Indudhar Chandrappa
Summary
B2B Marcom Strategist and Sales & Marketing Specialist with over 15 years of experience in driving revenue growth through innovative sales & marketing strategies. Demonstrates expertise in social media, B2B marketing, sales engagement and marketing analytics, consistently enhancing client engagement and satisfaction. Committed to leveraging cutting-edge solutions to achieve business objectives and deliver outstanding results.
Overview
14
14
years of professional experience
Work History
Inside Sales Executive
Bluewater Group Limited
10.2023 - 04.2025
- Managed small business customer portfolios, boosting revenue through strategic sales.
- Converted product inquiries into sales, enhancing customer engagement.
- Collaborated on sales forecasts, aligning with VP-Sales & Marketing for territory growth.
- Worked with technical teams to ensure product compatibility and application success.
- Utilized SAP for efficient order processing and sales reporting, streamlining operations.
- Partnered with field-based sales teams to align sales initiatives, enhancing brand visibility and fostering a unified approach to client engagement.
- Evaluated customer feedback and market trends, informing product offerings and resulting in noticeable gains in customer satisfaction.
- Provided exceptional customer service and support, building strong relationships that contributed to repeat business and client retention.
- Drove customer engagement strategies, achieving substantial improvements in sales conversion rates and overall client satisfaction.
- Fostered collaboration with technical teams to optimize product compatibility, ensuring successful applications and minimizing customer issues.
Inside Sales & Marketing
Accenture
02.2022 - 09.2023
- Managed client portfolio, boosting revenue with tailored marketing strategies and engagement.
- Enhanced ad ROI by optimizing performance and engaging decision-makers.
- Scheduled strategic client discussions, improving marketing engagement.
- Drove product adoption, enhancing client experience and satisfaction.
- Provided expert social media advertising solutions, aligning with client needs.
- Fostered strong relationships with cross-functional teams, enhancing communication and ensuring seamless project execution.
- Utilized CRM tools to effectively communicate with clients, driving advertiser success through personalized support and strategic insights.
- Provided pre and post-sales assistance, ensuring clients received expert guidance tailored to their business needs.
- Analyzed client data to refine marketing strategies, resulting in enhanced audience engagement and increased retention rates.
Client Service Representative
Bartech Consulting (for Accenture)
10.2020 - 02.2022
- Resolved ad platform issues, enhancing client satisfaction and retention.
- Improved case closure times by refining escalation processes.
- Advised clients on compliance, ensuring account security.
- Collaborated with teams to deliver timely, effective solutions.
- Analyzed trends to boost service quality and response efficiency.
- Provided guidance on policy compliance, helping clients navigate account issues and reinforcing trust in service reliability.
- Implemented a feedback system to capture client insights, driving tailored service enhancements and increasing retention rates.
- Enhanced client satisfaction by resolving ad platform issues, contributing to improved retention rates and positive feedback.
- Partnered with cross-functional teams to devise timely solutions, significantly reducing case closure times and enhancing service delivery.
- Provided expert guidance on compliance matters, helping clients navigate account issues and reinforcing trust in our services.
- Maintained comprehensive case logs and implemented a feedback system, ensuring accuracy and driving tailored service enhancements.
B2B Marketing Manager
Invensis Technologies
01.2019 - 11.2019
- Execute B2B marketing strategies, boosting brand visibility and market presence.
- Conducted comprehensive competitor analysis, delivering actionable insights that refined market positioning and drove strategic decisions.
- Advise on global product restructuring, improving brand differentiation.
- Support subsidiaries in strategic online marketing, increasing engagement.
- Launch digital campaigns, generating leads and fostering customer interaction.
- Fostered a collaborative team environment, encouraging creative contributions that enhanced overall marketing strategy and execution.
- Supported subsidiaries with strategic online marketing initiatives, significantly increasing engagement across multiple platforms.
Associate Marketing Manager
Exdion Solutions
01.2018 - 07.2018
- Executed digital campaigns for US insurance, enhancing brand visibility and engagement.
- Enabled sales teams with diverse collaterals, boosting client acquisition efforts.
- Collaborated on product positioning and messaging, strengthening market presence.
- Organized US events, increasing brand awareness and networking opportunities.
- Managed social media campaigns, achieving measurable engagement improvements.
- Implemented targeted marketing campaigns that significantly boosted brand visibility and generated substantial leads for the sales team.
- Conducted in-depth market research to identify customer preferences, enabling the development of strategies that aligned products with consumer demand.
- Spearheaded the integration of digital tools for campaign tracking, leading to more precise performance measurement and optimized marketing efforts.
- Fostered relationships with cross-functional teams to ensure cohesive messaging across channels, enhancing overall campaign effectiveness.
- Provided mentorship to junior team members, promoting a collaborative environment that encouraged creative input and professional growth.
Marketing Manager
eCentricHR (contract role for Quest Global)
09.2017 - 12.2017
- Orchestrated 20th anniversary events in 31 offices across 9 countries, enhancing brand visibility.
- Managed global logistics for anniversary merchandise, ensuring timely distribution in 11 countries.
- Collaborated with vendors and HR for event success, boosting employee engagement.
- Developed engaging video content, significantly boosting internal communication and elevating brand awareness among employees.
- Reported directly to CMO, providing strategic insights and achieving measurable results.
- Developed targeted marketing campaigns, driving increased brand awareness and enhancing engagement across multiple platforms.
- Cultivated strong relationships with stakeholders, promoting a collaborative environment that encouraged feedback and continuous improvement.
- Coordinated logistics for global marketing events, ensuring timely execution and strengthening stakeholder relationships.
Senior Officer – Marketing & Communications
Quest Global Engineering
07.2014 - 07.2016
- Led digital marketing for aerospace, automotive, energy sectors, enhancing brand visibility.
- Coordinated ABM and VBM campaigns, improving engagement through strategic collaboration.
- Managed email marketing, achieving measurable results in product and solution promotion.
- Oversaw international event participation, optimizing brand presence and audience reach.
- Analyzed market data to refine communication strategies, leading to more targeted messaging and improved audience reach.
- Coordinated with cross-functional teams to produce integrated marketing materials, enhancing consistency and strengthening brand identity.
- Implemented a digital content strategy that significantly boosted web traffic, fostering greater interaction and customer loyalty.
- Fostered partnerships with industry influencers, enhancing outreach efforts and driving consistent audience engagement.
- Developed a data-driven content calendar, streamlining content production and ensuring timely delivery of marketing materials.
- Cultivated a positive team environment, encouraging creative input and collaboration that led to successful project outcomes.
Marketing Specialist
CGTech India Software Solutions Private Limited
10.2011 - 06.2014
- Developed marketing materials aligning with company strategy, enhancing brand visibility.
- Leveraged social media to secure partnerships, expanding industry network.
- Managed sales processes, improving customer acquisition and retention.
- Coordinated trade shows and events, boosting product and service promotion.
- Established media relations, strengthening online presence and brand awareness.
- Executed targeted marketing campaigns, driving brand awareness and achieving substantial improvements in lead generation.
- Conducted in-depth market analysis to refine strategies, resulting in more effective positioning and enhanced competitive advantage.
- Partnered with sales teams to align marketing initiatives, fostering stronger relationships and increasing conversion rates.
- Demonstrated strong teamwork and communication skills, contributing positively to project outcomes and team morale.
Marketing Communications Assistant
Yorke Communications
11.2010 - 09.2011
- Created engaging content for digital and print media, enhancing brand visibility.
- Managed social media channels, increasing audience engagement and follower growth.
- Collaborated with vendors to launch a new website, improving user experience.
- Conducted market research, providing clients with actionable insights.
- Coordinated email campaigns, achieving high open and click-through rates.
- Developed engaging content for social media platforms, driving substantial growth in follower interaction and online presence.
- Coordinated with design teams to create visually appealing promotional materials, strengthening brand consistency across channels.
Education
Post-Graduate Certificate - Integrated Marketing Communications
Conestoga College of Applied Arts And Science
Kitchener, ON05-2017
M.S - Communications
Bangalore University
Bengaluru06-2010
Bachelor - Computer Applications
Bangalore University
Bengaluru05-2008
Skills
- Strategic prospecting
- Sales pipeline management
- Account management
- Sales development
- Product promotion
- Digital marketing
- Social media marketing
- Customer relationship management (CRM)
- Marketing campaign development
- Business development
- Marketing analytics
- Corporate communications
- Advertising management
- Market analysis
- KPI tracking
- Competitor analysis
Accomplishments
- Appreciated and felicitated by Crime Stoppers (not-for-profit organization in Canada) for compiling a successful integrated marketing communications plan to drive engagement for receiving anonymous tips.
- Played a pivotal role in positioning Quest Global as a Business Leader in Revenue Growth (2015), Business Leader in Employee Growth (2016), Top Company for Awards & Certifications (2016) and CIO & Leader Business Impact Award (2015).
- Provided extensive pre-sales support that helped increase sales revenue for CGTech India by 60% and 77% in 2012 and 2013, respectively, through successful customer relationship marketing and product awareness/engagement campaigns.
- Increased LinkedIn follower base by up to 30% for Exdion through strategic targeted campaigns in a span of 6 months.
- Scaled accounts through successful marketing consultations that yield to 15% sales revenue month-on-month for a social media giant (client of Accenture).
Languages
English
Full Professional
Hindi
Professional Working
Timeline
Inside Sales Executive
Bluewater Group Limited
10.2023 - 04.2025
Inside Sales & Marketing
Accenture
02.2022 - 09.2023
Client Service Representative
Bartech Consulting (for Accenture)
10.2020 - 02.2022
B2B Marketing Manager
Invensis Technologies
01.2019 - 11.2019
Associate Marketing Manager
Exdion Solutions
01.2018 - 07.2018
Marketing Manager
eCentricHR (contract role for Quest Global)
09.2017 - 12.2017
Senior Officer – Marketing & Communications
Quest Global Engineering
07.2014 - 07.2016
Marketing Specialist
CGTech India Software Solutions Private Limited
10.2011 - 06.2014
Marketing Communications Assistant
Yorke Communications
11.2010 - 09.2011
Post-Graduate Certificate - Integrated Marketing Communications
Conestoga College of Applied Arts And Science
M.S - Communications
Bangalore University
Bachelor - Computer Applications
Bangalore University
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