Expolanka Holdings
04.2024 - 12.2025
- Responsible for analyzing and optimizing marketing costs while driving lead growth across 18 Sri Lankan & Global leading travel related brands
- Reduced monthly reporting time by 14 days by developing Python web-scraping bots to collect data from Meta platforms across 18 social media accounts
- Created monthly and quarterly performance reports, resulting in a 43% reduction in Cost Per Lead (CPL) and a 35% reduction in Cost Per Reach (CPR) during peak seasons
- Developed Microsoft Power BI dashboards to track overall digital marketing & lead performance, enabling quick access to insights for senior management
- Contributed to the development of data-driven short-term &long-term marketing campaigns using CRM / Meta data & A/B testing strategies
- Implemented machine learning models to predict the sales for the upcoming season
- Analyzed and developed brand-specific performance reports to support increased sales and digital lead growth through agile development cycles
Insurance Sales Agent
AIA Group
09.2025 - 12.2025
- Reached the Top 10 Sales Wealth Planner list within just 3 months, selling retirement plans through cold calling using the NEPQ selling technique
- Pitched high-end investing plans for high-level customers
Sales & Marketing Data Analyst
Group TAC Pvt Ltd
03.2021 - 03.2024
- Increased customer base by 34% by analyzing customer behavior and market trends using advanced analytics techniques
- Developed Power BI dashboards and reports to track (KPIs) and measure marketing strategy effectiveness
- Collaborated with cross-functional teams to provide actionable insights for strategic decision-making
- Client Data Presentation
Data Science Apprentice
Engenuity AI Pvt Ltd
01.2020 - 02.2021
- Developed machine learning predictive models for the Pharmaceutical, Beverage, and Finance industries
- Conducted exploratory data analysis to uncover problems and inefficiencies in process insights from large datasets, leading to an 18% increase in revenue
Education
Master of Business Administration - Business Analytics
Queen Margaret University (QMU) - UK
Sri Lanka11-2025
BSc (Hons) - Information Technology Specializing in Data Science
Sri Lanka Institute of Information Technology
Sri Lanka03-2022
CIM Diploma in Professional Marketing -
Sri Lanka Institute of Marketing
Sri Lanka10-2021
Skills
- Data Analytics
- Meta Analytics
- Google Analytics
- Social Media Marketing
- SEO Keyword Research
- Python
- SQL
- DAX Query
- MS Excel
- Power BI
- Data Visualizing
- Statistical Reporting
- Microsoft Azure
- Machine learning
- Data Communication & Presentation
Accomplishments
- "Creative Eye" award at TAC awards - Increased customer base by 34% by analyzing CRM and Social Media Data (2022)
- Interuniversity Best Innovator at JESA awards (IoT) - Hydroponic agriculture system to minimize pest-related issues. (2022) - Team Member
- Interuniversity Top 10 Finalist at Datathon organized by SLIIT (Data Science) - SIR based Machine learning–based predictive model to forecast COVID-19 patient trends in Sri Lanka. (2020) - Team Member
Languages
English
Full Professional
Certification
- Search Engine Optimization by Informatics Institute of Technology (2024) (Certificate No : 6795)
- MS 20483B:programming in C# by Microsoft Partner Gold Learning Netassist (2018)
- Java Programming by Sri Lanka Institute of Information Technology (2018) (Certificate No : CJ 287)
- Computer Graphic Designing Course by Lanka Institute of Technological Studies (2015) (Certificate No : 233)
Interests
- Participating in local clean-up initiatives
- I enjoy helping others and giving back to the community
- Youth Development Programs
Timeline
Insurance Sales Agent
AIA Group
09.2025 - 12.2025
Digital Marketing Analyst
Expolanka Holdings
04.2024 - 12.2025
Sales & Marketing Data Analyst
Group TAC Pvt Ltd
03.2021 - 03.2024
Data Science Apprentice
Engenuity AI Pvt Ltd
01.2020 - 02.2021
Master of Business Administration - Business Analytics
Queen Margaret University (QMU) - UK
BSc (Hons) - Information Technology Specializing in Data Science
Sri Lanka Institute of Information Technology
CIM Diploma in Professional Marketing -
Sri Lanka Institute of Marketing
Additional Information - Status
Canadian Permanent Resident