IJEOMA EBHOZE

• Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration.
• Used Journey Builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
• Configured marketing cloud connector between Salesforce sales cloud org and Marketing cloud enterprise 2.0 instance.
• Created one to one customer centric Journey Builder interaction and integrated with Sales Cloud to track, report and manage customer lifecycle.
• Setup the Marketing Cloud Connector with Sales Cloud.
• Strong AMPScript experience in developing dynamic Email/Push marketing.
• Developed and executed a comprehensive email marketing strategy, resulting in a 25% increase in open rates and a 20% increase in click-through rates.
• Optimized email marketing campaigns to improve ROI by 25%, utilizing A/B testing and data-driven insights to drive higher conversion rates.
• Monitored and reported on campaign performance, providing actionable recommendations that led to a 15% increase in email engagement and a 10% decrease in bounce rates.
• Used Social Studio Automate along with Social Studio to reduce the manual handling of social media content.
• Assigned Social Studio Automate roles and permissions to accomplish various tasks such as add or edit data sources, rules, rule actions and rule conditions.
• Implemented personalized customer journeys based on segmentation strategies, leading to a 30% increase in conversion rates and a 15% decrease in unsubscribe rates.
• Collaborated with cross-functional teams to align email marketing campaigns with overall marketing objectives, resulting in a 10% increase in customer acquisition and retention rates.
• Used SOAP and REST API in order to invoke triggered sends and update subscriber attributes in all subscriber list.
• Utilized data analysis to identify customer trends and insights, allowing for targeted campaigns that resulted in a 10% increase in overall revenue.
• Used Marketing Cloud Social Studio Mobile Analyze to monitor discussions of owned social accounts and their broader conversions.
• Managed email and mobile marketing development, deployment, reporting and also developing a variety of automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
• Track campaign metrics including sends, clicks through rates and other measures using both Exacttarget and Google Analytics along with excel.
• Tracking/Data Extensions/Data filters.
• Troubleshot technical issues related to Salesforce Marketing Cloud, resolving them promptly and ensuring uninterrupted campaign delivery, resulting in a 100% email deliverability rate.
• Implemented campaign, cross channel tracking and also involved in setting up or creating Admin options, User interface, organization-wide defaults, role hierarchy and workflow rules.
• Designed and created visually appealing email templates that improved engagement rates by 15% and increased brand recognition among customers.
• Managed and maintained a customer database of 100,000+ contacts, ensuring data accuracy and integrity, resulting in a 20% improvement in email deliverability rates.

● Perform the role of Salesforce Admin in the organization, provide frontline support of the platform, resolving issues& handling request as they surface.

● Create page layouts, search layouts to organize fields, custom links, related lists and other components on a record detail and edit pages.

● Customize apps, standard objects like Lead, Account, Contact and Opportunity, layouts, fields etc to match the function need of the organization.

● Manage new employee onboarding, editing and maintain user permissions and profiles and privileges along with general user administration.

● Setup Admin options, user interface, organization-wide defaults, Role hierarchy, responsible for all activities related to configuring Data Loader, uploading data in CSV files and checking for accuracy.

● Performed day-to-day User Management on SFDC org by configuring Sharing Rules, Permission Sets, Roles and Profiles.

● Acted as Scrum master/IT Project manager coached, coordinated and managed four (4) distributed self-organized and cross-functioned team.

● Facilitated the various scrum ceremonies; sprint planning, daily stand-up, sprint review and retrospectives in line with Agile principles and practices.

● Managed assigned IT Projects to ensure adherence to budget, schedule and scope of the project.

● Developed and reviewed detailed project plans and tracked financial information.

● Created and maintained relationships with stakeholders and team members in other to achieve mutual goals.

● Helped managed risk and dependencies and appropriately escalate and track impediments, scope, prioritization and delivery status.

● Coached and facilitated project issue resolution, change risk and dependency management meeting.

● Accountable for project delivery, meeting timeline, budget and customer expectations.