Ilona Torok
Halifax,NS
Summary
Marketing and Product leader with 15+ years in revenue generation and customer engagement for complex organizations. Recognized as a customer-first leader effective in cross-functional collaboration, motivating teams, and executional excellence.
Overview
17
17
years of professional experience
Work History
Senior Director, Rogers Bank
Rogers Communications
Toronto, ON
03.2013 - 04.2022
- Member of leadership team that launched Fintech business unit, with mission to engage and retain Rogers telco customers
- Collaborated across organization to ideate, develop and launch products, growing customer base to >500K, exceeding targets for card usage and rewards engagement
- Developed and implemented end-to-end customer lifecycle, from on-boarding to revenue generation and retention.
- Business sponsor for online banking portal, mobile app, digital wallets, AI chatbots
- Developed high-performance team of managers
Senior Director, Marketing
Rogers Communications
Toronto, ON
05.2008 - 03.2013
- Led customer journey for 8M Consumer and Business customers across Canada: On-Boarding, Service Communications, Revenue Generation, Education & Engagement, and Retention
- Contributed >$48M in upsell revenue annually
- Led team of 40+ with 7 direct reports and $30M annual budget
- Increased performance of core campaigns by >25% through predictive modelling and advanced analytics
Group Manager
Rogers Communications
Toronto, ON
06.2005 - 05.2008
- Led Early Lifecycle and Upsell/Revenue Generation portfolios for Rogers Wireless Consumer base.
- Implemented direct marketing best practices and used predictive modelling and analytics to measure and improve campaign results by up to 50% vs control.
Education
MBA -
McGill University
Montreal, QCBachelor of Commerce - Marketing
Saint Mary's University
Halifax, NSSkills
- Marketing Strategy
- Growth Marketing
- Revenue Generation
- Product Innovation
- Loyalty & Rewards
- Customer Journey Optimization
- High Performance Teams
- Cross-Functional Team Leadership
- Corporate Governance & Risk Management
Timeline
Senior Director, Rogers Bank
Rogers Communications
03.2013 - 04.2022
Senior Director, Marketing
Rogers Communications
05.2008 - 03.2013
Group Manager
Rogers Communications
06.2005 - 05.2008
MBA -
McGill University
Bachelor of Commerce - Marketing
Saint Mary's University
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