Ihab Ouati
Montreal,QC
Summary
Result-driven marketer with 3 years of experience who is trying to grow with a company by building paid and organic funnels for clients. I have overseen over 400 000$ of paid advertisement budget in the past 3 years.
Overview
4
4
years of professional experience
Work History
Owner
LilTinyTreasures
Montreal
03.2021 - Current
- Website customization on Ecwid/Shopify.
- Sale of pet products such as toys and cat trees.
- Facebook marketing to promote the sale of my products
- . Data analysis to assess the success/failure of each campaign.
Intern/Media Buyer
Hagen
Montreal, QC
06.2023 - 11.2024
- Create Meta, Google, Amazon, and TikTok ads. Minimize CPC and maximize CTR.
- Generate videographic content using Clipchamp and Canva.
- Communicate with graphic designers to modify the projected content.
- Utilize web analytics tools for better market segmentation.
- Generate reports using Google Looker Studio.
Freelancer
RenoZcorp
Montreal, QC
11.2021 - 12.2023
- Take control of budget management.
- Maximize the results of Facebook and Google traffic campaigns (maximum performance).
- Generate leads and carry out the closing process.
- Communicate with potential clients to maintain a good business relationship.
- Contact contractors to offer them our renovation services.
PPC/Media Buyer
Thomas Sabo
Montreal, QC
10.2022 - 02.2023
- Develop and coordinate advertising strategies and campaigns.
- Define and implement commercial offers and loyalty actions.
- Maximize CTR (Click-Through Rate) and minimize CPC (Cost Per Click) on Facebook advertising campaigns using instant mobile experiences.
Education
Certificate - Digital Marketing
Concordia University
Montreal08-2023
Bachelor of Arts - Urban Planning
Concordia University
Montreal07-2022
Skills
- Salesforce
- Paid Acquisition (Facebook, Instagram, Tiktok, Pinterest, Amazon, Youtube)
- A/B testing
- Google Analytics
- Lookers Studio
- Excel
- Email Marketing
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
Intern/Media Buyer
Hagen
06.2023 - 11.2024
PPC/Media Buyer
Thomas Sabo
10.2022 - 02.2023
Freelancer
RenoZcorp
11.2021 - 12.2023
Owner
LilTinyTreasures
03.2021 - Current
Certificate - Digital Marketing
Concordia University
Bachelor of Arts - Urban Planning
Concordia University
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