Imthiaz Sheriff
Pemberton,BC
Summary
A business leader with a trailblazing career and over 20 years of experience in Growing Revenue, Generating Distribution Network, Building and Motivating Teams in the Indian / ME Retail Industry. A seasoned professional in Apparel/Footwear in retail and manufacturing. Well versed with front/back-end operations. Leverages business acumen to achieve breakthrough results and enables brand’s omnipresence. Proven capacity to think strategically and execute them to accomplish cost savings, profitability and improving a group’s image and market reach. Looks forward to take up a role in the position of Sales Head / Manager- Retail / Brand.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Night Auditor
Tantalus Lodge Whistler
06.2023 - Current
- Excellently managed guest check-ins and check-outs, handling diverse inquiries via phone, email, and in-person interactions
- Integral member of Emergency Response Team, ensuring comprehensive knowledge of safety protocols and prevention measures
- Maintained exceptional customer service standards throughout guests' arrival, stay, and departure processes
- Proficiently executed credit card and cash handling procedures, including basic balancing, and maintained communication with other departments to uphold consistent exceptional service levels.
Key Leader
Lululemon Athletica
10.2022 - 05.2023
- Orchestrated top-tier guest experiences by overseeing team education and ensuring authentic brand representation
- Streamlined day-to-day operations, providing timely feedback to enhance performance and adaptability to evolving needs
- Maintained awareness of company priorities, educating team members and supporting store management
- Spearheaded store preparation and maintenance, optimizing merchandising and inventory management
- Managed customer inquiries, payments processing, and inventory using POS systems
- Promoted local community engagement and forged relationships with influencers and ambassadors
- Actively contributed in leadership meetings, proposing strategies to boost profitability and elevate store merchandising.
GENERAL MANAGER - SALES & OPERATIONS
ZYF TEX (P) LTD
06.2020 - 09.2022
- Oversee daily operations and management of the brand amp across 150 plus doors and build a presence across channels in line with its position as the most preferred brand
- Appoint distributors with key focus on the southern Indian markets for Jeetlo
- Seek out opportunities for expansion and growth by creating strategic plans, sales forecasts, optimizing territories, and resource planning
- Own KPI reporting, review with Business Head (on a weekly basis) on new business development goals, data analysis and insights on what’s working and explore areas to improve / optimize
- Delegate distributors (60 plus) across 5 states and deliver sales forecast to over 50 Cr in the first 10 months for Jeetlo
- Enhance performance of team through goal setting, review and training to achieve sales, profitability, market share, and business plan objectives
- Guide a team of 4 Account Managers to build lasting relationships, develop joint innovations, and execute partner focused channel marketing initiatives
- Closely work with the factory, design and sourcing team to conceptualize product strategy and deliver high-quality, trend-right merchandise at a great value
- Strengthen relationship with the store team through regular interaction / store visits with the aim to ascertain that individual departments, segments, or stores are effective in achieving their goals.
GENERAL MANAGER – LFS
SPORTELL INDIA (P) Ltd
09.2019 - 05.2020
- Recruited for distribution / expansion of the 2Go footwear brand across Multi Brand Outlet Channel to increase market share, inventory/stock management, sales and achievement of business plan figures with increased productivity and profitability in the existing outlets
- Supervised daily operations / management of the brands across 120 plus doors, built a presence across channels in line with its position as a preferred brand and aligned with key customers, ensured the company maintained a preferred partner status and consumer satisfaction
- Meticulously developed and delivered sales forecast, drew comparisons for drafting marketing strategies, accurately reported on marketing attribution to grow market share (L2L growth 30%)
- Implemented effective Marketing / Sales promotions for brand building and sales increase across the channels utilizing a plethora of tools, techniques, and strategies
- Chalked out expansion strategies, initiated discussion with prospective partners like Metro / Reliance Footprint, and envisaged road map for the upcoming season
- Interacted and motivated the employees to perform, enforce all policies, procedures, standards, specifications, guidelines, training programs and values during store visits
- Improved sales by assessing performance of team through goal setting, review and training.
HEAD – CHANNEL SALES (Ruosh, Florsheim & Attilio)
SARA SOULES (P) Ltd
12.2018 - 09.2019
- Entrusted with the task of distribution / expansion of Florsheim, Ruosh and Attilio across multi brand outlet channels to boost market share, inventory/stock management, sales and achievement of business plan figures with increased productivity and profitability in the existing doors
- Executed daily operations, managed brands across 300 plus doors with a strong team of over 20
- Built, maintained and influenced healthy and strong relationship with partners
- Initiated and executed setting up of procedures, service standards for business excellence through extensive coordination with internal marketing, HR, supply chain and product development team
- Analysed past performance, customer insights and market feedback and built Seasonal-Collections for the channel
- Planned and organized marketing campaigns for brand building and sales increase across the channels
- Scheduled/conducted Training Programs/Road Shows for the new season launch for store managers and partners
- Articulated expansion strategies and envisaged road map for the upcoming seasons
- Evaluated performance of the team through goal setting, review and interventions and shared inputs
- Designed the joint business plan strategy with partners and improved sales by leading channel transformation.
GENERAL MANAGER – SALES & OPERATIONS
LANGUAGE (RITE BRAND RETAIL (P). Ltd / SARA LEATHER INDUSTRIES)
09.2012 - 11.2018
- Chosen for broad-based business activities and the strategy, management and expansion of the company’s Language brand, aimed at strengthening its profile, increased profitability, continual revenue and business growth
- Maintained productivity and efficiency of daily operations in a wide range of capacities/processes, emphasizing quality, best practices and cost effective management of resources, while mentoring and managing a cross-functional team of 30 plus business partners
- Prepared and allocated the annual operational budget, led and pitched- campaigns, contract negotiations, e-commerce, supply chain management, forecasting, board reporting and evaluated performance against objectives to ensure all brand, team and company milestones were met.
SENIOR STORE MANAGER
DOLLAR FINANCIAL GROUP (DFG)
02.2011 - 08.2012
- Turned around under-performing stores and shattered monthly sales targets by over 10% within a few months
- Exceeded in all KPIs: revenue of +10%, compliance/people, development/business and a growth of +15%
- Key company advisor on business/legal standards and requirements, scoring 85% and above on national audits.
BUSINESS DEVELOPMENT MANAGER
ETA STAR FASHION (DUCHAMP LONDON)
02.2009 - 01.2011
- Roped in giant renowned brands, introduced brand loyalty/discount programmes and achieved business targets by more than 25%.
INVESTMENT CONSULTANT (P/T)
STRAWBERRY STAR GROUP
04.2008 - 12.2009
- Accoladed for closing fifteen deals worth over £2.5m in London and Dubai.
SR BUSINESS DEVELOPMENT EXECUTIVE / RETAIL AREA MANAGER/STORE MANAGER
GIORDANO FASHIONS LLC
01.2002 - 01.2008
- Catapulted turnover from AED 2.5m to AED 35m p.a
- And won the ‘Best Business Developer’ award in 2005 and ‘06
- Won acclaim for achieving unprecedented sales growth of greater than 40% every year for three consecutive years
- Travelled frequently as Corporate Ambassador to CIS countries, Eastern Europe, Egypt, Middle East, Hong Kong and China; generated high group visibility and availed a vast network of contacts to bring new business.
Education
Master of Business Administration - Financial Management
University of Wales
01.2010
Bachelor of Science - Physics
University of Madras, India
01.2001
Skills
- Start Up New Ideas / Categories / Brands
- Brand Building
- Business Development
- P&L Management
- Product Development / Merchandising
- Growth Strategy / Business Analysis/Negotiations
- Partner Management/Channel Sales
- Licensing / Franchising
- Wholesale / Key Account / E-Commerce
- Team Leadership / Training
Certification
- Six Sigma (Green Belt), MSME, Government of India, 2015
- Proficient MS Office
Languages
English
Full Professional
Hindi
Full Professional
Tamil
Native or Bilingual
Timeline
Night Auditor
Tantalus Lodge Whistler
06.2023 - Current
Key Leader
Lululemon Athletica
10.2022 - 05.2023
GENERAL MANAGER - SALES & OPERATIONS
ZYF TEX (P) LTD
06.2020 - 09.2022
GENERAL MANAGER – LFS
SPORTELL INDIA (P) Ltd
09.2019 - 05.2020
HEAD – CHANNEL SALES (Ruosh, Florsheim & Attilio)
SARA SOULES (P) Ltd
12.2018 - 09.2019
GENERAL MANAGER – SALES & OPERATIONS
LANGUAGE (RITE BRAND RETAIL (P). Ltd / SARA LEATHER INDUSTRIES)
09.2012 - 11.2018
SENIOR STORE MANAGER
DOLLAR FINANCIAL GROUP (DFG)
02.2011 - 08.2012
BUSINESS DEVELOPMENT MANAGER
ETA STAR FASHION (DUCHAMP LONDON)
02.2009 - 01.2011
INVESTMENT CONSULTANT (P/T)
STRAWBERRY STAR GROUP
04.2008 - 12.2009
SR BUSINESS DEVELOPMENT EXECUTIVE / RETAIL AREA MANAGER/STORE MANAGER
GIORDANO FASHIONS LLC
01.2002 - 01.2008
Master of Business Administration - Financial Management
University of Wales
Bachelor of Science - Physics
University of Madras, India
Similar Profiles
Jennifer Amelia JustJennifer Amelia Just
Chiropractic Assistant /Office Receptionist at Tantalus Chiropractic and WellnessChiropractic Assistant /Office Receptionist at Tantalus Chiropractic and Wellness
Jessica LemieuxJessica Lemieux
Dressage Barn Manager at Tantalus Farms, LLCDressage Barn Manager at Tantalus Farms, LLC
Scott WalshScott Walsh
Assistant Vineyard Manager at Tantalus WineryAssistant Vineyard Manager at Tantalus Winery