Ilana Winter
Creative Marketing Strategist
Venice,CA
Summary
Professional content strategy expert with solid foundation in creating comprehensive content plans that drive engagement and growth. Known for collaborative approach and achieving results through strategic planning and execution. Reliable team player with knack for adapting to evolving project needs, skilled in content development and SEO optimization.
Overview
10
10
years of professional experience
Work History
Copywriting, Branding & Content Strategist
ILW Brand Consulting
Los Angeles, CA
04.2015 - Current
- Optimize marketing materials through cohesive visual storytelling and targeted messaging.
- Lead brainstorming sessions with clients to generate creative ideas for new content initiatives targeting specific audience segments.
- Forge strategic partnerships to drive significant audience growth and profitability for clients across social platforms.
- Develop and execute integrated marketing campaigns, content production, and social media partnerships.
- Provide editorial guidance to facilitate delivery of top-quality content.
Associate Creative Director, Copy and Content
Active Ingredients
Remote, CA
07.2022 - 09.2023
- Spearheaded social and content strategy development, resulting in a clear roadmap for ongoing content creation efforts for 6 CPG clients.
- Implemented storytelling best practices to maintain consistency across digital, print, and social media platforms.
- Collaborated with cross-functional teams for streamlined project management and improved communication.
- Revitalized outdated marketing collateral, bringing it up-to-date with current industry trends and practices.
- Launched successful social media campaigns, boosting performance by 33%.
Experience Curator
The Inn at Mattei's Tavern, Auberge Resorts
Los Olivos, CA
01.2022 - 06.2022
- Orchestrated brand identity-driven experiences for a new luxury hotel.
- Enhanced guest engagement through 40+ creative touch points.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive.
- Led development and execution of unique activities and amenities to elevate guest experience.
- Leveraged 10 relationships with local community for successful collaboration and long-term partnership growth.
Associate Marketing Manager
The Bouqs Co.
Los Angeles, CA
01.2021 - 01.2022
- Established a consistent brand voice and identity across all marketing touchpoints, enhancing overall brand recognition in the market.
- Developed and implemented marketing strategies for the rebranding of the Subscriptions Business Unit which increased retention by 23%, boosted LTV by 12%, and decreased churn by 7%.
- Researched and identified audience demographics, incorporating data into future copy and campaigns.
- Cultivated cross-functional relationships through effective communication and exemplary interpersonal skills.
- Implemented A/B testing methods to continually improve the effectiveness of content.
- Mentored junior marketing coordinators.
- Managed influencer campaigns, including briefs, content, agency and creator communications.
Copywriter
The Bouqs Co.
Los Angeles, CA
09.2019 - 01.2021
- Showcased expertise in storytelling by captivating audiences with compelling and persuasive copy, including landing pages, marketing campaigns, UX, emails, and scripts.
- Enhanced product visibility and drove sales by writing clear and concise product descriptions.
- Improved overall brand voice consistency by refining company guidelines for tone and style.
- Increased open rates by 15% with creative subject lines for email campaigns, resulting in improved customer engagement.
- Collaborated cross-functionally on go-to-market and campaign strategies that enhanced market positioning.
- Mentored junior writers in best practices for persuasive copywriting techniques, fostering a positive learning environment within the team setting.
Education
Master of Arts - Visual Culture, Costume Studies
New York University
New York, NY 05.2001 -
Bachelor of Arts - History
California Polytechnic State University
San Luis Obispo, CA 05.2001 -
Skills
Copywriting across channels
Brand identity and campaign development
Content strategy and creation
Influencer marketing
Idea generation
Guest/User engagement
Social media planning
Brand innovation strategy
Conversion optimization
Market research
Project, time, and deadline management
Cross-functional collaboration
Giving receiving constructive feedback
Mentorship
Adaptability
Problem-solving
Programs: Canva, Microsoft Workplace, Google Workspace, Asana, Jira, Figma, Sprout, Google analytics, ChatGPT
Timeline
Associate Creative Director, Copy and Content
Active Ingredients
07.2022 - 09.2023
Experience Curator
The Inn at Mattei's Tavern, Auberge Resorts
01.2022 - 06.2022
Associate Marketing Manager
The Bouqs Co.
01.2021 - 01.2022
Copywriter
The Bouqs Co.
09.2019 - 01.2021
Copywriting, Branding & Content Strategist
ILW Brand Consulting
04.2015 - Current
Master of Arts - Visual Culture, Costume Studies
New York University
05.2001 -
Bachelor of Arts - History
California Polytechnic State University
05.2001 -
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