ILYAS KURBANOV
Vancouver,BC
Summary
Dynamic Educator at Lululemon, adept in technical education while enhancing storytelling and brand engagement in VM to provide great guest experience. Skilled in leadership and adaptability; significantly contributed to seasonal campaign successes and enhanced team efficiency at the Robson Flagship Store. In Q4 of 2023, my direct contributions helped 0.2% increase in y.o.y sales in men's with $1.7 million in sales through innovative visual merchandising and guest engagement.
Overview
6
6
years of professional experience
Work History
Educator
Lululemon
11.2020 - Current
- Identified gaps in VM and enrolled other team members in VM changes to enhance guest experience; seasonal sell-through strategies drove $1.7 million in men's sales for Q3 in 2023 and 0.2% growth y.o.y at Robson Flagship Store
- Collaborated with NA VM team as well as Robson Flagship Store VM Specialist and executed store flip for Q2 in 2024, mannequin styling for Team Canada drops, as well as seasonal, weekly and monthly company driven product-campaign initiatives (per monthly directives)
- Connected with guests in store to create unique experiences by engaging in conversation about brand and lululemon to help them identify product based on their needs, while educating them on technologies behind product fabrics (Nulu, X-Static, Silverescent, etc.)
- Processed and organized BOH (PPS, BOPIS, Refill) tasks efficiently while supporting a team of 130 with execution of BOH SOPs
- Clearly communicated VM SOPs in Microsoft teams to ensure consistency of VM guidelines withing a team of 130
Sports Writer/Broadcaster
The University of British Columbia
10.2023 - Current
- Identified stories and used personal judgement to make decisions in the writing process, as well as the preparation for broadcasts, which included (maintaining up to date data base for player’s statistics, team’s record and news); communicated the game details ahead of the match with the entire team (communications and broadcast peers)
- Collaborated with the broadcast crew to deliver an informative and engaging in live cast on Canada West TV (performing colour commentary for basketball and volleyball matches)
- Worked directly with the UBC's Athletic Department communication team and completed tasks following tight deadlines, which included writing game recaps, coach interviews, and more
- Traveled to and reported on 25 games in one season, presenting game recaps as well as providing expertise in basketball and volleyball matches
Cashier Supervisor
Shoppers Drug Mart
03.2018 - 07.2020
- Led a team of cashiers, and merchandisers ensuring all of the closing tasks are complete (restocking of the shelves, facing, pick-list (refill), clean up of the BOH)
- Communicated all of the differences and balances to store's leadership team through tracking sheets and in the Shoppers Drug Mart POS system
- Trained and coached cashier team members on checkout and administrative procedures strategies to optimize guest experience and increase membership opt-in for PC Optimum
- Oversaw cashiers’ performance, delivered feedback to encourage team’s improvement in various areas, and increased efficiency to maintain productivity targets
Education
Bachelor of Journalism (Honours) - Journalism
University of King's College
Halifax, NS05.2021
College Studies Diploma - Sports Marketing And Management
Champlain Regional College
Saint-Lambert, QC05.2017
Skills
- Teamwork and Collaboration
- Analytical Thinking
- Leadership
- Problem-solving
- Cross-functional communication
- Time Management
- Adaptability and Flexibility
- Critical decision-making
Languages
English
Native or Bilingual
French
Native or Bilingual
Russian
Native or Bilingual
Community Experiences
Tennis Canada - Rogers Cup
Contributed to fostering a healthy and professional relationships between media members, athletes and Tennis Canada communications department, 2016-2017
CCAA Men's Soccer National Championship
Led volunteers at the National Championship, 2015
Red Rush AAU program
Collaborated with Old Brewery Mission, 2014
Timeline
Sports Writer/Broadcaster
The University of British Columbia
10.2023 - Current
Educator
Lululemon
11.2020 - Current
Cashier Supervisor
Shoppers Drug Mart
03.2018 - 07.2020
Bachelor of Journalism (Honours) - Journalism
University of King's College
College Studies Diploma - Sports Marketing And Management
Champlain Regional College
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