Exploring cultural events, festivals, and local traditions
ILEANA MENDOZA
Business Growth And Strategy Expert
Montreal,Quebec
Summary
Marketing and business development professional with 15+ years of experience in travel and hospitality. Passionate about creating meaningful connections through strategic marketing and strong partnerships. Skilled in CRM optimization, team leadership, and digital content creation. Seeking an opportunity where my work has purpose, adds real value, and allows me to grow while contributing to the success of the team and the company.
Overview
19
19
years of professional experience
3
3
Languages
Work History
Communications Coordinator
BLI Language School
Montreal, QC
08.2023 - 05.2025
- Trained sales team in sales techniques, CRM usage, and lead management, creating detailed manuals to standardize processes and boost efficiency.
- Created strategic content for email marketing, landing pages, and print materials, collaborating with design and web teams to ensure brand consistency across global markets.
- Analyzed CRM data and campaign performance to enhance lead tracking, streamline follow-up processes, and optimize conversion rates.
- Coordinated with external agencies to improve social media campaigns, resulting in increased engagement and high-quality international leads.
- Conducted in-depth market research to inform expansion strategies and uncover new growth opportunities.
- Managed the content calendar and executed targeted email campaigns, leveraging CRM insights to segment audiences effectively.
Logistics Sales Manager
Ilco Transit
12.2022 - 08.2023
- Analyzed customer preferences and market trends to inform sales and marketing strategies, aiming to optimize targeting and market share
- Developed and executed prospecting initiatives to engage new clients, broadening the network and outreach efforts
- Managed sales negotiations and business opportunities, striving to improve revenue generation and business development
- Managed the booking and tracking of loads, enhancing logistics operations and ensuring prompt delivery, thereby improving customer satisfaction
International Relationships /Freelance contract
Elc College
06.2022 - 12.2022
- Designed and launched the international program, establishing a foundation for global student recruitment
- Built partnerships with international agencies, expanding the institution’s reach and attracting students
- Coordinated and launched local language groups, laying the groundwork for future international growth
- Created and executed social media campaigns and content, while applying CRM and digital marketing strategies to optimize student recruitment and drive conversions
- Provided CRM and sales training to the owner and manager to optimize collaboration and lead management.
Sales Manager Leon and Guadalajara
Mundo Joven Travel Shop
12.2013 - 02.2022
- Led the León and Guadalajara offices, driving significant revenue growth through the development and implementation of sales strategies for international educational programs
- Conducted team evaluations and training, improving performance and fostering a collaborative environment
- Built and managed strategic partnerships with companies, schools, and travel agencies, expanding the network and driving business expansion
- Nurtured the professional development of my team with care and dedication
- Delivered high ROI through targeted promotions and value-driven products, contributing to the company’s growth
Premium Account Executive
Bedsonline.com, Tui Travel Plc Group
09.2006 - 07.2012
- Played a key role in the market expansion strategy for Bedsonline.com in Mexico, contributing to the brand’s successful positioning for growth and recognition
- Managed and nurtured relationships with top travel agencies, providing ongoing support and ensuring high levels of satisfaction and customer retention
- Conducted market research to identify sales opportunities, optimizing lead generation and increasing market share
- Developed and analyzed financial reports, providing insights for decision-making and revenue optimization
Education
AEC - Digital Marketing
Greystone College
Montreal, QuebecBachelor of Arts (B.A.) - Tourism and Hotel Management
Universidad De La Salle Bajío
Leon, Gto.Skills
Sales management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Passionate about traveling and immersing myself in new cultures
Family adventures and making lasting memories
Languages
English
Native or Bilingual
French
Professional Working
Spanish
Native or Bilingual
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureHealthcare benefitsCareer advancementTimeline
Communications Coordinator
BLI Language School
08.2023 - 05.2025
Logistics Sales Manager
Ilco Transit
12.2022 - 08.2023
International Relationships /Freelance contract
Elc College
06.2022 - 12.2022
Sales Manager Leon and Guadalajara
Mundo Joven Travel Shop
12.2013 - 02.2022
Premium Account Executive
Bedsonline.com, Tui Travel Plc Group
09.2006 - 07.2012
AEC - Digital Marketing
Greystone College
Bachelor of Arts (B.A.) - Tourism and Hotel Management
Universidad De La Salle Bajío
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