Imran Memon
Toronto,,Canada
Summary
Senior Digital Marketing Professional with 10+ years of experience managing multi-million-dollar paid media budgets, leading cross-functional teams, and executing high-impact digital campaigns (Google Ads, Meta/Facebook, Instagram, TikTok, programmatic). Proven track record of boosting ROAS by up to 25%, CTR by 35%, and driving over $1M in revenue growth for luxury and enterprise clients. Experienced in agency and client-side, working across the hospitality, F&B, and retail sectors in Canada, the USA, Mexico, France, the UAE, the GCC, and India.
Open To Relocate
Overview
15
15
years of professional experience
Work History
Digital Marketing Strategist
Wallop Inc.
Toronto, Canada
06.2025 - Current
- Leading strategy and execution of digital marketing campaigns for hospitality brands, including Marriott, Hyatt, Miraval The Red Sea (Saudi Arabia), and other hotels, managing $1M+ annual budgets, and achieving 20–25% ROAS growth.
- Planning, implementing, and optimizing paid campaigns across Google Ads, Meta, TikTok, and Microsoft Ads, delivering a 15% CTR improvement and an 18% CPC reduction while ensuring tracking accuracy through GA4 and Google Tag Manager.
- Building and optimizing conversion funnels, which led to booking conversions by 20%, and aligned campaigns with seasonal KPIs for luxury hospitality clients.
- Directing cross-functional teams of developers, project managers, and analytics specialists across 10+ concurrent projects, achieving an on-time delivery rate of 95%.
- Conducting client strategy sessions with senior stakeholders, providing actionable insights that drove a 15% average revenue uplift across organic and paid channels.
- Operating in a fast-paced agency environment, managing 12 or more hospitality clients across North America, Europe, and the Middle East.
Digital Media Strategist (Contract)
Milestone Inc.
Toronto, Canada
01.2025 - 04.2025
- Developed a North American paid media strategy for hotels and enterprise clients, driving a 25% ROAS.
- Collaborated with the Analytics, SEO, Design, and CRO teams to align campaigns with KPIs.
- Presented performance insights and testing roadmaps to stakeholders.
Marketing Consultant (Contract)
CPA Ontario
Toronto, Canada
10.2024 - 01.2025
- Optimized Google Ads PPC campaigns achieved a 35% CTR and a 20% CPC reduction.
- Delivered weekly insights, with strategic recommendations, to maximize lead-gen ROI.
- Managed social media accounts to increase brand awareness and outreach.
Digital Media Analyst
Verb Interactive Inc.
Toronto, Canada
02.2023 - 05.2024
- Managed a $1M budget across Google, Bing, Meta, TikTok, and Snapchat for 10+ luxury hotels across the USA and Europe; drove over $1M in revenue with a 20% increase in direct bookings.
- Directed cross-functional teams to improve SEO, SEM, and social strategies; increased online visibility by 40%, and conversions by 15%.
- Conducted A/B testing, resulting in 10% lower acquisition costs and 15% higher conversion rates.
Digital Marketing Specialist (Contract)
Canada Life Assurance Company
Toronto, Canada
09.2022 - 12.2022
- Achieved 20% month-over-month revenue growth via Google Ads PPC optimization.
- Analyzed ROAS and CPA with Adobe and Google Analytics to inform campaign effectiveness.
Social Media Ads Specialist (Contract)
Social Know How Inc
Toronto, Canada
05.2022 - 09.2022
- Led the development and delivery of social media campaigns for more than five clients; leveraged social analytics to refine targeting and creativity.
Media – Ad Ops (Contract)
Critical Mass Inc.
Toronto, Canada
01.2022 - 05.2022
- Triggered tags and pixel deliverables on applications like Google Campaign Manager, DSP, and Google Tag Manager for brands like CNB, Spotify, Conde Nast, and Samsung.
- Worked on the after-ad performance delivery for DirecTV, the NBA, Serena Williams, Wonder Woman, and Nike.
Assistant Marketing Manager
Passion F&B Pvt. Ltd.
Dubai, UAE
04.2019 - 01.2020
- Developed ATL/BTL marketing strategies for Michelin Star restaurants in Dubai, Mumbai, and Kuwait.
- Managed Google Ads and social campaigns; boosted brand engagement for restaurant brands like Tresind, Carnival by Tresind, Acapella, and Tresind Studio.
Marketing Manager
Future Retail Ltd
Mumbai, India
04.2018 - 10.2018
- Executed search, social, and PR campaigns; organized national food events for 'Foodhall.'
- Increased foot traffic via theater promotions and partner activations.
Marketing /Marketing and Brand Manager
BJN Hospitality Pvt. Ltd.
Mumbai, India
10.2014 - 03.2018
- Drove digital and social engagement, and ATL and BTL activations; partnered with HSBC, AMEX, Citibank, Zomato, and Swiggy for restaurants.
- Created and maintained content calendars to streamline marketing initiatives and promotions.
Marketing Strategist / Business Developer
Fashion Click Studios Pvt. Ltd.
Mumbai, India
01.2011 - 10.2014
- Generated new business through online prospecting and networking, and planned integrated ad campaigns.
- Managed budgets and resources efficiently to maximize return on investment.
Education
Post-Graduate Certificate - Digital Marketing
Lambton College
Toronto, Canada08-2022
MBA - Finance
Sikkim Manipal University
Mumbai, India06-2013
Skills
- Digital marketing
- Social media marketing
- Conversion funnel design
- Paid media strategy
- Client relationship management
- Google adwords
- Campaign management
- Competitor analysis
- Hospitality Industry Trends
- Hospitality marketing strategies
- Brand-building strategies
- Strategic planning
- Marketing campaign development
Timeline
Digital Marketing Strategist
Wallop Inc.
06.2025 - Current
Digital Media Strategist (Contract)
Milestone Inc.
01.2025 - 04.2025
Marketing Consultant (Contract)
CPA Ontario
10.2024 - 01.2025
Digital Media Analyst
Verb Interactive Inc.
02.2023 - 05.2024
Digital Marketing Specialist (Contract)
Canada Life Assurance Company
09.2022 - 12.2022
Social Media Ads Specialist (Contract)
Social Know How Inc
05.2022 - 09.2022
Media – Ad Ops (Contract)
Critical Mass Inc.
01.2022 - 05.2022
Assistant Marketing Manager
Passion F&B Pvt. Ltd.
04.2019 - 01.2020
Marketing Manager
Future Retail Ltd
04.2018 - 10.2018
Marketing /Marketing and Brand Manager
BJN Hospitality Pvt. Ltd.
10.2014 - 03.2018
Marketing Strategist / Business Developer
Fashion Click Studios Pvt. Ltd.
01.2011 - 10.2014
Post-Graduate Certificate - Digital Marketing
Lambton College
MBA - Finance
Sikkim Manipal University
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