Exploring cultural events, festivals, and local traditions
ILEANA MENDOZA
Business Growth And Strategy Expert
Montreal,Quebec
Summary
As a Sales and strategy professional with global experience. Expert in CRM management, sales optimization, and lead generation. Skilled in strategic partnerships, data-driven performance improvement, and market research to drive growth and revenue.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Communications Coordinator
BLI Language School
08.2023 - Current
- Create strategic content for email marketing, landing pages, and print materials while collaborating with design and web teams to ensure brand consistency for global markets
- Analyze CRM data and campaign performance to enhance lead tracking, improve follow-up, and optimize conversion rates
- Coordinate with external agencies to optimize social media campaigns and drive high-quality global leads
- Conduct market research to support expansion strategies and identify growth opportunities
- Manage content calendar and email campaigns, leveraging CRM data to target audiences
Logistics Sales Manager
Ilco Transit
12.2022 - 08.2023
- Analyzed customer preferences and market trends to inform sales and marketing strategies, aiming to optimize targeting and market share
- Developed and executed prospecting initiatives to engage new clients, broadening the network and outreach efforts
- Managed sales negotiations and business opportunities, striving to improve revenue generation and business development
- Managed the booking and tracking of loads, enhancing logistics operations and ensuring prompt delivery, thereby improving customer satisfaction
International Relationships /Freelance contract
Elc College
06.2022 - 12.2022
- Designed and launched the international program, establishing a foundation for global student recruitment
- Built partnerships with international agencies, expanding the institution’s reach and attracting students
- Coordinated and launched local language groups, laying the groundwork for future international growth
- Created and executed social media campaigns and content, while applying CRM and digital marketing strategies to optimize student recruitment and drive conversions
Sales Manager Leon and Guadalajara
Mundo Joven Travel Shop
12.2013 - 02.2022
- Led the León and Guadalajara offices, driving significant revenue growth through the development and implementation of sales strategies for international educational programs
- Conducted team evaluations and training, improving performance and fostering a collaborative environment
- Built and managed strategic partnerships with companies, schools, and travel agencies, expanding the network and driving business expansion
- Nurtured the professional development of my team with care and dedication
- Delivered high ROI through targeted promotions and value-driven products, contributing to the company’s growth
Premium Account Executive
Bedsonline.com, Tui Travel Plc Group
09.2006 - 07.2012
- Played a key role in the market expansion strategy for Bedsonline.com in Mexico, contributing to the brand’s successful positioning for growth and recognition
- Managed and nurtured relationships with top travel agencies, providing ongoing support and ensuring high levels of satisfaction and customer retention
- Conducted market research to identify sales opportunities, optimizing lead generation and increasing market share
- Developed and analyzed financial reports, providing insights for decision-making and revenue optimization
Education
AEC - Digital Marketing
Greystone College
Montreal, QuebecBachelor of Arts (B.A.) - Tourism and Hotel Management
Universidad De La Salle Bajío
Leon, Gto.Skills
Sales management
Interests
Passionate about traveling and immersing myself in new cultures
Family adventures and making lasting memories
Languages
English
Native or Bilingual
French
Professional Working
Spanish
Native or Bilingual
Timeline
Communications Coordinator
BLI Language School
08.2023 - Current
Logistics Sales Manager
Ilco Transit
12.2022 - 08.2023
International Relationships /Freelance contract
Elc College
06.2022 - 12.2022
Sales Manager Leon and Guadalajara
Mundo Joven Travel Shop
12.2013 - 02.2022
Premium Account Executive
Bedsonline.com, Tui Travel Plc Group
09.2006 - 07.2012
AEC - Digital Marketing
Greystone College
Bachelor of Arts (B.A.) - Tourism and Hotel Management
Universidad De La Salle Bajío
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