Summary
Overview
Work History
Education
Skills
Timeline
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Indumathi Pachiappan

Chennai,ON

Summary

Results-driven Amazon Ads Specialist with expertise in campaign strategy, team leadership, and account management. Experienced advertising professional with proven track record of delivering high-impact results, surpassing sales goals, and building long-lasting client relationships. Skilled in data analysis, campaign management, market research, and creative development. Committed to driving business growth and expansion through collaborative partnerships and innovative solutions.

Overview

7
7
years of professional experience

Work History

AD SPECIALIST

Freelancer
Chennai, India
09.2020 - Current
  • Launched and oversaw over 200 advertising campaigns across various platforms, leading to a commendable 30% increase in revenue
  • Managed and optimized over 150 PPC campaigns, achieving a 28% increase in ROI.
  • Identified new business opportunities and expanded market presence to boost revenue.
  • Employed tools like MS Excel, Tableau, Xmars, and Helium 10 to utilize advanced analytical skills in data-driven decision-making for optimizing campaign performance.
  • Maintained a 95% customer retention rate for enterprise clients in the SaaS industry, leading to over $1M in annual revenue
  • Demonstrated exceptional project management skills, managing 10+ projects simultaneously and achieving a 95% on-time completion rate

SALES ASSOCIATE (Part – Time)

Walmart
ON, Canada
05.2021 - 09.2022
  • Ensure high levels of customer satisfaction through excellent sales service and organized promotional events to increase customer engagement
  • Comply with inventory control procedures and suggested ways to improve sales (e.g., planning marketing activities, changing the store’s design)
  • Assess customers needs and provide assistance and information on product features.

ASSOCIATE ACCOUNT SPECIALIST

Amazon
Chennai, India
05.2018 - 12.2020
  • Served as main point of contact for portfolio of 50+ accounts – Standard and High Value advertisers
  • Drove significant revenue growth, achieving 30% YoY increase and 25% sales boost, while efficiently managing a large portfolio of advertisers.
  • Developed and executed effective marketing campaigns across multiple channels, resulting in more conversions and revenue increase.
  • Utilized data-driven insights from market research, competitor analysis, and trend analysis to inform and optimize marketing strategies, leading to increased sales and revenue for clients.
  • Maintained high levels of client satisfaction at 95% and achieved an impressive 90% client retention rate by fostering strong relationships through regular communication. Also, successfully identified untapped marketing prospects to enhance business expansion efforts.

SALES ANALYST

Godrej Consumer Products Ltd.
Chennai, India
03.2017 - 11.2017
  • Enhanced supplier relationships, resulting in 25% reduction in procurement costs and 30% increase in supplier performance ratings
  • Developed comprehensive vendor management policies, ensuring consistency across the organization
  • Collaborated with marketing team to develop promotional materials for products.
  • Analyzed market trends, pricing models, and competitor data to identify opportunities for improvement.

Education

PG Diploma in International Business Management and Business Analysis -

Fanshawe College
London, ON, Canada
09.2022

MBA - Marketing Management - Marketing Management

CEG, Anna University
Chennai, India
04.2017

Bachelor of Engineering (B.E) - Electronics and Communication

SMK Institute of Technology, Anna University
Chennai, India
05.2015

Skills

  • Account management
  • Business Development
  • MS office
  • CRM
  • Google AdWords
  • Google Analytics

Timeline

SALES ASSOCIATE (Part – Time)

Walmart
05.2021 - 09.2022

AD SPECIALIST

Freelancer
09.2020 - Current

ASSOCIATE ACCOUNT SPECIALIST

Amazon
05.2018 - 12.2020

SALES ANALYST

Godrej Consumer Products Ltd.
03.2017 - 11.2017

PG Diploma in International Business Management and Business Analysis -

Fanshawe College

MBA - Marketing Management - Marketing Management

CEG, Anna University

Bachelor of Engineering (B.E) - Electronics and Communication

SMK Institute of Technology, Anna University

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Indumathi Pachiappan