ILEANA BETZABETH BURGOS PÉREZ
Ottawa,ON
Summary
11 years in marketing, of which 8 are as a marketing coordinator and 3 years as a marketing manager in the retail sector. Administrative Sales (Customer Service) Market research Digital marketing CRM Marketing, Advertising and Public Relations
Overview
15
15
years of professional experience
Work History
Photographer
Oyosa Photograhy
06.2022 - Current
- Digitally edited photos to enhance appearance.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Edited, toned, captioned, and uploaded photographs for publication.
- Took photos from different angles and perspectives to capture perfect images.
Store Supervisor
Paraiso Tropical Latin Store
10.2023 - 12.2023
- Supervised daily operations by directing customer service, inventory and sales operations.
- Maintained high standards of store appearance by enforcing cleanliness guidelines, organizing merchandise displays, and scheduling routine maintenance tasks.
- Conducted inventory analysis to determine optimal stock levels.
- Supervised daily store activities to ensure smooth operations, proper staffing levels, and adequate inventory control.
- Ensure customers receive a high level of service
- Hire and train or organize the training of personnel.
- Authorize the return of the merchandise.
- Set work schedules
- Prepare reports on sales volumes, merchandising and personnel matters.
- Resolve issues that may arise, including customer requests, complaints, and supply shortages.
- Fulfill online orders and make shipping.
- Receive suppliers.
Marketing Manager
Santandreu
01.2018 - 01.2021
- Negotiations with advertising media
- Market research
- Competition monitoring
- Mystery shopper
- Price analysis and promotions
- Public relations
- Planning and administration of the annual marketing budget
- Development of marketing strategies
- CRM management
- Mailing campaigns, sms by customer segmentation
- Digital marketing: Google adwords, Facebook ads, WhatsApp and Facebook business
- Opening of new stores
- Development of advertising campaigns
- Analysis of sales, margins, traffic, average ticket, sku per ticket
- Marketing team and agency coordination
- Coordination of events and expos
- Coordination of design, printing and distribution logistics for advertising materials
- Fitting out shops with equipment, POP, signage, facades
- Coordination of social networks and website
- Online sales management
- Credit card coordination and loyalty plan
- Coordination of mystery shopper and Feedbox as customer service evaluations
- Visits of points of sale for image, equipment and POP supervision
- System promotions configuration
- Generation and monitoring of sales contests
Marketing Manager in the South area
YZA Pharmacies
01.2016 - 01.2017
- Rental and negotiation of advertising space and exhibition to suppliers
- Market research and competition monitoring
- Mystery Shopper Charging suppliers for rents within branches
- Administration of supplier portfolio documentation, registration procedures, etc
- Development of marketing strategies
- Development of advertising campaigns
- Analysis of sales, margins, profit, average ticket, sku per ticket
- Category performance analysis
- Coordination of events
- Design and coordination of production and delivery of advertising materials
- Enabling stores with POP and display equipment
- Negotiation with suppliers of promotions and sales contests
- Category management
Marketing Coordinator
OXXO Commercial Chain
01.2010 - 01.2016
- Rental of spaces and exhibitions to suppliers
- Market research
- Monitoring prices and promotions with competition
- Mystery Shopper Support collection for promotions and administrative activities
- Negotiations with advertising media
- Development of marketing strategies
- Opening of new stores
- Development of advertising campaigns
- Analysis of sales, profit, margins, average ticket, sku per ticket
- Lay Out and planograms
- Marketing team coordination
- Coordination of events
- Design of advertising materials
- Development of pricing strategy and segmentation strategy
- Creation and analysis of promotions and break-even points
- Enabling stores with POP and display equipment
- Negotiation with suppliers
- Category management
Education
Online Master - Strategic Marketing
IEU
01.2025
Master - Human Resources Administration
Valle del Grijalva University
01.2011
Marketing degree -
Veracruzano Institute of Higher Education
01.2008
Skills
- Organized
- Teamwork
- Problem solving
- Self-directed
- Goal-oriented
- Customer service
- Information management
- Professional ethics
- Proactive
- Leadership
Academictraining
- IEU, Online Master in Strategic Marketing, 2021 - Current
- Valle del Grijalva University, Master in Human Resources Administration, 2009 - 2011
- Veracruzano Institute of Higher Education, Marketing degree, 2005 - 2008
Languages
English
Full Professional
Spanish
Native or Bilingual
Aptitudes
- Analytics
- Organized
- Teamwork
- Ease of solving problems
- Self-directed
- Focused on achieving goals and objectives
- Quality in Service and customer service
- High level of analysis, use, handling and management of information
- Excellent professional ethics with deeply rooted values
- Proactive, tendency to leadership
Personal Information
- Age: 37
- Date of Birth: 03/20/87
- Marital Status: Common Law
- Mom of 2 kids
Timeline
Store Supervisor
Paraiso Tropical Latin Store
10.2023 - 12.2023
Photographer
Oyosa Photograhy
06.2022 - Current
Marketing Manager
Santandreu
01.2018 - 01.2021
Marketing Manager in the South area
YZA Pharmacies
01.2016 - 01.2017
Marketing Coordinator
OXXO Commercial Chain
01.2010 - 01.2016
Master - Human Resources Administration
Valle del Grijalva University
Marketing degree -
Veracruzano Institute of Higher Education
Online Master - Strategic Marketing
IEU
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